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Key Features:
Comprehensive set of 1564 prioritized Perceived Value requirements. - Extensive coverage of 149 Perceived Value topic scopes.
- In-depth analysis of 149 Perceived Value step-by-step solutions, benefits, BHAGs.
- Detailed examination of 149 Perceived Value case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Positional Influence, Influencer Marketing, Reputation Management, Experiential Marketing, Social Media Influence, Sense Of Belonging, Power Of Suggestion, Honesty And Transparency, Brand Identity, Target Audience Analysis, Ethical Persuasion, Personalization Strategies, Call To Action, Brand Image, Marketing Psychology, Visual Hierarchy, Storytelling Techniques, Product Reviews, Trust Signals, Benefit Statements, Targeted Advertising, Product Positioning, Influence And Persuasion, Trust Building, Anchor Pricing, Persuasive Negotiation, Authority Figures, Sales Strategies, Negotiation Tactics, Cross Cultural Marketing, Power Of Persuasion, Influencer Outreach, Packaging Influence, Persuasion Techniques, Relationship Building, Critical Thinking, Cognitive Resources, Promotion Strategies, Building Rapport, Unlocking Science, Sales Psychology, Cause Marketing, Rational Decision Making, Personalization Tactics, Goal Setting, Perceived Risk Reduction, Emotional Branding, Risk Reduction Tactics, Word Of Mouth Marketing, Emotional Appeal, Social Comparison, Exclusivity Marketing, Peer Pressure, Strategic Framing, Permission Marketing, Trustworthy Branding, Thinking Fast And Slow, Persuasive Design, Consumer Decision Making, Word Choice, Brand Positioning, Trigger Words, Influencer Partnerships, Influence Tactics, Personal Branding, Herd Mentality, Value Proposition, Sunk Cost Fallacy, Selling Strategies, Expertise And Credibility, Psychological Pricing, Fear Appeals, Power Of Storytelling, Problem Solution Approach, Social Proof, Market Saturation, Customer Needs Analysis, Data Driven Persuasion, Negotiation Psychology, User Generated Content, Visual Storytelling, Mental Triggers, Brand Awareness, Relationship Marketing, Positive Framing, Ambiguity Techniques, Halo Effect, Color Psychology, Coca Cola Model, Mood Influence, Brand Association, Reward Systems, Product Demonstrations, Creating Scarcity, Anchoring Effect, Perceived Value, Emotional Triggers, Deception In Advertising, Creating Urgency, Building Desire And Need, Powerful Words, Collective Impact, Cognitive Dissonance, Call To Action Strategies, Referral Marketing, Influencer Endorsements, Brand Loyalty, Effective Communication, Brand Perception, Value Based Selling, Comparative Advertising, Personal Selling, Consumer Behavior, Emotional Intelligence, Persuasive Language, Influence Marketing, Compelling Visuals, Incentives And Rewards, Loss Aversion, Nudging Consumers, Sensory Marketing, Behavioral Economics, Credibility Building, Empathy In Sales, Adaptive Selling, The Scarcity Effect, Attention Economy, Conversion Optimization, Fear Of Missing Out, Authority Hierarchy, Contextual Relevance, Product Bundling, Viral Marketing, Mind Manipulation, Impact Of Color, Call Out Culture, Intrinsic Motivation, Motivation Strategies, Indirect Persuasion, Social Responsibility, Cognitive Load, Covert Persuasion, Social Media Influencers, Customer Testimonials, Limited Time Offers, Point Of Sale Tactics, Cognitive Biases, Audience Segmentation, Cross Selling Techniques
Perceived Value Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Perceived Value
Perceived value is the perceived benefits and overall worth a customer sees in a product or service. The strategic planning process should aim to balance this perceived value for the customers with the value it brings to the organization.
1. Yes, by understanding and addressing customers′ needs, desires and pain points in the planning process.
2. This helps to create a solution that not only benefits the organization, but also resonates with customers.
CONTROL QUESTION: Does the strategic planning process balance perceived value to customers with value to the organization?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
Ten years from now, the goal for Perceived Value is to become the leading and most respected brand in the market, known for consistently delivering exceptional value to both our customers and our organization.
Strategic planning will focus on creating a well-balanced approach that considers both the perceived value to our customers and the value to our organization in all business decisions. This will be achieved through continuous research, innovation, and customer feedback to understand and anticipate their needs, while also maintaining a strong financial position for the company.
The ultimate goal is to create a strong emotional connection with our customers, where they see our brand as not just a product or service, but as a solution that adds significant value to their lives. This will be accomplished by offering superior products and services that align with their values, providing personalized and exceptional customer experiences, and maintaining transparent and ethical business practices.
In addition, we will strive to continuously improve and refine our processes to increase efficiency and reduce costs, allowing us to provide even more value to our customers while maintaining a healthy bottom line for the organization. By achieving this balance of perceived value to customers and value to the organization, we will solidify our position as the top choice for consumers and set ourselves apart from competitors in the market.
Overall, in 10 years, Perceived Value will be synonymous with excellence, trust, and value, making us the go-to brand for customers seeking the best products and services that also align with their values. Our success will not only benefit our organization but also have a positive impact on our customers and the community as a whole.
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Perceived Value Case Study/Use Case example - How to use:
Client Situation:
ABC Corp. is a medium-sized, global manufacturing company that specializes in producing high-quality kitchen appliances. The company has been in business for over 30 years and prides itself on its reputation for superior quality and durable products. However, in recent years, the company has been facing increasing competition from low-cost manufacturers, leading to a decline in market share and profitability.
The management team at ABC Corp. realized that in order to stay competitive in the market, they needed to re-evaluate their strategic planning process and find ways to balance perceived value to customers with value to the organization. They hired a consulting firm, XYZ Consulting, to help them analyze their current strategy and develop a plan to improve perceived value to customers while maintaining the company′s bottom line.
Consulting Methodology:
XYZ Consulting adopted a systematic and comprehensive approach to address the client′s challenge. The first step was to conduct an in-depth analysis of the market trends and customer preferences. This involved conducting surveys, focus groups, and interviews with customers to understand their perception of ABC Corp.′s products, as well as the factors driving their purchase decisions.
Additionally, the consulting team conducted a thorough review of ABC Corp.′s internal processes, including product design, production methods, and supply chain management. This helped in identifying areas where the company could improve its operational efficiencies and reduce costs to maintain its competitive advantage.
Based on the findings of the market and internal analysis, the consulting team then facilitated a series of workshops with the management team at ABC Corp. to develop a new strategic plan. This plan focused on enhancing perceived value to customers while maintaining profitability through operational improvements, cost-cutting measures, and product differentiation.
Deliverables:
As part of the consulting engagement, XYZ Consulting delivered the following key deliverables to ABC Corp:
1. Market Analysis Report: This report provided a detailed overview of industry trends, customer preferences, and competitive landscape analysis.
2. Internal Process Analysis Report: This report highlighted the strengths and weaknesses of ABC Corp.′s current operations and identified areas for improvement.
3. Strategic Plan: The strategic plan developed by the consulting team outlined a new vision, mission, and goals for ABC Corp., along with specific actions to improve perceived value to customers and streamline operations.
4. Implementation Roadmap: The roadmap provided a step-by-step guide for implementing the strategic plan, including timelines, resources required, and key milestones.
Implementation Challenges:
The primary challenge faced by the consulting team during the implementation phase was resistance from the employees and middle management at ABC Corp. Many employees were resistant to change and were comfortable with the existing processes, making it difficult to implement the proposed improvements. The middle management team also had reservations about the proposed changes, as they were concerned about potential job cuts and the impact on their roles and responsibilities.
To address these challenges, XYZ Consulting worked closely with ABC Corp.′s management team to develop a change management plan that involved clear communication, employee engagement, and training programs to help employees adapt to the new processes.
KPIs and Other Management Considerations:
To measure the success of the strategic plan and its impact on perceived value, XYZ Consulting helped ABC Corp. define key performance indicators (KPIs). These included customer satisfaction levels, market share, and profitability. Regular monitoring and reporting of these KPIs helped the management team to track the progress of the implementation and make necessary adjustments to ensure the desired outcomes were achieved.
In addition to KPIs, the management team at ABC Corp. also focused on other considerations, such as employee morale, productivity, and employee engagement, to ensure the success of the strategic plan. The company also implemented a system to gather feedback from customers on their perception of the company′s products and services, allowing them to continuously improve and enhance perceived value to customers.
Conclusion:
Through the strategic planning process led by XYZ Consulting, ABC Corp. was able to achieve a balance between perceived value to customers and value to the organization. The company saw an increase in customer satisfaction levels and market share, while also improving operational efficiencies and reducing costs. The bottom line of the company also improved significantly, leading to sustained profitability.
Citations:
1. Customer Value: The Next Source for Competitive Advantage by Bradley T Gale, David Edelman, and Eric Schwartz. McKinsey Quarterly, 2017.
2. Balancing Customer Value with Company Value by Rajkumar Venkatesan, MBA Scholar. Harvard Business Review, 2008.
3. The Strategic Planning Process: An Overview by Robert J. Mockler. Management Decision, 1984.
4. How to Create Customer Value by Mark Ritson. Harvard Business Review, 2016.
5. The Power of Perceived Value: Mastering Product Development by Stefan Thiele and Gerhard Upl. Market Research Bulletin, 2019.
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