Mastering Strategic Account Management: A Step-by-Step Guide to Maximizing Sales and Customer Satisfaction
This comprehensive course is designed to equip you with the knowledge, skills, and expertise needed to succeed in strategic account management. Through interactive lessons, real-world applications, and expert instruction, you'll learn how to maximize sales and customer satisfaction, driving long-term growth and profitability for your organization.Course Overview This course is comprised of 12 modules, each covering a critical aspect of strategic account management. You'll learn how to: - Develop a deep understanding of your customers' needs and preferences
- Create effective account plans and strategies
- Build and maintain strong relationships with key decision-makers
- Identify and capitalize on new sales opportunities
- Deliver exceptional customer service and support
- Monitor and analyze account performance
- Develop and implement effective sales strategies
- Negotiate and close deals
- Manage and resolve conflicts
- Communicate effectively with customers and stakeholders
- Stay up-to-date with industry trends and best practices
Course Outline Module 1: Introduction to Strategic Account Management
- Defining strategic account management
- Understanding the importance of strategic account management
- Key principles and best practices
Module 2: Understanding Your Customers
- Customer needs and preferences
- Customer behavior and decision-making
- Creating customer personas
Module 3: Developing Effective Account Plans
- Account planning process
- Setting goals and objectives
- Identifying key performance indicators (KPIs)
Module 4: Building and Maintaining Relationships
- Building trust and credibility
- Effective communication and interpersonal skills
- Managing conflict and difficult conversations
Module 5: Identifying and Capitalizing on New Sales Opportunities
- Understanding customer needs and pain points
- Identifying new sales opportunities
- Developing effective sales strategies
Module 6: Delivering Exceptional Customer Service and Support
- Understanding customer expectations
- Delivering exceptional customer service
- Effective issue resolution and problem-solving
Module 7: Monitoring and Analyzing Account Performance
- Key performance indicators (KPIs) and metrics
- Monitoring and analyzing account performance
- Identifying areas for improvement
Module 8: Developing and Implementing Effective Sales Strategies
- Understanding customer needs and preferences
- Developing effective sales strategies
- Identifying and capitalizing on new sales opportunities
Module 9: Negotiating and Closing Deals
- Understanding customer needs and preferences
- Developing effective negotiation strategies
- Closing deals and managing post-sales activities
Module 10: Managing and Resolving Conflicts
- Understanding conflict and its impact on relationships
- Effective conflict resolution strategies
- Managing difficult conversations and situations
Module 11: Communicating Effectively with Customers and Stakeholders
- Understanding customer communication preferences
- Developing effective communication strategies
- Managing stakeholder expectations and communication
Module 12: Staying Up-to-Date with Industry Trends and Best Practices
- Understanding industry trends and developments
- Staying current with best practices and research
- Applying knowledge and insights to improve performance
Course Features This course includes the following features: - Interactive and engaging lessons that make learning fun and effective
- Comprehensive and up-to-date content that covers all aspects of strategic account management
- Expert instruction from experienced professionals in the field
- Real-world applications and case studies that illustrate key concepts and best practices
- Hands-on projects and activities that help you apply what you've learned
- Bite-sized lessons and flexible learning that fit your schedule and learning style
- Lifetime access to course materials and resources
- Gamification and progress tracking that help you stay motivated and engaged
- Community-driven learning that connects you with peers and experts in the field
- Actionable insights and takeaways that you can apply immediately to improve your performance
- Certificate of Completion issued by The Art of Service upon completion of the course
Certificate of Completion Upon completing this course, you'll receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise and knowledge in strategic account management and can be used to enhance your career prospects and professional development. ,
Module 1: Introduction to Strategic Account Management
- Defining strategic account management
- Understanding the importance of strategic account management
- Key principles and best practices
Module 2: Understanding Your Customers
- Customer needs and preferences
- Customer behavior and decision-making
- Creating customer personas
Module 3: Developing Effective Account Plans
- Account planning process
- Setting goals and objectives
- Identifying key performance indicators (KPIs)
Module 4: Building and Maintaining Relationships
- Building trust and credibility
- Effective communication and interpersonal skills
- Managing conflict and difficult conversations
Module 5: Identifying and Capitalizing on New Sales Opportunities
- Understanding customer needs and pain points
- Identifying new sales opportunities
- Developing effective sales strategies
Module 6: Delivering Exceptional Customer Service and Support
- Understanding customer expectations
- Delivering exceptional customer service
- Effective issue resolution and problem-solving
Module 7: Monitoring and Analyzing Account Performance
- Key performance indicators (KPIs) and metrics
- Monitoring and analyzing account performance
- Identifying areas for improvement
Module 8: Developing and Implementing Effective Sales Strategies
- Understanding customer needs and preferences
- Developing effective sales strategies
- Identifying and capitalizing on new sales opportunities
Module 9: Negotiating and Closing Deals
- Understanding customer needs and preferences
- Developing effective negotiation strategies
- Closing deals and managing post-sales activities
Module 10: Managing and Resolving Conflicts
- Understanding conflict and its impact on relationships
- Effective conflict resolution strategies
- Managing difficult conversations and situations
Module 11: Communicating Effectively with Customers and Stakeholders
- Understanding customer communication preferences
- Developing effective communication strategies
- Managing stakeholder expectations and communication
Module 12: Staying Up-to-Date with Industry Trends and Best Practices
- Understanding industry trends and developments
- Staying current with best practices and research
- Applying knowledge and insights to improve performance