Mastering Adobe Marketing Cloud for Data-Driven Customer Experiences
You're under pressure. Your customers expect personalization at scale, real-time engagement, and seamless cross-channel experiences - but you're working with fragmented data, siloed tools, and uncertain ROI from your marketing investments. Every day without a unified strategy costs you conversions, credibility, and competitive ground. You know the potential of Adobe Marketing Cloud is massive - but unlocking it on your own? That’s where most professionals stall, overwhelmed by complexity and unclear next steps. Mastering Adobe Marketing Cloud for Data-Driven Customer Experiences is not just another technical deep dive. It's the proven roadmap to transform raw data into high-impact customer journeys that drive measurable revenue, reduce churn, and position you as the strategic leader your organisation needs. By the end of this course, you'll go from scattered inputs to a board-ready data orchestration strategy - complete with a real-world implementation blueprint and a Certificate of Completion issued by The Art of Service that validates your mastery. Just like Maria L., Analytics Director at a Fortune 500 retail brand, who used this exact methodology to unify her company's customer data within six weeks, increase email CTR by 68%, and lead a company-wide Adobe Cloud rollout. his course gave me the structure, clarity, and confidence to act - not just analyze, she said. You don’t need more theory. You need a step-by-step system that works in the real world. Here’s how this course is structured to help you get there.Course Format & Delivery Details Fully Self-Paced, On-Demand Access with Lifetime Validity
This course is designed for professionals like you - busy, goal-oriented, and leading complex digital initiatives across global teams. You will get immediate online access to all materials upon enrollment, with no fixed start dates, time zones, or rigid schedules. Most learners complete the core curriculum in 28 to 35 hours and begin applying key strategies within the first week. Real results - like campaign improvements, data integration workflows, or dashboard deployments - are achievable in as little as 10 days. You will have lifetime access to all course content, including every future update at no additional cost. As Adobe Marketing Cloud evolves, so does your training. You’ll always be current, always prepared. The entire experience is mobile-friendly, optimized for global 24/7 access, and structured for confident progress tracking across devices - whether you're working from a laptop in the office or reviewing insights on your phone during transit. Direct Instructor Support & Global Recognition
You are not learning in isolation. Each module includes clear guidance, structured exercises, and direct access to expert-curated Q&A resources to support your understanding. While the course is self-directed, you’ll never be left guessing - our support framework ensures clarity at every stage. Upon successful completion, you will earn a Certificate of Completion issued by The Art of Service, a globally recognised credential trusted by thousands of organisations across 85 countries. This certification validates your ability to design, implement, and manage data-driven customer experiences using Adobe Marketing Cloud. Transparent Pricing, Zero Risk, Full Confidence
We believe clarity builds trust. There are no hidden fees, surprise charges, or recurring subscriptions. What you see is exactly what you get - one straightforward investment for lifetime value. We accept all major payment methods including Visa, Mastercard, and PayPal, ensuring secure and seamless enrollment regardless of your location or preferred transaction method. Your success is guaranteed. If this course does not meet your expectations, you are fully covered by our 30-day money-back promise. Enroll with zero risk - if you’re not satisfied, we’ll refund you, no questions asked. After enrollment, you will receive an email confirmation. Your access details will be sent separately once the course materials are fully prepared for delivery - ensuring you begin with a polished, tested, and optimal learning experience. Built to Work for You - Even If You’re New to Adobe or Scaling Enterprise Systems
Whether you're a marketing technologist, customer experience strategist, data analyst, or digital transformation lead, this course adapts to your role, experience level, and business context. This works even if you’ve struggled with fragmented Adobe documentation, inherited legacy systems, or lack hands-on experience with real-time personalization engines. The step-by-step framework removes ambiguity and provides clear, actionable guidance for every complexity level. With role-specific examples, repeatable templates, and implementation blueprints used by certified practitioners, you’ll gain not just knowledge - but immediate applicability. Our learners consistently report increased influence in planning meetings, faster project approvals, and stronger cross-functional alignment after applying the course principles. Your growth is protected by risk-reversal, global standards, and a system built for real-world outcomes - not just theory.
Module 1: Foundations of Adobe Marketing Cloud Architecture - Understanding the core components of Adobe Experience Cloud
- Mapping the relationship between Adobe Analytics, Target, Experience Manager, and Campaign
- Exploring the role of Adobe Experience Platform as the data foundation
- Overview of real-time customer profile and identity resolution
- Key differences between client-side and server-side data collection
- How data governance is enforced across the ecosystem
- Introduction to Experience Data Model (XDM) standards
- Navigating the Adobe Admin Console
- Setting up organisational roles and permissions
- Understanding sandbox environments and deployment workflows
Module 2: Data Ingestion & Unified Customer Profile Strategy - Strategies for ingesting data from CRM, POS, and third-party sources
- Configuring batch and streaming ingestion pipelines
- Using the Adobe Experience Platform Data Ingestion APIs
- Validating data quality and schema compliance
- Designing a unified customer profile for cross-channel consistency
- Resolving anonymous and known identity stitching
- Implementing identity map best practices
- Optimising profile merge rules for accuracy
- Monitoring profile coverage metrics
- Setting up data retention policies
Module 3: Mastering Adobe Experience Platform Data Prep - Transforming raw datasets into XDM-compliant formats
- Using data prep recipes to standardise field naming
- Creating calculated fields for behavioural segmentation
- Filtering and sampling datasets for testing
- Validating schema mappings pre-activation
- Building reusable data transformation workflows
- Automating data prep using flow services
- Handling common ingestion errors and schema conflicts
- Using Preview mode to verify data integrity
- Exporting cleaned datasets for downstream activation
Module 4: Segmentation & Audience Activation Frameworks - Creating dynamic segments based on behavioural, demographic, and transactional signals
- Using logical operators and time decay rules in segment definition
- Building lookalike audiences from high-value customer clusters
- Validating segment size and stability
- Activating audiences to Adobe Target for personalization
- Pushing segments to Adobe Campaign for journey orchestration
- Sending audiences to paid media channels via Destinations
- Measuring audience performance across touchpoints
- Refreshing segment definitions automatically
- Applying exclusions and suppression lists for compliance
Module 5: Real-Time Personalization with Adobe Target - Understanding Auto-Target, A/B Testing, and Multivariate Testing
- Setting up activities in Adobe Target using Form-based composer
- Creating personalised experiences with Visual Experience Composer
- Integrating Target with Adobe Experience Platform audiences
- Using profile attributes to drive dynamic content
- Configuring activity goals and success metrics
- Analysing test results with confidence intervals
- Implementing AI-powered Recommendations
- Setting up automated personalization models
- Optimising offer prioritisation using business rules
Module 6: Cross-Channel Journey Orchestration with Adobe Campaign - Designing multi-step customer journeys with Adobe Campaign Standard
- Building message templates for email, SMS, and push
- Synchronising customer events from Adobe Experience Platform
- Setting up trigger-based communications
- Using journey analytics to measure engagement
- Configuring delivery throttling and send-time optimisation
- Managing unsubscribe and preference centres
- Ensuring GDPR and CAN-SPAM compliance
- Localising content for global audiences
- Testing journey paths before activation
Module 7: Analytics & Attribution with Adobe Analytics - Navigating the Analysis Workspace interface
- Creating segment-over-segment analysis for deep insights
- Building custom dashboards with drag-and-drop panels
- Using Flow analysis to map customer navigation paths
- Applying Fallout analysis to identify drop-off points
- Configuring calculated metrics for business KPIs
- Applying anomaly detection to spot trends
- Generating predictive forecasts using Machine Learning
- Integrating external data with Data Connectors
- Creating real-time reports for executive stakeholders
Module 8: Attribution Modeling & ROI Measurement - Comparing rule-based models: Last Touch, First Touch, Linear
- Using Time Decay and Position-Based attribution
- Configuring Custom Attribution models in Analysis Workspace
- Applying Cross-Channel Attribution to allocate credit
- Validating model accuracy with test datasets
- Measuring impact of marketing spend across channels
- Building ROI dashboards for budget justification
- Exporting attribution insights to stakeholder reports
- Using attribution to optimise media mix decisions
- Aligning attribution models with business objectives
Module 9: Adobe Experience Manager for Content Intelligence - Managing digital assets in AEM Assets
- Using metadata schemas to tag content for personalization
- Integrating AEM with Adobe Target for content targeting
- Creating adaptive forms for lead generation
- Optimising content for SEO and discoverability
- Leveraging AEM Sites for headless content delivery
- Using content fragments in omni-channel journeys
- Applying version control and approval workflows
- Analysing content performance with Insights
- Scheduling content activation across time zones
Module 10: Launching & Managing Tags with Adobe Experience Platform - Understanding the role of Data Collection (formerly Launch)
- Setting up properties for web, mobile, and server-side
- Configuring environments: Development, Staging, Production
- Building data elements for user attributes and events
- Creating rules triggered by page load, clicks, or scrolls
- Sending data to Adobe Analytics, Target, and other tools
- Debugging tags using the Web Console
- Using the Mobile SDK for app data collection
- Implementing server-side forwarding to CDP
- Managing libraries and version rollbacks
Module 11: Customer Data Platform (CDP) Use Case Development - Identifying high-impact CDP use cases by industry
- Mapping customer journey stages to data needs
- Defining success metrics for each use case
- Building a loyalty program onboarding journey
- Creating cart abandonment recovery workflows
- Designing win-back campaigns for lapsed users
- Enabling product recommendation engines
- Supporting post-purchase engagement sequences
- Activating VIP customer recognition programs
- Integrating offline purchase data for unified view
Module 12: Privacy, Consent & Compliance by Design - Implementing Privacy and Consent management in AEP
- Configuring consent labels (Cookies, Personalisation, Analytics)
- Enabling granular consumer preference controls
- Integrating with OneTrust and other CMPs
- Mapping data flow to comply with GDPR and CCPA
- Auditing data usage with lineage reports
- Handling right-to-be-forgotten requests
- Generating compliance audit trails
- Enforcing data minimisation principles
- Building trust through transparency workflows
Module 13: Advanced Integrations & API Automation - Using Adobe Developer Console to register applications
- Generating service credentials with JWT authentication
- Accessing the Real-Time Customer Profile API
- Querying segment membership via API
- Automating audience export with Flow Service
- Integrating with CRM platforms like Salesforce
- Syncing data with ERP and e-commerce systems
- Building custom dashboards with embedded reports
- Using the Edge Network for low-latency requests
- Monitoring API usage and rate limits
Module 14: AI & Machine Learning in Adobe Solutions - Understanding Adobe Sensei’s role in automation
- Using anomaly detection to find behavioural shifts
- Applying predictive scoring for churn risk
- Generating content recommendations with AI
- Enabling smart tags in AEM Assets
- Using predictive audience creation in AEP
- Optimising send times with AI-driven models
- Automating personalization with Auto-Target
- Measuring lift from AI-powered activities
- Training custom models using Adobe APIs
Module 15: Real-World Implementation Projects - Defining business objectives for a CDP rollout
- Mapping current state vs future state data flows
- Building a phased implementation roadmap
- Conducting stakeholder alignment workshops
- Creating a test plan with success criteria
- Setting up pre-production environments
- Executing a pilot with controlled audience
- Gathering feedback and iterating
- Documenting lessons learned and risks
- Preparing for global scale deployment
Module 16: Governance, Operationalisation & Change Management - Establishing a Centre of Excellence for Adobe Cloud
- Defining roles: Admin, Analyst, Strategist, Developer
- Creating documentation for processes and decisions
- Setting up change control protocols
- Managing version history and audit logs
- Training internal teams on key workflows
- Developing a continuous improvement cycle
- Measuring team adoption metrics
- Running quarterly platform health checks
- Planning for annual licence renewal reviews
Module 17: Certification Preparation & Career Advancement - Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs
- Understanding the core components of Adobe Experience Cloud
- Mapping the relationship between Adobe Analytics, Target, Experience Manager, and Campaign
- Exploring the role of Adobe Experience Platform as the data foundation
- Overview of real-time customer profile and identity resolution
- Key differences between client-side and server-side data collection
- How data governance is enforced across the ecosystem
- Introduction to Experience Data Model (XDM) standards
- Navigating the Adobe Admin Console
- Setting up organisational roles and permissions
- Understanding sandbox environments and deployment workflows
Module 2: Data Ingestion & Unified Customer Profile Strategy - Strategies for ingesting data from CRM, POS, and third-party sources
- Configuring batch and streaming ingestion pipelines
- Using the Adobe Experience Platform Data Ingestion APIs
- Validating data quality and schema compliance
- Designing a unified customer profile for cross-channel consistency
- Resolving anonymous and known identity stitching
- Implementing identity map best practices
- Optimising profile merge rules for accuracy
- Monitoring profile coverage metrics
- Setting up data retention policies
Module 3: Mastering Adobe Experience Platform Data Prep - Transforming raw datasets into XDM-compliant formats
- Using data prep recipes to standardise field naming
- Creating calculated fields for behavioural segmentation
- Filtering and sampling datasets for testing
- Validating schema mappings pre-activation
- Building reusable data transformation workflows
- Automating data prep using flow services
- Handling common ingestion errors and schema conflicts
- Using Preview mode to verify data integrity
- Exporting cleaned datasets for downstream activation
Module 4: Segmentation & Audience Activation Frameworks - Creating dynamic segments based on behavioural, demographic, and transactional signals
- Using logical operators and time decay rules in segment definition
- Building lookalike audiences from high-value customer clusters
- Validating segment size and stability
- Activating audiences to Adobe Target for personalization
- Pushing segments to Adobe Campaign for journey orchestration
- Sending audiences to paid media channels via Destinations
- Measuring audience performance across touchpoints
- Refreshing segment definitions automatically
- Applying exclusions and suppression lists for compliance
Module 5: Real-Time Personalization with Adobe Target - Understanding Auto-Target, A/B Testing, and Multivariate Testing
- Setting up activities in Adobe Target using Form-based composer
- Creating personalised experiences with Visual Experience Composer
- Integrating Target with Adobe Experience Platform audiences
- Using profile attributes to drive dynamic content
- Configuring activity goals and success metrics
- Analysing test results with confidence intervals
- Implementing AI-powered Recommendations
- Setting up automated personalization models
- Optimising offer prioritisation using business rules
Module 6: Cross-Channel Journey Orchestration with Adobe Campaign - Designing multi-step customer journeys with Adobe Campaign Standard
- Building message templates for email, SMS, and push
- Synchronising customer events from Adobe Experience Platform
- Setting up trigger-based communications
- Using journey analytics to measure engagement
- Configuring delivery throttling and send-time optimisation
- Managing unsubscribe and preference centres
- Ensuring GDPR and CAN-SPAM compliance
- Localising content for global audiences
- Testing journey paths before activation
Module 7: Analytics & Attribution with Adobe Analytics - Navigating the Analysis Workspace interface
- Creating segment-over-segment analysis for deep insights
- Building custom dashboards with drag-and-drop panels
- Using Flow analysis to map customer navigation paths
- Applying Fallout analysis to identify drop-off points
- Configuring calculated metrics for business KPIs
- Applying anomaly detection to spot trends
- Generating predictive forecasts using Machine Learning
- Integrating external data with Data Connectors
- Creating real-time reports for executive stakeholders
Module 8: Attribution Modeling & ROI Measurement - Comparing rule-based models: Last Touch, First Touch, Linear
- Using Time Decay and Position-Based attribution
- Configuring Custom Attribution models in Analysis Workspace
- Applying Cross-Channel Attribution to allocate credit
- Validating model accuracy with test datasets
- Measuring impact of marketing spend across channels
- Building ROI dashboards for budget justification
- Exporting attribution insights to stakeholder reports
- Using attribution to optimise media mix decisions
- Aligning attribution models with business objectives
Module 9: Adobe Experience Manager for Content Intelligence - Managing digital assets in AEM Assets
- Using metadata schemas to tag content for personalization
- Integrating AEM with Adobe Target for content targeting
- Creating adaptive forms for lead generation
- Optimising content for SEO and discoverability
- Leveraging AEM Sites for headless content delivery
- Using content fragments in omni-channel journeys
- Applying version control and approval workflows
- Analysing content performance with Insights
- Scheduling content activation across time zones
Module 10: Launching & Managing Tags with Adobe Experience Platform - Understanding the role of Data Collection (formerly Launch)
- Setting up properties for web, mobile, and server-side
- Configuring environments: Development, Staging, Production
- Building data elements for user attributes and events
- Creating rules triggered by page load, clicks, or scrolls
- Sending data to Adobe Analytics, Target, and other tools
- Debugging tags using the Web Console
- Using the Mobile SDK for app data collection
- Implementing server-side forwarding to CDP
- Managing libraries and version rollbacks
Module 11: Customer Data Platform (CDP) Use Case Development - Identifying high-impact CDP use cases by industry
- Mapping customer journey stages to data needs
- Defining success metrics for each use case
- Building a loyalty program onboarding journey
- Creating cart abandonment recovery workflows
- Designing win-back campaigns for lapsed users
- Enabling product recommendation engines
- Supporting post-purchase engagement sequences
- Activating VIP customer recognition programs
- Integrating offline purchase data for unified view
Module 12: Privacy, Consent & Compliance by Design - Implementing Privacy and Consent management in AEP
- Configuring consent labels (Cookies, Personalisation, Analytics)
- Enabling granular consumer preference controls
- Integrating with OneTrust and other CMPs
- Mapping data flow to comply with GDPR and CCPA
- Auditing data usage with lineage reports
- Handling right-to-be-forgotten requests
- Generating compliance audit trails
- Enforcing data minimisation principles
- Building trust through transparency workflows
Module 13: Advanced Integrations & API Automation - Using Adobe Developer Console to register applications
- Generating service credentials with JWT authentication
- Accessing the Real-Time Customer Profile API
- Querying segment membership via API
- Automating audience export with Flow Service
- Integrating with CRM platforms like Salesforce
- Syncing data with ERP and e-commerce systems
- Building custom dashboards with embedded reports
- Using the Edge Network for low-latency requests
- Monitoring API usage and rate limits
Module 14: AI & Machine Learning in Adobe Solutions - Understanding Adobe Sensei’s role in automation
- Using anomaly detection to find behavioural shifts
- Applying predictive scoring for churn risk
- Generating content recommendations with AI
- Enabling smart tags in AEM Assets
- Using predictive audience creation in AEP
- Optimising send times with AI-driven models
- Automating personalization with Auto-Target
- Measuring lift from AI-powered activities
- Training custom models using Adobe APIs
Module 15: Real-World Implementation Projects - Defining business objectives for a CDP rollout
- Mapping current state vs future state data flows
- Building a phased implementation roadmap
- Conducting stakeholder alignment workshops
- Creating a test plan with success criteria
- Setting up pre-production environments
- Executing a pilot with controlled audience
- Gathering feedback and iterating
- Documenting lessons learned and risks
- Preparing for global scale deployment
Module 16: Governance, Operationalisation & Change Management - Establishing a Centre of Excellence for Adobe Cloud
- Defining roles: Admin, Analyst, Strategist, Developer
- Creating documentation for processes and decisions
- Setting up change control protocols
- Managing version history and audit logs
- Training internal teams on key workflows
- Developing a continuous improvement cycle
- Measuring team adoption metrics
- Running quarterly platform health checks
- Planning for annual licence renewal reviews
Module 17: Certification Preparation & Career Advancement - Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs
- Transforming raw datasets into XDM-compliant formats
- Using data prep recipes to standardise field naming
- Creating calculated fields for behavioural segmentation
- Filtering and sampling datasets for testing
- Validating schema mappings pre-activation
- Building reusable data transformation workflows
- Automating data prep using flow services
- Handling common ingestion errors and schema conflicts
- Using Preview mode to verify data integrity
- Exporting cleaned datasets for downstream activation
Module 4: Segmentation & Audience Activation Frameworks - Creating dynamic segments based on behavioural, demographic, and transactional signals
- Using logical operators and time decay rules in segment definition
- Building lookalike audiences from high-value customer clusters
- Validating segment size and stability
- Activating audiences to Adobe Target for personalization
- Pushing segments to Adobe Campaign for journey orchestration
- Sending audiences to paid media channels via Destinations
- Measuring audience performance across touchpoints
- Refreshing segment definitions automatically
- Applying exclusions and suppression lists for compliance
Module 5: Real-Time Personalization with Adobe Target - Understanding Auto-Target, A/B Testing, and Multivariate Testing
- Setting up activities in Adobe Target using Form-based composer
- Creating personalised experiences with Visual Experience Composer
- Integrating Target with Adobe Experience Platform audiences
- Using profile attributes to drive dynamic content
- Configuring activity goals and success metrics
- Analysing test results with confidence intervals
- Implementing AI-powered Recommendations
- Setting up automated personalization models
- Optimising offer prioritisation using business rules
Module 6: Cross-Channel Journey Orchestration with Adobe Campaign - Designing multi-step customer journeys with Adobe Campaign Standard
- Building message templates for email, SMS, and push
- Synchronising customer events from Adobe Experience Platform
- Setting up trigger-based communications
- Using journey analytics to measure engagement
- Configuring delivery throttling and send-time optimisation
- Managing unsubscribe and preference centres
- Ensuring GDPR and CAN-SPAM compliance
- Localising content for global audiences
- Testing journey paths before activation
Module 7: Analytics & Attribution with Adobe Analytics - Navigating the Analysis Workspace interface
- Creating segment-over-segment analysis for deep insights
- Building custom dashboards with drag-and-drop panels
- Using Flow analysis to map customer navigation paths
- Applying Fallout analysis to identify drop-off points
- Configuring calculated metrics for business KPIs
- Applying anomaly detection to spot trends
- Generating predictive forecasts using Machine Learning
- Integrating external data with Data Connectors
- Creating real-time reports for executive stakeholders
Module 8: Attribution Modeling & ROI Measurement - Comparing rule-based models: Last Touch, First Touch, Linear
- Using Time Decay and Position-Based attribution
- Configuring Custom Attribution models in Analysis Workspace
- Applying Cross-Channel Attribution to allocate credit
- Validating model accuracy with test datasets
- Measuring impact of marketing spend across channels
- Building ROI dashboards for budget justification
- Exporting attribution insights to stakeholder reports
- Using attribution to optimise media mix decisions
- Aligning attribution models with business objectives
Module 9: Adobe Experience Manager for Content Intelligence - Managing digital assets in AEM Assets
- Using metadata schemas to tag content for personalization
- Integrating AEM with Adobe Target for content targeting
- Creating adaptive forms for lead generation
- Optimising content for SEO and discoverability
- Leveraging AEM Sites for headless content delivery
- Using content fragments in omni-channel journeys
- Applying version control and approval workflows
- Analysing content performance with Insights
- Scheduling content activation across time zones
Module 10: Launching & Managing Tags with Adobe Experience Platform - Understanding the role of Data Collection (formerly Launch)
- Setting up properties for web, mobile, and server-side
- Configuring environments: Development, Staging, Production
- Building data elements for user attributes and events
- Creating rules triggered by page load, clicks, or scrolls
- Sending data to Adobe Analytics, Target, and other tools
- Debugging tags using the Web Console
- Using the Mobile SDK for app data collection
- Implementing server-side forwarding to CDP
- Managing libraries and version rollbacks
Module 11: Customer Data Platform (CDP) Use Case Development - Identifying high-impact CDP use cases by industry
- Mapping customer journey stages to data needs
- Defining success metrics for each use case
- Building a loyalty program onboarding journey
- Creating cart abandonment recovery workflows
- Designing win-back campaigns for lapsed users
- Enabling product recommendation engines
- Supporting post-purchase engagement sequences
- Activating VIP customer recognition programs
- Integrating offline purchase data for unified view
Module 12: Privacy, Consent & Compliance by Design - Implementing Privacy and Consent management in AEP
- Configuring consent labels (Cookies, Personalisation, Analytics)
- Enabling granular consumer preference controls
- Integrating with OneTrust and other CMPs
- Mapping data flow to comply with GDPR and CCPA
- Auditing data usage with lineage reports
- Handling right-to-be-forgotten requests
- Generating compliance audit trails
- Enforcing data minimisation principles
- Building trust through transparency workflows
Module 13: Advanced Integrations & API Automation - Using Adobe Developer Console to register applications
- Generating service credentials with JWT authentication
- Accessing the Real-Time Customer Profile API
- Querying segment membership via API
- Automating audience export with Flow Service
- Integrating with CRM platforms like Salesforce
- Syncing data with ERP and e-commerce systems
- Building custom dashboards with embedded reports
- Using the Edge Network for low-latency requests
- Monitoring API usage and rate limits
Module 14: AI & Machine Learning in Adobe Solutions - Understanding Adobe Sensei’s role in automation
- Using anomaly detection to find behavioural shifts
- Applying predictive scoring for churn risk
- Generating content recommendations with AI
- Enabling smart tags in AEM Assets
- Using predictive audience creation in AEP
- Optimising send times with AI-driven models
- Automating personalization with Auto-Target
- Measuring lift from AI-powered activities
- Training custom models using Adobe APIs
Module 15: Real-World Implementation Projects - Defining business objectives for a CDP rollout
- Mapping current state vs future state data flows
- Building a phased implementation roadmap
- Conducting stakeholder alignment workshops
- Creating a test plan with success criteria
- Setting up pre-production environments
- Executing a pilot with controlled audience
- Gathering feedback and iterating
- Documenting lessons learned and risks
- Preparing for global scale deployment
Module 16: Governance, Operationalisation & Change Management - Establishing a Centre of Excellence for Adobe Cloud
- Defining roles: Admin, Analyst, Strategist, Developer
- Creating documentation for processes and decisions
- Setting up change control protocols
- Managing version history and audit logs
- Training internal teams on key workflows
- Developing a continuous improvement cycle
- Measuring team adoption metrics
- Running quarterly platform health checks
- Planning for annual licence renewal reviews
Module 17: Certification Preparation & Career Advancement - Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs
- Understanding Auto-Target, A/B Testing, and Multivariate Testing
- Setting up activities in Adobe Target using Form-based composer
- Creating personalised experiences with Visual Experience Composer
- Integrating Target with Adobe Experience Platform audiences
- Using profile attributes to drive dynamic content
- Configuring activity goals and success metrics
- Analysing test results with confidence intervals
- Implementing AI-powered Recommendations
- Setting up automated personalization models
- Optimising offer prioritisation using business rules
Module 6: Cross-Channel Journey Orchestration with Adobe Campaign - Designing multi-step customer journeys with Adobe Campaign Standard
- Building message templates for email, SMS, and push
- Synchronising customer events from Adobe Experience Platform
- Setting up trigger-based communications
- Using journey analytics to measure engagement
- Configuring delivery throttling and send-time optimisation
- Managing unsubscribe and preference centres
- Ensuring GDPR and CAN-SPAM compliance
- Localising content for global audiences
- Testing journey paths before activation
Module 7: Analytics & Attribution with Adobe Analytics - Navigating the Analysis Workspace interface
- Creating segment-over-segment analysis for deep insights
- Building custom dashboards with drag-and-drop panels
- Using Flow analysis to map customer navigation paths
- Applying Fallout analysis to identify drop-off points
- Configuring calculated metrics for business KPIs
- Applying anomaly detection to spot trends
- Generating predictive forecasts using Machine Learning
- Integrating external data with Data Connectors
- Creating real-time reports for executive stakeholders
Module 8: Attribution Modeling & ROI Measurement - Comparing rule-based models: Last Touch, First Touch, Linear
- Using Time Decay and Position-Based attribution
- Configuring Custom Attribution models in Analysis Workspace
- Applying Cross-Channel Attribution to allocate credit
- Validating model accuracy with test datasets
- Measuring impact of marketing spend across channels
- Building ROI dashboards for budget justification
- Exporting attribution insights to stakeholder reports
- Using attribution to optimise media mix decisions
- Aligning attribution models with business objectives
Module 9: Adobe Experience Manager for Content Intelligence - Managing digital assets in AEM Assets
- Using metadata schemas to tag content for personalization
- Integrating AEM with Adobe Target for content targeting
- Creating adaptive forms for lead generation
- Optimising content for SEO and discoverability
- Leveraging AEM Sites for headless content delivery
- Using content fragments in omni-channel journeys
- Applying version control and approval workflows
- Analysing content performance with Insights
- Scheduling content activation across time zones
Module 10: Launching & Managing Tags with Adobe Experience Platform - Understanding the role of Data Collection (formerly Launch)
- Setting up properties for web, mobile, and server-side
- Configuring environments: Development, Staging, Production
- Building data elements for user attributes and events
- Creating rules triggered by page load, clicks, or scrolls
- Sending data to Adobe Analytics, Target, and other tools
- Debugging tags using the Web Console
- Using the Mobile SDK for app data collection
- Implementing server-side forwarding to CDP
- Managing libraries and version rollbacks
Module 11: Customer Data Platform (CDP) Use Case Development - Identifying high-impact CDP use cases by industry
- Mapping customer journey stages to data needs
- Defining success metrics for each use case
- Building a loyalty program onboarding journey
- Creating cart abandonment recovery workflows
- Designing win-back campaigns for lapsed users
- Enabling product recommendation engines
- Supporting post-purchase engagement sequences
- Activating VIP customer recognition programs
- Integrating offline purchase data for unified view
Module 12: Privacy, Consent & Compliance by Design - Implementing Privacy and Consent management in AEP
- Configuring consent labels (Cookies, Personalisation, Analytics)
- Enabling granular consumer preference controls
- Integrating with OneTrust and other CMPs
- Mapping data flow to comply with GDPR and CCPA
- Auditing data usage with lineage reports
- Handling right-to-be-forgotten requests
- Generating compliance audit trails
- Enforcing data minimisation principles
- Building trust through transparency workflows
Module 13: Advanced Integrations & API Automation - Using Adobe Developer Console to register applications
- Generating service credentials with JWT authentication
- Accessing the Real-Time Customer Profile API
- Querying segment membership via API
- Automating audience export with Flow Service
- Integrating with CRM platforms like Salesforce
- Syncing data with ERP and e-commerce systems
- Building custom dashboards with embedded reports
- Using the Edge Network for low-latency requests
- Monitoring API usage and rate limits
Module 14: AI & Machine Learning in Adobe Solutions - Understanding Adobe Sensei’s role in automation
- Using anomaly detection to find behavioural shifts
- Applying predictive scoring for churn risk
- Generating content recommendations with AI
- Enabling smart tags in AEM Assets
- Using predictive audience creation in AEP
- Optimising send times with AI-driven models
- Automating personalization with Auto-Target
- Measuring lift from AI-powered activities
- Training custom models using Adobe APIs
Module 15: Real-World Implementation Projects - Defining business objectives for a CDP rollout
- Mapping current state vs future state data flows
- Building a phased implementation roadmap
- Conducting stakeholder alignment workshops
- Creating a test plan with success criteria
- Setting up pre-production environments
- Executing a pilot with controlled audience
- Gathering feedback and iterating
- Documenting lessons learned and risks
- Preparing for global scale deployment
Module 16: Governance, Operationalisation & Change Management - Establishing a Centre of Excellence for Adobe Cloud
- Defining roles: Admin, Analyst, Strategist, Developer
- Creating documentation for processes and decisions
- Setting up change control protocols
- Managing version history and audit logs
- Training internal teams on key workflows
- Developing a continuous improvement cycle
- Measuring team adoption metrics
- Running quarterly platform health checks
- Planning for annual licence renewal reviews
Module 17: Certification Preparation & Career Advancement - Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs
- Navigating the Analysis Workspace interface
- Creating segment-over-segment analysis for deep insights
- Building custom dashboards with drag-and-drop panels
- Using Flow analysis to map customer navigation paths
- Applying Fallout analysis to identify drop-off points
- Configuring calculated metrics for business KPIs
- Applying anomaly detection to spot trends
- Generating predictive forecasts using Machine Learning
- Integrating external data with Data Connectors
- Creating real-time reports for executive stakeholders
Module 8: Attribution Modeling & ROI Measurement - Comparing rule-based models: Last Touch, First Touch, Linear
- Using Time Decay and Position-Based attribution
- Configuring Custom Attribution models in Analysis Workspace
- Applying Cross-Channel Attribution to allocate credit
- Validating model accuracy with test datasets
- Measuring impact of marketing spend across channels
- Building ROI dashboards for budget justification
- Exporting attribution insights to stakeholder reports
- Using attribution to optimise media mix decisions
- Aligning attribution models with business objectives
Module 9: Adobe Experience Manager for Content Intelligence - Managing digital assets in AEM Assets
- Using metadata schemas to tag content for personalization
- Integrating AEM with Adobe Target for content targeting
- Creating adaptive forms for lead generation
- Optimising content for SEO and discoverability
- Leveraging AEM Sites for headless content delivery
- Using content fragments in omni-channel journeys
- Applying version control and approval workflows
- Analysing content performance with Insights
- Scheduling content activation across time zones
Module 10: Launching & Managing Tags with Adobe Experience Platform - Understanding the role of Data Collection (formerly Launch)
- Setting up properties for web, mobile, and server-side
- Configuring environments: Development, Staging, Production
- Building data elements for user attributes and events
- Creating rules triggered by page load, clicks, or scrolls
- Sending data to Adobe Analytics, Target, and other tools
- Debugging tags using the Web Console
- Using the Mobile SDK for app data collection
- Implementing server-side forwarding to CDP
- Managing libraries and version rollbacks
Module 11: Customer Data Platform (CDP) Use Case Development - Identifying high-impact CDP use cases by industry
- Mapping customer journey stages to data needs
- Defining success metrics for each use case
- Building a loyalty program onboarding journey
- Creating cart abandonment recovery workflows
- Designing win-back campaigns for lapsed users
- Enabling product recommendation engines
- Supporting post-purchase engagement sequences
- Activating VIP customer recognition programs
- Integrating offline purchase data for unified view
Module 12: Privacy, Consent & Compliance by Design - Implementing Privacy and Consent management in AEP
- Configuring consent labels (Cookies, Personalisation, Analytics)
- Enabling granular consumer preference controls
- Integrating with OneTrust and other CMPs
- Mapping data flow to comply with GDPR and CCPA
- Auditing data usage with lineage reports
- Handling right-to-be-forgotten requests
- Generating compliance audit trails
- Enforcing data minimisation principles
- Building trust through transparency workflows
Module 13: Advanced Integrations & API Automation - Using Adobe Developer Console to register applications
- Generating service credentials with JWT authentication
- Accessing the Real-Time Customer Profile API
- Querying segment membership via API
- Automating audience export with Flow Service
- Integrating with CRM platforms like Salesforce
- Syncing data with ERP and e-commerce systems
- Building custom dashboards with embedded reports
- Using the Edge Network for low-latency requests
- Monitoring API usage and rate limits
Module 14: AI & Machine Learning in Adobe Solutions - Understanding Adobe Sensei’s role in automation
- Using anomaly detection to find behavioural shifts
- Applying predictive scoring for churn risk
- Generating content recommendations with AI
- Enabling smart tags in AEM Assets
- Using predictive audience creation in AEP
- Optimising send times with AI-driven models
- Automating personalization with Auto-Target
- Measuring lift from AI-powered activities
- Training custom models using Adobe APIs
Module 15: Real-World Implementation Projects - Defining business objectives for a CDP rollout
- Mapping current state vs future state data flows
- Building a phased implementation roadmap
- Conducting stakeholder alignment workshops
- Creating a test plan with success criteria
- Setting up pre-production environments
- Executing a pilot with controlled audience
- Gathering feedback and iterating
- Documenting lessons learned and risks
- Preparing for global scale deployment
Module 16: Governance, Operationalisation & Change Management - Establishing a Centre of Excellence for Adobe Cloud
- Defining roles: Admin, Analyst, Strategist, Developer
- Creating documentation for processes and decisions
- Setting up change control protocols
- Managing version history and audit logs
- Training internal teams on key workflows
- Developing a continuous improvement cycle
- Measuring team adoption metrics
- Running quarterly platform health checks
- Planning for annual licence renewal reviews
Module 17: Certification Preparation & Career Advancement - Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs
- Managing digital assets in AEM Assets
- Using metadata schemas to tag content for personalization
- Integrating AEM with Adobe Target for content targeting
- Creating adaptive forms for lead generation
- Optimising content for SEO and discoverability
- Leveraging AEM Sites for headless content delivery
- Using content fragments in omni-channel journeys
- Applying version control and approval workflows
- Analysing content performance with Insights
- Scheduling content activation across time zones
Module 10: Launching & Managing Tags with Adobe Experience Platform - Understanding the role of Data Collection (formerly Launch)
- Setting up properties for web, mobile, and server-side
- Configuring environments: Development, Staging, Production
- Building data elements for user attributes and events
- Creating rules triggered by page load, clicks, or scrolls
- Sending data to Adobe Analytics, Target, and other tools
- Debugging tags using the Web Console
- Using the Mobile SDK for app data collection
- Implementing server-side forwarding to CDP
- Managing libraries and version rollbacks
Module 11: Customer Data Platform (CDP) Use Case Development - Identifying high-impact CDP use cases by industry
- Mapping customer journey stages to data needs
- Defining success metrics for each use case
- Building a loyalty program onboarding journey
- Creating cart abandonment recovery workflows
- Designing win-back campaigns for lapsed users
- Enabling product recommendation engines
- Supporting post-purchase engagement sequences
- Activating VIP customer recognition programs
- Integrating offline purchase data for unified view
Module 12: Privacy, Consent & Compliance by Design - Implementing Privacy and Consent management in AEP
- Configuring consent labels (Cookies, Personalisation, Analytics)
- Enabling granular consumer preference controls
- Integrating with OneTrust and other CMPs
- Mapping data flow to comply with GDPR and CCPA
- Auditing data usage with lineage reports
- Handling right-to-be-forgotten requests
- Generating compliance audit trails
- Enforcing data minimisation principles
- Building trust through transparency workflows
Module 13: Advanced Integrations & API Automation - Using Adobe Developer Console to register applications
- Generating service credentials with JWT authentication
- Accessing the Real-Time Customer Profile API
- Querying segment membership via API
- Automating audience export with Flow Service
- Integrating with CRM platforms like Salesforce
- Syncing data with ERP and e-commerce systems
- Building custom dashboards with embedded reports
- Using the Edge Network for low-latency requests
- Monitoring API usage and rate limits
Module 14: AI & Machine Learning in Adobe Solutions - Understanding Adobe Sensei’s role in automation
- Using anomaly detection to find behavioural shifts
- Applying predictive scoring for churn risk
- Generating content recommendations with AI
- Enabling smart tags in AEM Assets
- Using predictive audience creation in AEP
- Optimising send times with AI-driven models
- Automating personalization with Auto-Target
- Measuring lift from AI-powered activities
- Training custom models using Adobe APIs
Module 15: Real-World Implementation Projects - Defining business objectives for a CDP rollout
- Mapping current state vs future state data flows
- Building a phased implementation roadmap
- Conducting stakeholder alignment workshops
- Creating a test plan with success criteria
- Setting up pre-production environments
- Executing a pilot with controlled audience
- Gathering feedback and iterating
- Documenting lessons learned and risks
- Preparing for global scale deployment
Module 16: Governance, Operationalisation & Change Management - Establishing a Centre of Excellence for Adobe Cloud
- Defining roles: Admin, Analyst, Strategist, Developer
- Creating documentation for processes and decisions
- Setting up change control protocols
- Managing version history and audit logs
- Training internal teams on key workflows
- Developing a continuous improvement cycle
- Measuring team adoption metrics
- Running quarterly platform health checks
- Planning for annual licence renewal reviews
Module 17: Certification Preparation & Career Advancement - Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs
- Identifying high-impact CDP use cases by industry
- Mapping customer journey stages to data needs
- Defining success metrics for each use case
- Building a loyalty program onboarding journey
- Creating cart abandonment recovery workflows
- Designing win-back campaigns for lapsed users
- Enabling product recommendation engines
- Supporting post-purchase engagement sequences
- Activating VIP customer recognition programs
- Integrating offline purchase data for unified view
Module 12: Privacy, Consent & Compliance by Design - Implementing Privacy and Consent management in AEP
- Configuring consent labels (Cookies, Personalisation, Analytics)
- Enabling granular consumer preference controls
- Integrating with OneTrust and other CMPs
- Mapping data flow to comply with GDPR and CCPA
- Auditing data usage with lineage reports
- Handling right-to-be-forgotten requests
- Generating compliance audit trails
- Enforcing data minimisation principles
- Building trust through transparency workflows
Module 13: Advanced Integrations & API Automation - Using Adobe Developer Console to register applications
- Generating service credentials with JWT authentication
- Accessing the Real-Time Customer Profile API
- Querying segment membership via API
- Automating audience export with Flow Service
- Integrating with CRM platforms like Salesforce
- Syncing data with ERP and e-commerce systems
- Building custom dashboards with embedded reports
- Using the Edge Network for low-latency requests
- Monitoring API usage and rate limits
Module 14: AI & Machine Learning in Adobe Solutions - Understanding Adobe Sensei’s role in automation
- Using anomaly detection to find behavioural shifts
- Applying predictive scoring for churn risk
- Generating content recommendations with AI
- Enabling smart tags in AEM Assets
- Using predictive audience creation in AEP
- Optimising send times with AI-driven models
- Automating personalization with Auto-Target
- Measuring lift from AI-powered activities
- Training custom models using Adobe APIs
Module 15: Real-World Implementation Projects - Defining business objectives for a CDP rollout
- Mapping current state vs future state data flows
- Building a phased implementation roadmap
- Conducting stakeholder alignment workshops
- Creating a test plan with success criteria
- Setting up pre-production environments
- Executing a pilot with controlled audience
- Gathering feedback and iterating
- Documenting lessons learned and risks
- Preparing for global scale deployment
Module 16: Governance, Operationalisation & Change Management - Establishing a Centre of Excellence for Adobe Cloud
- Defining roles: Admin, Analyst, Strategist, Developer
- Creating documentation for processes and decisions
- Setting up change control protocols
- Managing version history and audit logs
- Training internal teams on key workflows
- Developing a continuous improvement cycle
- Measuring team adoption metrics
- Running quarterly platform health checks
- Planning for annual licence renewal reviews
Module 17: Certification Preparation & Career Advancement - Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs
- Using Adobe Developer Console to register applications
- Generating service credentials with JWT authentication
- Accessing the Real-Time Customer Profile API
- Querying segment membership via API
- Automating audience export with Flow Service
- Integrating with CRM platforms like Salesforce
- Syncing data with ERP and e-commerce systems
- Building custom dashboards with embedded reports
- Using the Edge Network for low-latency requests
- Monitoring API usage and rate limits
Module 14: AI & Machine Learning in Adobe Solutions - Understanding Adobe Sensei’s role in automation
- Using anomaly detection to find behavioural shifts
- Applying predictive scoring for churn risk
- Generating content recommendations with AI
- Enabling smart tags in AEM Assets
- Using predictive audience creation in AEP
- Optimising send times with AI-driven models
- Automating personalization with Auto-Target
- Measuring lift from AI-powered activities
- Training custom models using Adobe APIs
Module 15: Real-World Implementation Projects - Defining business objectives for a CDP rollout
- Mapping current state vs future state data flows
- Building a phased implementation roadmap
- Conducting stakeholder alignment workshops
- Creating a test plan with success criteria
- Setting up pre-production environments
- Executing a pilot with controlled audience
- Gathering feedback and iterating
- Documenting lessons learned and risks
- Preparing for global scale deployment
Module 16: Governance, Operationalisation & Change Management - Establishing a Centre of Excellence for Adobe Cloud
- Defining roles: Admin, Analyst, Strategist, Developer
- Creating documentation for processes and decisions
- Setting up change control protocols
- Managing version history and audit logs
- Training internal teams on key workflows
- Developing a continuous improvement cycle
- Measuring team adoption metrics
- Running quarterly platform health checks
- Planning for annual licence renewal reviews
Module 17: Certification Preparation & Career Advancement - Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs
- Defining business objectives for a CDP rollout
- Mapping current state vs future state data flows
- Building a phased implementation roadmap
- Conducting stakeholder alignment workshops
- Creating a test plan with success criteria
- Setting up pre-production environments
- Executing a pilot with controlled audience
- Gathering feedback and iterating
- Documenting lessons learned and risks
- Preparing for global scale deployment
Module 16: Governance, Operationalisation & Change Management - Establishing a Centre of Excellence for Adobe Cloud
- Defining roles: Admin, Analyst, Strategist, Developer
- Creating documentation for processes and decisions
- Setting up change control protocols
- Managing version history and audit logs
- Training internal teams on key workflows
- Developing a continuous improvement cycle
- Measuring team adoption metrics
- Running quarterly platform health checks
- Planning for annual licence renewal reviews
Module 17: Certification Preparation & Career Advancement - Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs
- Reviewing key domains for Adobe certification exams
- Practicing scenario-based decision drills
- Mapping course projects to resume achievements
- Presenting certified accomplishments to managers
- Using the Certificate of Completion for LinkedIn
- Preparing for job interviews with use case stories
- Positioning yourself for promotion or new roles
- Joining professional communities and forums
- Continuing education pathways after completion
- Building a portfolio of real campaign designs