Attention all marketers and advertisers!
Are you tired of wasting time and resources on campaigns that don′t deliver the results you want? Say goodbye to trial-and-error and hello to success with our Programmatic Advertising and Future of Marketing, Trends and Innovations Knowledge Base.
This comprehensive dataset has everything you need to stay ahead of the ever-changing marketing landscape.
With 1572 prioritized requirements, solutions, benefits, results, and case studies, our Knowledge Base gives you the tools to optimize your campaigns and drive real, tangible results.
But what sets our Knowledge Base apart from competitors and alternatives? First and foremost, it is designed specifically for professionals like you.
We understand the unique challenges and demands of the marketing industry and have compiled the most relevant and up-to-date information to address them.
Our product type is also unparalleled – it is not just another generic marketing resource.
Our Knowledge Base is tailored specifically to Programmatic Advertising and the future of marketing, meaning you get targeted and valuable insights that you won′t find anywhere else.
But this doesn′t mean it′s out of reach for smaller or DIY marketers.
Our product is affordable and easy to use, making it accessible to marketers of all levels.
You don′t need a big budget or specialized training to take advantage of the wealth of knowledge within our Knowledge Base.
So what exactly will you find in our Programmatic Advertising and Future of Marketing, Trends and Innovations Knowledge Base? A deep dive into the most pressing questions and strategies surrounding these topics, as well as real-life examples and case studies of successful campaigns.
All of this is presented in a clear and concise format, making it easy for you to apply the information to your own marketing efforts.
We′ve done the research for you, so you can trust that the information in our Knowledge Base is accurate and reliable.
It is also constantly updated to stay relevant to the ever-changing marketing landscape.
Don′t let your competitors leave you in the dust – invest in our Programmatic Advertising and Future of Marketing, Trends and Innovations Knowledge Base and see a significant boost in your marketing efforts.
With an affordable cost, easy usability, and proven results, it′s a no-brainer for any business looking to succeed in today′s marketing world.
Don′t just take our word for it – try our Knowledge Base for yourself and experience the benefits firsthand.
Say goodbye to ineffective and costly marketing strategies and hello to success with our Programmatic Advertising and Future of Marketing, Trends and Innovations Knowledge Base.
Order now and take your marketing game to the next level!
Which advertising formats is your organization currently purchasing via programmatic technology? How is your organization of programmatic advertising effecting how marketers execute? How does AI in marketing and advertising influence consumers decision behavior?
Programmatic Advertising
Programmatic advertising is the use of automated software to buy and sell digital ad space in real-time. This technology allows companies to target specific audiences, optimize ad placements, and make data-driven advertising decisions.
1. Display and banner ads: These can be targeted to specific demographics, resulting in higher conversion rates.
2. Video ads: Programmatic technology allows for real-time bidding, making it cost-effective and efficient.
3. Native ads: These seamlessly blend into the user′s experience, increasing engagement and trust.
4. Mobile ads: With the rise of mobile usage, programmatic technology enables precise targeting on various devices.
5. Audio ads: The use of programmatic technology for audio ads allows for better targeting and personalization.
6. Dynamic creative optimization: This feature uses data to dynamically tailor ad content in real-time, delivering more relevant and effective ads.
7. Contextual targeting: Programmatic technology can analyze the context of a webpage or app, allowing for highly targeted placements.
8. Personalization: By utilizing data and algorithms, programmatic advertising can customize ad content for individual users, improving relevance and engagement.
9. Multi-platform reach: Programmatic technology can reach audiences across multiple channels and platforms, maximizing reach and impact.
10. Cost-efficiency: With automated bidding and purchasing, programmatic advertising can reduce overall costs for the organization.
CONTROL QUESTION: Which advertising formats is the organization currently purchasing via programmatic technology?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our organization will have fully embraced programmatic advertising technology and will be a pioneer in the industry. Our big, hairy, audacious goal is to have 100% of our advertising formats being purchased through programmatic technology.
We envision a future where every aspect of our advertising strategy, from display ads to video, social media to native advertising, will be executed and optimized through programmatic channels. This will allow us to reach highly targeted audiences at scale, ensuring maximum efficiency and effectiveness in our campaigns.
Not only will we be purchasing traditional online advertising formats programmatically, but we also see the potential for programmatic technology to revolutionize the way we approach out-of-home advertising, TV, and even print ads. Our organization will lead the charge in implementing these new programmatic formats and continue to push boundaries in the industry.
As a result of our commitment to programmatic advertising, we expect to see a significant increase in ROI and a stronger impact on our target audience. We will also have deeper insights into consumer behavior and preferences, allowing us to continually refine and improve our advertising strategies.
This big, hairy, audacious goal is not just about staying ahead of the curve, but about creating a new standard for programmatic advertising within our industry. We are excited to work towards this goal and pave the way for a more efficient, effective, and targeted future of advertising.
"This dataset is a treasure trove for those seeking effective recommendations. The prioritized suggestions are well-researched and have proven instrumental in guiding my decision-making. A great asset!"
Synopsis:
This case study analyzes the programmatic advertising strategy of a leading multinational consumer goods company. The client, hereinafter referred to as Company X, has a vast product portfolio, including food and beverages, personal care, and home care products. With a large global presence, Company X targets a diverse customer base through its various brands. In recent years, the company has been facing intense competition from other players in the market, resulting in declining sales and market share. To counter this, Company X decided to adopt a programmatic advertising strategy to enhance its reach and engagement with a targeted audience. The primary goal of this study is to analyze the advertising formats that Company X is currently purchasing via programmatic technology and assess their effectiveness in achieving the desired outcomes.
Consulting Methodology:
The consulting methodology employed for this case study includes a comprehensive analysis of available literature on programmatic advertising. This analysis involves a review of consulting whitepapers, academic business journals, and market research reports. Additionally, interviews were conducted with key stakeholders within the client organization responsible for driving the programmatic advertising strategy. In-depth discussions were held to gather insights into the current advertising formats being purchased via programmatic technology. The data obtained from these interviews were analyzed using qualitative research techniques.
Deliverables:
The deliverables for this case study include a detailed report outlining the current advertising formats being purchased by Company X via programmatic technology. The report also evaluates the effectiveness of these advertising formats in achieving the desired objectives. Additionally, the report provides recommendations for optimizing the programmatic advertising strategy based on the findings from the analysis.
Implementation Challenges:
The implementation of programmatic advertising posed certain challenges for Company X, primarily related to data security and privacy concerns. As a consumer goods company, safeguarding personal information of its customers was a top priority for the organization. Therefore, strict compliance measures had to be put in place to ensure that user data is not compromised in any way. Additionally, training employees and ensuring their understanding of programmatic technology and its implications was also a challenge.
KPIs:
The KPIs identified for this study include the cost per acquisition (CPA), return on investment (ROI), and brand lift. These metrics were chosen as they provide an overview of the effectiveness of the programmatic advertising strategy in driving sales and increasing brand awareness. CPA measures the average cost incurred to acquire a customer, while ROI reflects the monetary return generated from the investment in programmatic advertising. Brand lift, on the other hand, assesses the impact of programmatic advertising on brand perception and recognition.
Advertising Formats Purchased via Programmatic Technology:
Company X’s programmatic advertising strategy includes the purchase of various advertising formats, namely display ads, video ads, and native ads.
1. Display Ads:
Display ads are graphical advertisements that appear on websites, apps, and other digital platforms. Company X has been purchasing display ads through programmatic technology to increase its reach and visibility among potential customers. These ads are typically banner ads, which are placed on relevant websites based on the user’s browsing behavior and interests. A study by eMarketer found that 80% of publishers and advertisers use programmatic technology for purchasing display ads, highlighting its widespread adoption (eMarketer, 2019). Company X has experienced significant cost savings in the purchase of display ads via programmatic technology, with eMarketer reporting a decrease in CPM (cost per thousand impressions) by 22% in 2018 compared to non-programmatic buying (eMarketer, 2019).
2. Video Ads:
Video ads have become increasingly popular in recent years, with the rise of online streaming services and social media platforms. Company X has been leveraging programmatic technology to purchase video ads on popular platforms such as YouTube and Facebook. These ads appear before or during the video content and have a higher engagement rate compared to other forms of digital advertisements. A study by Zenith Media reported that programmatic video ad spend is projected to reach $43.9 billion in 2020, accounting for 60% of total video ad spend (Zenith Media, 2020). Furthermore, implementing programmatic technology has resulted in a decrease in the cost of video ad buying by 14% in 2019 for Company X (Marketing Dive, 2019).
3. Native Ads:
Native ads refer to advertisements that blend in with the content on a website or app, providing a non-disruptive advertising experience. Company X has utilized programmatic technology to purchase native ads on popular social media platforms and websites. These ads have proven to be highly effective in increasing brand awareness and driving engagement. A study by Outbrain found that native ads experience an average click-through rate of 0.15%, much higher than the industry average of 0.08% for display ads (Outbrain, 2019).
Management Considerations:
Implementing a successful programmatic advertising strategy requires careful management and monitoring. Therefore, it is essential for Company X to continually assess and optimize its programmatic advertising campaign. This requires regular data analysis, real-time bidding optimization, and targeting adjustments. Additionally, monitoring the performance of various advertising formats and shifting the budget accordingly is crucial for maximizing ROI.
Conclusion:
In conclusion, Company X’s adoption of programmatic advertising has proven to be effective in reaching a targeted audience and driving engagement. The analysis of available literature and interviews with key stakeholders indicate that Company X is currently purchasing display ads, video ads, and native ads via programmatic technology. These formats have resulted in significant cost savings and increased brand lift for the organization. However, continuous evaluation and optimization are essential to ensure the effectiveness of the programmatic advertising strategy. Based on the findings of this case study, it is recommended that Company X continues to leverage these advertising formats and explore new and emerging formats for its programmatic advertising campaign.
Are you tired of wasting time and resources on campaigns that don′t deliver the results you want? Say goodbye to trial-and-error and hello to success with our Programmatic Advertising and Future of Marketing, Trends and Innovations Knowledge Base.
This comprehensive dataset has everything you need to stay ahead of the ever-changing marketing landscape.
With 1572 prioritized requirements, solutions, benefits, results, and case studies, our Knowledge Base gives you the tools to optimize your campaigns and drive real, tangible results.
But what sets our Knowledge Base apart from competitors and alternatives? First and foremost, it is designed specifically for professionals like you.
We understand the unique challenges and demands of the marketing industry and have compiled the most relevant and up-to-date information to address them.
Our product type is also unparalleled – it is not just another generic marketing resource.
Our Knowledge Base is tailored specifically to Programmatic Advertising and the future of marketing, meaning you get targeted and valuable insights that you won′t find anywhere else.
But this doesn′t mean it′s out of reach for smaller or DIY marketers.
Our product is affordable and easy to use, making it accessible to marketers of all levels.
You don′t need a big budget or specialized training to take advantage of the wealth of knowledge within our Knowledge Base.
So what exactly will you find in our Programmatic Advertising and Future of Marketing, Trends and Innovations Knowledge Base? A deep dive into the most pressing questions and strategies surrounding these topics, as well as real-life examples and case studies of successful campaigns.
All of this is presented in a clear and concise format, making it easy for you to apply the information to your own marketing efforts.
We′ve done the research for you, so you can trust that the information in our Knowledge Base is accurate and reliable.
It is also constantly updated to stay relevant to the ever-changing marketing landscape.
Don′t let your competitors leave you in the dust – invest in our Programmatic Advertising and Future of Marketing, Trends and Innovations Knowledge Base and see a significant boost in your marketing efforts.
With an affordable cost, easy usability, and proven results, it′s a no-brainer for any business looking to succeed in today′s marketing world.
Don′t just take our word for it – try our Knowledge Base for yourself and experience the benefits firsthand.
Say goodbye to ineffective and costly marketing strategies and hello to success with our Programmatic Advertising and Future of Marketing, Trends and Innovations Knowledge Base.
Order now and take your marketing game to the next level!
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1572 prioritized Programmatic Advertising requirements. - Extensive coverage of 149 Programmatic Advertising topic scopes.
- In-depth analysis of 149 Programmatic Advertising step-by-step solutions, benefits, BHAGs.
- Detailed examination of 149 Programmatic Advertising case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Conversational Commerce, Social Media Influencers, Local Marketing, Eco Friendly Packaging, Segment Based Marketing, Video Ads, Chatbot Advertising, Virtual Influencers, Virtual Events, Dynamic Pricing, AR Advertising, Data Analytics, Personalization Techniques, Smart Home Devices, Influencer Marketing, Programmatic Advertising, Augmented Reality Shopping, Vertical Video, Live Shopping, Internet Of Things IoT, Viral Marketing, In App Advertising, Interactive Advertising, Mobile Payments, User Generated Content, Digital Nomads, Digital Storytelling, Dark Social, Brand Activism, Augmented Product Reality, 5G Technology, Urgency Marketing, Hybrid Events, Ethical Marketing, Gen Marketing, Visual Search, Direct To Consumer Marketing, Proximity Marketing, Big Data In Marketing, Brand Loyalty, Authenticity In Marketing, Consumer Privacy, Influencer Collaborations, AI Powered Personalization, Intelligence Driven Marketing, Subscription Services, Mobile Optimized Content, Voice SEO, Content Localization, Social Media Advertising, Big Data, Immersion Marketing, Dark Data, Data Driven Marketing, Social Proof, Artificial Intelligence Marketing, Agile Marketing, Emotional Marketing, Chatbot Marketing, Brand Collaborations, Brand Purpose, Conversational Marketing, Smart Packaging, Ephemeral Content, Internet Of Things, Targeted Ads, Virtual Reality, Multi Channel Shopping, Sensory Marketing, Niche Marketing, Online Reputation Management, Machine Learning, Advocacy Marketing, Cross Border Marketing, Omni Channel Marketing, Chat Commerce, Emotional Intelligence In Marketing, Genetic Algorithms, IoT In Marketing, Personal Branding, Privacy Concerns, Real Time Advertising, Voice Assistants, Human Centered Design, Circular Economy In Marketing, Algorithmic Personalization, Cross Channel Marketing, Sustainable Brands, Collaborative Marketing, Accessibility In Marketing, Lifestyle Branding, Branded Content, Blockchain In Marketing, Location Based Marketing, Inbound Marketing, Mixed Reality, Ad Personalization, Customer Experience, Location Intelligence, Geo Social Advertising, Voice Search, Personalized Advertising, Neuroscience In Marketing, Chatbots For Customer Service, Influencer Fraud, Diversity And Inclusion In Marketing, Omnichannel Retailing, Video Storytelling, Virtual And Augmented Reality, Marketing Attribution, Augmented Reality, Social Media, Social Listening, Content Marketing, Human Brands, Video Marketing, Live Streaming, Branding Strategies, Globalization In Marketing, Live Chat Support, Purpose Driven Marketing, Emotional Branding, Behavior Based Marketing, Rapid Prototyping, Experiential Marketing, Marketing Automation, In Store Technology, Omnichannel Strategies, Digital Assistants, Social Messaging, Brand Equity Management, Social Commerce, Voice Shopping, Mobile Marketing, Email Marketing, User Experience, Interactive Content, Shoppable Social Media, Predictive Analytics, Native Advertising, To Marketing, Gamification In Marketing, Subscription Models, Artificial Intelligence, Adaptive Content, Progressive Web Apps, Green Marketing, Social Media Stories, Voice Branding
Programmatic Advertising Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Programmatic Advertising
Programmatic advertising is the use of automated software to buy and sell digital ad space in real-time. This technology allows companies to target specific audiences, optimize ad placements, and make data-driven advertising decisions.
1. Display and banner ads: These can be targeted to specific demographics, resulting in higher conversion rates.
2. Video ads: Programmatic technology allows for real-time bidding, making it cost-effective and efficient.
3. Native ads: These seamlessly blend into the user′s experience, increasing engagement and trust.
4. Mobile ads: With the rise of mobile usage, programmatic technology enables precise targeting on various devices.
5. Audio ads: The use of programmatic technology for audio ads allows for better targeting and personalization.
6. Dynamic creative optimization: This feature uses data to dynamically tailor ad content in real-time, delivering more relevant and effective ads.
7. Contextual targeting: Programmatic technology can analyze the context of a webpage or app, allowing for highly targeted placements.
8. Personalization: By utilizing data and algorithms, programmatic advertising can customize ad content for individual users, improving relevance and engagement.
9. Multi-platform reach: Programmatic technology can reach audiences across multiple channels and platforms, maximizing reach and impact.
10. Cost-efficiency: With automated bidding and purchasing, programmatic advertising can reduce overall costs for the organization.
CONTROL QUESTION: Which advertising formats is the organization currently purchasing via programmatic technology?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our organization will have fully embraced programmatic advertising technology and will be a pioneer in the industry. Our big, hairy, audacious goal is to have 100% of our advertising formats being purchased through programmatic technology.
We envision a future where every aspect of our advertising strategy, from display ads to video, social media to native advertising, will be executed and optimized through programmatic channels. This will allow us to reach highly targeted audiences at scale, ensuring maximum efficiency and effectiveness in our campaigns.
Not only will we be purchasing traditional online advertising formats programmatically, but we also see the potential for programmatic technology to revolutionize the way we approach out-of-home advertising, TV, and even print ads. Our organization will lead the charge in implementing these new programmatic formats and continue to push boundaries in the industry.
As a result of our commitment to programmatic advertising, we expect to see a significant increase in ROI and a stronger impact on our target audience. We will also have deeper insights into consumer behavior and preferences, allowing us to continually refine and improve our advertising strategies.
This big, hairy, audacious goal is not just about staying ahead of the curve, but about creating a new standard for programmatic advertising within our industry. We are excited to work towards this goal and pave the way for a more efficient, effective, and targeted future of advertising.
Customer Testimonials:
"This dataset is a treasure trove for those seeking effective recommendations. The prioritized suggestions are well-researched and have proven instrumental in guiding my decision-making. A great asset!"
"I`ve tried other datasets in the past, but none compare to the quality of this one. The prioritized recommendations are not only accurate but also presented in a way that is easy to digest. Highly satisfied!"
"The price is very reasonable for the value you get. This dataset has saved me time, money, and resources, and I can`t recommend it enough."
Programmatic Advertising Case Study/Use Case example - How to use:
Synopsis:
This case study analyzes the programmatic advertising strategy of a leading multinational consumer goods company. The client, hereinafter referred to as Company X, has a vast product portfolio, including food and beverages, personal care, and home care products. With a large global presence, Company X targets a diverse customer base through its various brands. In recent years, the company has been facing intense competition from other players in the market, resulting in declining sales and market share. To counter this, Company X decided to adopt a programmatic advertising strategy to enhance its reach and engagement with a targeted audience. The primary goal of this study is to analyze the advertising formats that Company X is currently purchasing via programmatic technology and assess their effectiveness in achieving the desired outcomes.
Consulting Methodology:
The consulting methodology employed for this case study includes a comprehensive analysis of available literature on programmatic advertising. This analysis involves a review of consulting whitepapers, academic business journals, and market research reports. Additionally, interviews were conducted with key stakeholders within the client organization responsible for driving the programmatic advertising strategy. In-depth discussions were held to gather insights into the current advertising formats being purchased via programmatic technology. The data obtained from these interviews were analyzed using qualitative research techniques.
Deliverables:
The deliverables for this case study include a detailed report outlining the current advertising formats being purchased by Company X via programmatic technology. The report also evaluates the effectiveness of these advertising formats in achieving the desired objectives. Additionally, the report provides recommendations for optimizing the programmatic advertising strategy based on the findings from the analysis.
Implementation Challenges:
The implementation of programmatic advertising posed certain challenges for Company X, primarily related to data security and privacy concerns. As a consumer goods company, safeguarding personal information of its customers was a top priority for the organization. Therefore, strict compliance measures had to be put in place to ensure that user data is not compromised in any way. Additionally, training employees and ensuring their understanding of programmatic technology and its implications was also a challenge.
KPIs:
The KPIs identified for this study include the cost per acquisition (CPA), return on investment (ROI), and brand lift. These metrics were chosen as they provide an overview of the effectiveness of the programmatic advertising strategy in driving sales and increasing brand awareness. CPA measures the average cost incurred to acquire a customer, while ROI reflects the monetary return generated from the investment in programmatic advertising. Brand lift, on the other hand, assesses the impact of programmatic advertising on brand perception and recognition.
Advertising Formats Purchased via Programmatic Technology:
Company X’s programmatic advertising strategy includes the purchase of various advertising formats, namely display ads, video ads, and native ads.
1. Display Ads:
Display ads are graphical advertisements that appear on websites, apps, and other digital platforms. Company X has been purchasing display ads through programmatic technology to increase its reach and visibility among potential customers. These ads are typically banner ads, which are placed on relevant websites based on the user’s browsing behavior and interests. A study by eMarketer found that 80% of publishers and advertisers use programmatic technology for purchasing display ads, highlighting its widespread adoption (eMarketer, 2019). Company X has experienced significant cost savings in the purchase of display ads via programmatic technology, with eMarketer reporting a decrease in CPM (cost per thousand impressions) by 22% in 2018 compared to non-programmatic buying (eMarketer, 2019).
2. Video Ads:
Video ads have become increasingly popular in recent years, with the rise of online streaming services and social media platforms. Company X has been leveraging programmatic technology to purchase video ads on popular platforms such as YouTube and Facebook. These ads appear before or during the video content and have a higher engagement rate compared to other forms of digital advertisements. A study by Zenith Media reported that programmatic video ad spend is projected to reach $43.9 billion in 2020, accounting for 60% of total video ad spend (Zenith Media, 2020). Furthermore, implementing programmatic technology has resulted in a decrease in the cost of video ad buying by 14% in 2019 for Company X (Marketing Dive, 2019).
3. Native Ads:
Native ads refer to advertisements that blend in with the content on a website or app, providing a non-disruptive advertising experience. Company X has utilized programmatic technology to purchase native ads on popular social media platforms and websites. These ads have proven to be highly effective in increasing brand awareness and driving engagement. A study by Outbrain found that native ads experience an average click-through rate of 0.15%, much higher than the industry average of 0.08% for display ads (Outbrain, 2019).
Management Considerations:
Implementing a successful programmatic advertising strategy requires careful management and monitoring. Therefore, it is essential for Company X to continually assess and optimize its programmatic advertising campaign. This requires regular data analysis, real-time bidding optimization, and targeting adjustments. Additionally, monitoring the performance of various advertising formats and shifting the budget accordingly is crucial for maximizing ROI.
Conclusion:
In conclusion, Company X’s adoption of programmatic advertising has proven to be effective in reaching a targeted audience and driving engagement. The analysis of available literature and interviews with key stakeholders indicate that Company X is currently purchasing display ads, video ads, and native ads via programmatic technology. These formats have resulted in significant cost savings and increased brand lift for the organization. However, continuous evaluation and optimization are essential to ensure the effectiveness of the programmatic advertising strategy. Based on the findings of this case study, it is recommended that Company X continues to leverage these advertising formats and explore new and emerging formats for its programmatic advertising campaign.
Security and Trust:
- Secure checkout with SSL encryption Visa, Mastercard, Apple Pay, Google Pay, Stripe, Paypal
- Money-back guarantee for 30 days
- Our team is available 24/7 to assist you - support@theartofservice.com
About the Authors: Unleashing Excellence: The Mastery of Service Accredited by the Scientific Community
Immerse yourself in the pinnacle of operational wisdom through The Art of Service`s Excellence, now distinguished with esteemed accreditation from the scientific community. With an impressive 1000+ citations, The Art of Service stands as a beacon of reliability and authority in the field.Our dedication to excellence is highlighted by meticulous scrutiny and validation from the scientific community, evidenced by the 1000+ citations spanning various disciplines. Each citation attests to the profound impact and scholarly recognition of The Art of Service`s contributions.
Embark on a journey of unparalleled expertise, fortified by a wealth of research and acknowledgment from scholars globally. Join the community that not only recognizes but endorses the brilliance encapsulated in The Art of Service`s Excellence. Enhance your understanding, strategy, and implementation with a resource acknowledged and embraced by the scientific community.
Embrace excellence. Embrace The Art of Service.
Your trust in us aligns you with prestigious company; boasting over 1000 academic citations, our work ranks in the top 1% of the most cited globally. Explore our scholarly contributions at: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=blokdyk
About The Art of Service:
Our clients seek confidence in making risk management and compliance decisions based on accurate data. However, navigating compliance can be complex, and sometimes, the unknowns are even more challenging.
We empathize with the frustrations of senior executives and business owners after decades in the industry. That`s why The Art of Service has developed Self-Assessment and implementation tools, trusted by over 100,000 professionals worldwide, empowering you to take control of your compliance assessments. With over 1000 academic citations, our work stands in the top 1% of the most cited globally, reflecting our commitment to helping businesses thrive.
Founders:
Gerard Blokdyk
LinkedIn: https://www.linkedin.com/in/gerardblokdijk/
Ivanka Menken
LinkedIn: https://www.linkedin.com/in/ivankamenken/
