Publicity Toolkit

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Collaborate with the Executive Team, other organization managers and experts, Brand and Public Communications Department team, and external consultants to develop and release information to counter negative Publicity and handle crisis and emergency communications.

More Uses of the Publicity Toolkit:

  • Communicate effectively with internal departments as Editorial, Publicity, Sales, and work closely with other members of the Marketing department on administrative details for upcoming campaigns.

  • Organize: successful series or film Publicity campaign.

  • Audit: work in conjunction with the Publicity team on strategies to optimize events.

  • Initiate: creative services/Publicity/talent engagement/franchise management.

  • Coordinate activities for several project lines with sales, Publicity, and production/design.

  • Manage: coordination, marketing and Publicity.

  • Ensure you know how to execute Sales Strategy in coordination with Business Development, marketing + Publicity, Account Management, product, operations, and recruiting teams.

 

Save time, empower your teams and effectively upgrade your processes with access to this practical Publicity Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Publicity related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Publicity specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Publicity Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Publicity improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. How can skill-level changes improve Publicity?

  2. Do you think you know, or do you know you know?

  3. What is it like to work for you?

  4. What are the tasks and definitions?

  5. How do the Publicity results compare with the performance of your competitors and other organizations with similar offerings?

  6. Was a Business Case (cost/benefit) developed?

  7. How do you lead with Publicity in mind?

  8. How can you manage cost down?

  9. Where is the cost?

  10. What are internal and external Publicity relations?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Publicity book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Publicity self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Publicity Self-Assessment and Scorecard you will develop a clear picture of which Publicity areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Publicity Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Publicity projects with the 62 implementation resources:

  • 62 step-by-step Publicity Project Management Form Templates covering over 1500 Publicity project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Publicity project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Publicity Project Team have enough people to execute the Publicity Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Publicity Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

 
Step-by-step and complete Publicity Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


2.0 Planning Process Group:


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Publicity project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Publicity project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Publicity project with this in-depth Publicity Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Publicity projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Publicity and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Publicity investments work better.

This Publicity All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.