Marketing Campaigns Toolkit

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Contribute Consumer Insights to unlock breakthrough Marketing Campaigns that deliver against the brands positioning by capturing deeper insights on the brands consumer target, frame of reference, benefit, and reason to believe.

More Uses of the Marketing Campaigns Toolkit:

  • Develop, implement, and track Digital Marketing Campaigns to ensure communication activities are developed and executed to support business goals.

  • Pilot: leverage Customer Analytics and communications tools to build Integrated Marketing Campaigns that identify, nurture, engage, and convert target accounts.

  • Guide: first, by increasing customer frequency across product categories and brands through engaging and high converting campaigns and also, by growing new channels to deepen Customer Engagement.

  • Identify KPIs, measure, analyze performance, and derive actionable insights for all Digital Marketing Campaigns by designing dashboards and reports.

  • Ensure you conceptualize; lead the Product Marketing team and drive the strategy, development and execution of your story telling, go to market and Product Marketing Campaigns for Fast products.

  • Secure that your organization complies; analytics and research gather and analyze market data, conduct competitive / SWOT Analysis and determining the efficacy of existing competitive Marketing Campaigns and strategies.

  • Create a segment roadmap in collaboration with growth and Product Teams with the goal of driving new membership, increased conversion, and improved engagement.

  • Ensure you negotiate; build the Consumer Relationship and lifecycle pipeline and manage interactions with existing and potential customers to increase the customer base to allow for continued marketing and brand communications for growth.

  • Utilize your knowledge and expertise in Digital Advertising and marketing to work with advertising departments to help them plan, create, and evaluate Multichannel Marketing Campaigns.

  • Manage work with stakeholders across your organization to ensure that email and Digital Marketing is executed in support of Brand Strategy and in accordance with Best Practices.

  • Guide: interface with the Sales Analytics function to ensure proper attribution of revenue across cross divisional groups and respective attribution of this revenue to Marketing Campaigns.

  • Gather and analyze information to identify New Markets and clients, demand for products and services, and efficacy of existing Marketing Campaigns and strategies.

  • Measure and report on effectiveness of Marketing Campaigns, with the purpose of improving Resource Allocation, efficiency and Revenue Generation.

  • Assure your business develops tactical Marketing Campaigns and individual asset Marketing Strategies that promote each communitys brand and achieves its business goals over the life of the asset.

  • Establish analytics processes for Data Collection and identify insights and trends to report performance of all Digital Marketing Campaigns and optimize the strategy to meet Business Objectives and generate sales.

  • Confirm your planning supports the development and implementation of Influencer Marketing Campaigns to maintain relationships with influencers and ensure content requirements are met.

  • Ensure you start with a holistic vision of Multichannel Marketing Campaigns, analyzing how paid media and search, social, email and web efforts perform relative to each other and the market.

  • Manage work with Marketing Technology, analytics and Engineering teams to spot gaps in the current process, resolve the issues quickly, document and make improvements in efficiency, deliverability and Cycle Time.

  • Supervise: successfully plan, develop, and execute Integrated Marketing Campaigns based on agreed to Marketing Strategies that deliver on the Business Objectives.

  • Utilize Data And Analytics to understand and build evolving Customer Segments that can be targeted and retained, identify high risk customers and establish re engagement tools and strategies.

  • Govern: report on key marketing metrics and track the success of all Marketing Campaigns and initiatives; conduct ongoing analysis of brand performance and Key Metrics.

  • Systematize: partner with cross functional teams to incorporatE Business needs, brand messaging, Marketing Campaigns, and Product Launches into sales outreach.

  • Steer: partner with the Design Team to create assets for email, on site notifications, Direct Mail, mobile push, and sms and ensure brand voice and aesthetic is maintained.

  • Manage work with your creative department to help manage a steady flow of high quality, high performance email content, and provide Performance Feedback.

  • Integrate advertising into the Marketing Campaigns, exercising judgment and Business Acumen in selecting methods and techniques for Best Practice / creative solution.

  • Be accountable for executing paid Digital Marketing Campaigns across platforms in order to drive new User Acquisition growth, increase Customer Retention and revenue.

  • Qualify, manage and support leads from Marketing Campaigns and sales opportunities, and progress opportunities through the Deep Instinct Sales Process.

  • Measure the success of Digital Marketing Campaigns, report on campaign analytics, and analyze large data sets to identify trends and root causes.

  • Manage schedules to meet critical deliverable dates proactively communicating timing, any sequencing of campaigns needed and any risks seen with the execution of campaigns.

  • Heighten your organization brand by demonstrating Thought Leadership and embracing your organizations Marketing Campaigns and related programs supported by your organization.


Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Campaigns Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Marketing Campaigns related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Marketing Campaigns specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Marketing Campaigns Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Marketing Campaigns improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. How is the Marketing Campaigns Value Stream Mapping managed?

  2. How do you identify and analyze stakeholders and interests?

  3. Marketing Campaigns risk decisions: whose call is it?

  4. What threat is Marketing Campaigns addressing?

  5. Do you have organizational privacy requirements?

  6. What was the last experiment you ran?

  7. How do you provide a safe environment -physically and emotionally?

  8. How can you improve performance?

  9. What users will be impacted?

  10. What are the costs of reform?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Marketing Campaigns book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Marketing Campaigns self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Marketing Campaigns Self-Assessment and Scorecard you will develop a clear picture of which Marketing Campaigns areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Marketing Campaigns Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Campaigns projects with the 62 implementation resources:

  • 62 step-by-step Marketing Campaigns Project Management Form Templates covering over 1500 Marketing Campaigns project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Marketing Campaigns project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Marketing Campaigns Project Team have enough people to execute the Marketing Campaigns Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Marketing Campaigns Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Marketing Campaigns Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Marketing Campaigns project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Marketing Campaigns project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Marketing Campaigns project with this in-depth Marketing Campaigns Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Marketing Campaigns projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Marketing Campaigns and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Campaigns investments work better.

This Marketing Campaigns All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.