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Maximizing Customer Lifetime Value; A Step-by-Step Guide to Boosting Revenue and Growth

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Maximizing Customer Lifetime Value: A Step-by-Step Guide to Boosting Revenue and Growth



Certificate Upon Completion

Participants receive a certificate upon completion issued by The Art of Service.



Course Overview

This comprehensive course is designed to help businesses maximize customer lifetime value, boost revenue, and drive growth. With a focus on interactive and engaging learning, participants will gain the skills and knowledge needed to succeed in today's competitive market.



Course Features

  • Interactive and engaging content
  • Comprehensive and personalized learning experience
  • Up-to-date and practical information
  • Real-world applications and case studies
  • High-quality content and expert instructors
  • Certificate upon completion
  • Flexible learning options and user-friendly interface
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Understanding Customer Lifetime Value

  • Defining customer lifetime value
  • Calculating customer lifetime value
  • Understanding the importance of customer lifetime value
  • Identifying key drivers of customer lifetime value

Module 2: Building Strong Customer Relationships

  • Understanding customer needs and preferences
  • Developing effective communication strategies
  • Building trust and loyalty with customers
  • Creating personalized customer experiences

Module 3: Delivering Exceptional Customer Service

  • Understanding the importance of customer service
  • Developing effective customer service strategies
  • Building a customer-centric culture
  • Measuring and improving customer satisfaction

Module 4: Creating Value-Added Products and Services

  • Understanding customer needs and preferences
  • Developing value-added products and services
  • Pricing strategies for value-added products and services
  • Marketing and promoting value-added products and services

Module 5: Implementing Effective Retention Strategies

  • Understanding the importance of customer retention
  • Developing effective retention strategies
  • Building a loyalty program
  • Measuring and improving customer retention

Module 6: Measuring and Analyzing Customer Lifetime Value

  • Understanding key metrics for measuring customer lifetime value
  • Developing effective analytics strategies
  • Using data to inform business decisions
  • Measuring and improving customer lifetime value

Module 7: Overcoming Common Challenges

  • Understanding common challenges in maximizing customer lifetime value
  • Developing effective strategies for overcoming challenges
  • Building a customer-centric culture
  • Measuring and improving customer satisfaction

Module 8: Creating a Customer Lifetime Value Roadmap

  • Understanding the importance of a customer lifetime value roadmap
  • Developing a comprehensive roadmap
  • Identifying key milestones and metrics
  • Implementing and tracking progress

Module 9: Advanced Strategies for Maximizing Customer Lifetime Value

  • Understanding advanced strategies for maximizing customer lifetime value
  • Developing effective segmentation strategies
  • Building a customer journey map
  • Measuring and improving customer lifetime value

Module 10: Sustaining Long-Term Growth

  • Understanding the importance of sustaining long-term growth
  • Developing effective strategies for sustaining growth
  • Building a customer-centric culture
  • Measuring and improving customer satisfaction

Module 11: Effective Communication and Storytelling

  • Understanding the importance of effective communication and storytelling
  • Developing effective communication strategies
  • Building a compelling narrative
  • Measuring and improving communication effectiveness

Module 12: Creating a Culture of Customer Obsession

  • Understanding the importance of a customer-obsessed culture
  • Developing effective strategies for building a customer-obsessed culture
  • Building a customer-centric culture
  • Measuring and improving customer satisfaction

Module 13: Data-Driven Decision Making

  • Understanding the importance of data-driven decision making
  • Developing effective strategies for using data to inform decisions
  • Building a data-driven culture
  • Measuring and improving decision-making effectiveness

Module 14: Customer Journey Mapping

  • Understanding the importance of customer journey mapping
  • Developing effective strategies for creating customer journey maps
  • Building a customer journey map
  • Measuring and improving customer satisfaction

Module 15: Measuring and Optimizing Customer Experience

  • Understanding the importance of measuring and optimizing customer experience
  • Developing effective strategies for measuring customer experience
  • Building a customer experience dashboard
  • Measuring and improving customer satisfaction

Module 16: Employee Engagement and Customer Experience

  • Understanding the importance of employee engagement in customer experience
  • Developing effective strategies for improving employee engagement
  • Building a customer-centric culture
  • Measuring and improving customer satisfaction

Module 17: Digital Transformation and Customer Experience

  • Understanding the importance of digital transformation in customer experience
  • Developing effective strategies for digital transformation
  • Building a digital customer experience strategy
  • Measuring and improving customer satisfaction

Module 18: Customer Experience Strategy and ROI

  • Understanding the importance of customer experience strategy and ROI
  • Developing effective strategies for measuring customer experience ROI
  • Building a customer experience business case
  • Measuring and improving customer satisfaction

Module 19: Creating a Customer Experience Roadmap

  • Understanding the importance of a customer experience roadmap
  • Developing effective strategies for creating a customer experience roadmap
  • Building a customer experience roadmap
  • Measuring and improving customer satisfaction

Module 20: Advanced Customer Experience Strategies

  • Understanding advanced customer experience strategies
  • Developing effective strategies for advanced customer experience
  • Building a customer experience strategy
  • Measuring and improving customer satisfaction


Certificate and Continuing Education

Upon completion of the course, participants will receive a certificate issued by The Art of Service. The course also qualifies for continuing education credits.



Target Audience

This course is designed for business professionals, customer service managers, marketing professionals, and anyone interested in maximizing customer lifetime value and driving business growth.



Course Format

The course is delivered online, with interactive and engaging content, including video lessons, quizzes, and hands-on projects.



Course Duration

The course is self-paced, and participants can complete it at their own pace. The estimated completion time is 40 hours.



Technical Requirements

Participants will need a computer or mobile device with internet access to complete the course.

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