Media Relations Toolkit

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Establish and lead overall internal and external Communications Strategy inclusive of Public Relations, Media Relations, Crisis Communications, Internal Communications, and Social Media/community functions.

More Uses of the Media Relations Toolkit:

  • Oversee: public and Media Relations.

  • Manage multiple account and Media Relations teams to get more results for your clients.

  • Be certain that your organization develops and implements organization Media Relations Policy and Media Relations Plan.

  • Drive Public Relations strategies and tactics that support corporate related areas, as corporate image, Brand Management, Reputation Management, Media Relations, etc.

  • Identify, develop, and manage Strategic Partnerships and Media Relationships to drive marketing objectives.

  • Ensure your design complies; communications and Media Relations management (no direct reports).

  • Develop and execute Media Relations strategies and outreach.

  • Ensure you coach; build and maintain relationships with key media officials to conduct ongoing Media Relations.

  • Govern: in collaboration with the marketing function, develop online and Social Media strategies, particularly supporting Media Relations campaigns in strategic areas.

  • Pilot: grew principles, practices and procedures related to Media Relations, reporting, and news writing.

  • Coordinate Media Relations activities.

  • Be accountable for managing Strategic Planning for Media Relations efforts.

  • Ensure your organization complies; communications and Media Relations management.

  • Establish that your enterprise provides strategic consultation with customers and leadership, taking into consideration employee communications, Media Relations and Marketing Communications.

  • Standardize: reputation and Media Relations management.

  • Develop Media Relations strategy and conduct outreach for programs/projects.

  • Formulate: strategic expertise in the Media Relations field.

  • Oversee the effective management and allocation of Media Relations resources.

  • Integrate amplification efforts with Social Media, Media Relations, Marketing Communications and employee communications.

  • Ensure your group develops strategies for generating news coverage on behalf of Strategic Focus areas through the cultivation of Media Relationships.

  • Oversee day to day Public Relations, Media Relations, and comprehensive communication Strategy Execution.

  • Be able to leverage Social Media to augment and amplify Media Relations program.

  • Manage: implement holistic and Data Driven programs and process with clear, measurable results, that work in close harmony with Media Relations and direct outreach.

  • Identify: Media Relations and planning.

  • Direct: Media Relations and outreach.

  • Be accountable for pitching to media on behalf of clients; fostering positive Media Relationships.

  • Ensure you officiate; build a Media Relations strategy for incoming Better Collective brands and personalities.

  • Ensure you run; lead execution of Media Relations strategy and serve as organization spokesperson where appropriate/needed.

  • Create a brand grand opening process to execute targeted Media Relations in local markets (broadcast, print, online).

  • Identify: community and Media Relations.


Save time, empower your teams and effectively upgrade your processes with access to this practical Media Relations Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Media Relations related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Media Relations specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Media Relations Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Media Relations improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. How do you think the partners involved in Media Relations would have defined success?

  2. Are your outputs consistent?

  3. Is it clearly defined in and to your organization what you do?

  4. How frequently do you verify your Media Relations strategy?

  5. Is any Media Relations documentation required?

  6. Which information does the Media Relations Business Case need to include?

  7. Are the risks fully understood, reasonable and manageable?

  8. How do you gather requirements?

  9. Who uses your product in ways you never expected?

  10. Who is responsible for Media Relations?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Media Relations book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Media Relations self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Media Relations Self-Assessment and Scorecard you will develop a clear picture of which Media Relations areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Media Relations Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Media Relations projects with the 62 implementation resources:

  • 62 step-by-step Media Relations Project Management Form Templates covering over 1500 Media Relations project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Media Relations project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Media Relations Project Team have enough people to execute the Media Relations Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Media Relations Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Media Relations Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Media Relations project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Media Relations project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Media Relations project with this in-depth Media Relations Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Media Relations projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Media Relations and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Media Relations investments work better.

This Media Relations All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.