Public Relations Toolkit

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More Uses of the Public Relations Toolkit:

  • Ensure you consider; good Public Relations and Communication Skills are imperative due to the extent of interaction with the customers and staff.

  • Support organization management and organization members by providing strategic expert advice and guidance on Public Relations/communication goals and strategies.

  • Systematize: work closely with the Communications, Public Relations, and Business Development Teams to ensure Social Media posts are coordinated with and support other communications and marketing strategies.

  • Maintain knowledge on a clients budget and allotted hours to effectively manage and complete to tasks at hand while maintaining profitability.

  • Lead the ongoing Strategic Planning, implementation, and fulfillment of department goals and directives.

  • Develop and implement communication strategies for programs that support your organizations Strategic Objectives.

  • Assure your organization complies;
  • Establish and maintain an internal training program on public release processes and contracted government obligations.

  • Ensure your strategy contributes to the efficiency and effectiveness of the units service to its customers by offering suggestions and directing or participating as an active member of a work team.

  • Ensure your venture keeps informed about and implements innovative and useful methods of communication with a focus on trends in Social Media and external Public Relations.

  • Arrange that your planning develops and implements Public Relations, client education, and client relations programs to enhance client Service Levels.

  • Take a proactive and strategic approach to Customer Service to provide the best quality of support for your customers.

  • Help manage influencer mailer lists; capture and log social posts through screen recordings and different platforms/services.

  • Help plan and develop comprehensive communications plans and implement Public Relations tactics to meet client objectives.

  • Manage: Public Relations and Social Media support organization and brand storytelling through amplified Public Relations and Social Media engagement.

  • Establish that your business facilitates volunteer recruitment, Public Relations and Community Outreach related to supportive care programming.

  • Identify problems, research possible solutions, recommend alternatives, and implement solutions selected by the Executive Management.

  • Govern: research, develop and maintain media target lists and editorial calendars for Public Relations and social engagement.

  • Ensure you enhance; executed Thought Leadership and new product introduction programs in the technology industry that achieve measurable results.

  • Establish that your strategy contributes to the efficiency and effectiveness of your organizations service to its customers by offering suggestions and directing or participating as an active member of a work team.

  • Identify areas of improvement in efficiency, effectiveness, and productivity; review with management; implement approved improvements.

  • Control: most work is performed in a normal organization work/office environment and at this time the work is be performed remotely.

  • Guide: comprehensive Training and Development is provided to ensure every team member can be successful in a career path with your organization.

  • Assure your enterprise performs a variety of writing, design, Public Relations, event, and comprehensive Project Management tasks while using sound judgment.

  • Assure your strategy complies; as you continue to build your workforce you look for people that exemplify your core values, leadership characteristics, and approach to innovation.

  • Serve as point of contact for all Public Relations opportunities, providing day to day guidance on communications efforts.

  • Establish that your organization identifies Public Relations opportunities and coordinates activities to augment the overall marketing communication strategy.

  • Provide guidance and direction on the development of new Web Content created for Continuing Education programs in collaboration with Public Relations and marketing and IT staff.

  • Develop, recommend, and coordinate capital improvement projects, permanent equipment purchases and equipment installations and repairs.


Save time, empower your teams and effectively upgrade your processes with access to this practical Public Relations Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Public Relations related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Public Relations specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Public Relations Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Public Relations improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Do your leaders quickly bounce back from setbacks?

  2. What is your Public Relations strategy?

  3. What new services of functionality will be implemented next with Public Relations?

  4. Which Public Relations data should be retained?

  5. How and when will the baselines be defined?

  6. Would you recognize a threat from the inside?

  7. What Public Relations skills are most important?

  8. Among the Public Relations product and service cost to be estimated, which is considered hardest to estimate?

  9. How do you focus on what is right -not who is right?

  10. Who controls the risk?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Public Relations book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Public Relations self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Public Relations Self-Assessment and Scorecard you will develop a clear picture of which Public Relations areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Public Relations Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Public Relations projects with the 62 implementation resources:

  • 62 step-by-step Public Relations Project Management Form Templates covering over 1500 Public Relations project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Public Relations project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Public Relations project team have enough people to execute the Public Relations project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Public Relations project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Public Relations Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

  • 2.1 Public Relations Project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Public Relations project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Public Relations project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Public Relations project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Public Relations project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Public Relations project with this in-depth Public Relations Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Public Relations projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Public Relations and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Public Relations investments work better.

This Public Relations All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.