Mastering the Technology Acceptance Model (TAM): A Step-by-Step Guide to Understanding User Adoption Mastering the Technology Acceptance Model (TAM): A Step-by-Step Guide to Understanding User Adoption
This comprehensive course is designed to provide participants with a deep understanding of the Technology Acceptance Model (TAM) and its application in understanding user adoption. Upon completion of the course, participants will receive a certificate issued by The Art of Service. The course is interactive, engaging, comprehensive, personalized, up-to-date, practical, and features real-world applications, high-quality content, expert instructors, certification, flexible learning, user-friendly, mobile-accessible, community-driven, actionable insights, hands-on projects, bite-sized lessons, lifetime access, gamification, and progress tracking.
Course Outline Chapter 1: Introduction to the Technology Acceptance Model (TAM)
Topic 1.1: Overview of TAM
Definition and explanation of TAM, its history, and significance in understanding user adoption. Topic 1.2: Key Components of TAM
- Perceived Usefulness (PU)
- Perceived Ease of Use (PEU)
- Attitude Towards Using (ATU)
- Behavioral Intention to Use (BI)
- Actual Use (AU)
Chapter 2: Understanding Perceived Usefulness (PU)
Topic 2.1: Definition and Explanation of PU
Understanding how users perceive the usefulness of a technology. Topic 2.2: Factors Influencing PU
- Job Relevance
- Output Quality
- Result Demonstrability
- Perceived Usefulness of Alternative Solutions
Chapter 3: Understanding Perceived Ease of Use (PEU)
Topic 3.1: Definition and Explanation of PEU
Understanding how users perceive the ease of use of a technology. Topic 3.2: Factors Influencing PEU
- Prior Experience
- Computer Anxiety
- Computer Playfulness
- Perceived Ease of Use of Alternative Solutions
Chapter 4: Understanding Attitude Towards Using (ATU)
Topic 4.1: Definition and Explanation of ATU
Understanding how users' attitudes influence their intention to use a technology. Topic 4.2: Factors Influencing ATU
- Perceived Usefulness
- Perceived Ease of Use
- Subjective Norm
- Image
Chapter 5: Understanding Behavioral Intention to Use (BI)
Topic 5.1: Definition and Explanation of BI
Understanding how users' intentions influence their actual use of a technology. Topic 5.2: Factors Influencing BI
- Attitude Towards Using
- Subjective Norm
- Perceived Behavioral Control
Chapter 6: Understanding Actual Use (AU)
Topic 6.1: Definition and Explanation of AU
Understanding how users' actual use of a technology influences their behavior. Topic 6.2: Factors Influencing AU
- Behavioral Intention to Use
- Facilitating Conditions
- Technology Characteristics
Chapter 7: Case Studies and Real-World Applications
Topic 7.1: Case Study 1 - Adoption of a New Software System
Applying TAM to understand user adoption of a new software system.
Topic 7.2: Case Study 2 - Adoption of a New Mobile App
Applying TAM to understand user adoption of a new mobile app. Chapter 8: Conclusion and Future Directions
Topic 8.1: Summary of Key Findings
Summary of key findings and implications for practice.
Topic 8.2: Future Research Directions
Future research directions and potential applications of TAM.
Certificate of Completion Upon completion of the course, participants will receive a certificate issued by The Art of Service. ,
