Solution Features in Sales Kit (Publication Date: 2024/02)

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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:



  • What are the most important features you look for in a sales enablement solution?


  • Key Features:


    • Comprehensive set of 1544 prioritized Solution Features requirements.
    • Extensive coverage of 854 Solution Features topic scopes.
    • In-depth analysis of 854 Solution Features step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 854 Solution Features case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Valuable Feedback, Insolvency Risk, Advertising Revenue, Payment Innovations, Service Design, Data Streaming, Needs And Wants, Value Delivery, Research Activities, Productivity Drivers, IT Operations Management, Ethics and Integrity, Payroll Compliance, Executive Search Services, Compliance Center, Channel Performance, Finding Opportunities, Digital Sales Platforms, Process Efficiency, Revenue Remained, AI in Market Research, Temperature Analysis, Profitability Ratios, Decision Making Ability, Lean Startup Methodology, Sales Strategies, Cost Per Lead, Design For User Experience, Gross Margin, Communication Effectiveness, Proven track record, Earnings Quality, Management Systems, Divestitures, Campaign Attribution, AI Products, Resource Forecasting, Production Hubs, Component Recognition, Sales Approach, Customer Needs Analysis, Customer Insights, Order Visibility, Advertising Tactics, Systems Review, Performance Attainment, Lead Scoring, After Sales Service, Profitability Assessment, ITSM, Dealer Support, Smart Windows, Product Lifecycle Management, HR Development, AI in E-commerce, Competency Models, Personalized marketing, New Product Development, Expenses Reduction, Revenue Retention, Incentive Compensation Plan, Real-Time Inventory, Strategy Deployment, Status Meetings, Future Success, Automated Workflows, Invested Capital, Service Centers, Social Media, Expansion Rate, Design Optimization, Outbound Logistics, Networking In Sales, Compensation Packages, Customer Contact Centers, contract sales, Relevant Content, AI in Sales, Solutions Pricing, Communication Style, Coaching Insights, Team Effectiveness, Waste Tracking, Eliminating Silos, Development Team, Revenue Forecast, Identifying Goal, Behavioral Patterns, Customers Choosing, Emotional Intelligence, Digital Orders, Business Process Redesign, Trade Promotions, Competency Management System, IT Risk Management, Share Of Voice, Financial forecasting, Information Technology, Promotion Strategies, Performance Measurement Tools, Demand Planning, Real Time Tracking, Online Advertising, business expansion, Vendor Responsiveness, Billing Accuracy, Market Volatility, Economic Factors, Forecast Accuracy, Point Of Sale Solutions, Continuous Auditing, Inbound Calls, Data Analysis, Empowered Teams, Media Mix, Data Entry Data Processing, AI Rules, Achievable Goals, Trade Sanctions, Direct Shipping, Trust Building, Sales Pipeline, Context Awareness, Virtual Events, Monitoring Parameters, Sales Force, Industry Connections, Technology Adoption Life Cycle, Custom Quotes, Production Efficiency, App Store Restrictions, Coaching Teams, Cost-Plus Pricing, Boost Innovation, Third-Party Tools, Sales Process, Continuous Improvement, Asset Allocation, Productivity Boost, Enterprise Discounts, Customer Success Management, Merchandising Categories, Regulatory Updates, Sales CRM, PPM Process, Distributor Performance, Empathy In Sales, Leverage Change, Effective Management Structures, Service Interruptions, Creative Advertising, Competitor sales analysis, Workflow Management, Group Communication, Organizational Efficiency, Employee Attendance, Production Scheduling, Social Media Mentions, Product Viability, Partner Marketing, Compensation Strategy, Executive Leadership, Bad Debt, CRM Strategies, Service Parts Management, Being Agile, Responsive Solutions, Cultivating Engagement, Sales Cycle, Business Rules Rule Management, Financial Forecast, Process Alignment With Strategy, Supply Chain Flexibility, Influencer Contracts, Recruitment Agency, Employee Value Proposition, Vendor Onboarding, Reach Consumers, Online Sales, Team Engagement, Objection Handling, Software Company, Process Standardization Tools, Customer Outreach, Storytelling, ERP Management Time, Market Share, Historical Data, Brand Building, Spend Efficiency, Inventory Optimization, Digital Engagement, Social Selling, Word Choice, CMDB Configuration, Data generation, Store Inventory, Service User Experience, Deadline Management, Brand Engagement Metrics, Launch Readiness, Data Driven Sales, Market Consistency, Consistency in Application, ERP Requirements Gathering, Sales strategy, Spend Forecasting, Rapid Growth, Data Visualization Techniques, Data Recovery, Paid Advertising, Distribution Costs, Rebranding Efforts, Risk Prediction, Master Plan, Capacity Constraints, Usage-based, Vendor Relationship Management, Team Innovation, Marketing Expenses, Cybersecurity Measures, Sales Targets, Customer Targeting, Price Comparison, Automation Opportunities, Accounts Receivable Turnover, Privileged Access Management, Life Science Commercial Analytics, Continued Focus, Competitor service pricing, Sales Performance, Customer Management, Invoice Processing, Customer Service KPIs, Product Safety, Product Endorsements, Scope Changes, Supplier Negotiation, Insurance software, Vendor Alignment, Procurement Process, Weather Forecasting, Relationship Nurturing, Underwriting Process, Expense Management Application, Virtual Sales Incentives, The Bookin, Demand Forecasting, Maximizing Opportunities, Pricing Reviews, Reach Out, Warranty Management, Compensation Strategies, Product Revenues, Product Sales, Supplier Performance, COSO, Parts Repair, customer journey stages, Retail Partnerships, Workforce Efficiency, Effective Goal Setting, E-commerce Sales, Align Organization, Client Loyalty, Business Process Design, Lead Cultivation, Driving Success, Influence Techniques, In-Memory Database, Insurance Industry, Sales Reporting, Strategic Management, After Sales Support, Segment Specific Marketing, Performance Monitoring, Total Productive Maintenance, Improved Productivity, Promotional Offers, Sales Effectiveness, Pipeline Management, Pull Between, Support Activities, Demographic Research, New Customer Acquisition, Leverage Ratio Calc, Value Based Selling, Commerce Activities, Sales Collaboration, ERP Consulting, Commerce Growth, Retail Displays, data warehouses, Sales Force Effectiveness, User Activity Analysis, Customer Journey Mapping, Job Requirements, Risk Management, Structured Products, Telemarketing, Customer engagement initiatives, Sales Automation, Performance Reviews, Tech Entrepreneurship, Recommender Systems, Construction Phase, Strategic Execution Plan, Sales Copywriting, Effective Teamwork, Efficiency Gains, Email Automation, Brand Loyalty, Efficiency Boost, Financial Advice, Data ethics compliance, Decision Support Tools, Value Stream Mapping, Order Allocation, Competitor profit analysis, Customer Success, Customer Concentration, Productivity Monitoring, Process Flow Diagram, Coaching Skills, Transparency In Supply Chain, Product Returns, Cost Per Click, Fees Structure, VOI sales, Sales Empathy, Budget Planning, Predatory Practices, Risk Assessment, Data Integrations, Service Evaluation, Average Order, Resume Summary, Cost of Labor, Sales Promotions, Cost Reduction, Call Routing, Content Effectiveness, Product Mix Revenue, Dashboard Design, Product Profitability, Media Platforms, Fast Shipping, Supply Chain Agility, Mobile CRM, Email Integration, Sales Techniques, Sales Pitch, Cost of Materials, Asset Forecasting, Growth Officer, Ethical Data Collection, Consumer Protection, ISO 22361, AI Applications, Change Planning, Prescriptive Analytics, Inventory Automation, Engagement Rate, Sales Projections, Supply Chain Segmentation, Customer Engagement, Efficient Forecasting, Enabling Success, Leadership Effectiveness, Funds Transfer Pricing, Email Marketing Campaigns High Deliverability, Revenue Forecasting, Localization Strategy, Efficient Resource Management, Organic Revenue, Product Distribution, Price Communication, Agile Sales and Operations Planning, Orders Perspective, Promotional Impact, Automation Insights, Subscription Revenue, Email Marketing Analysis, Remote Selling, Brand Strength, Algorithmic trading, IT Program Management, Demand Variability, Professional Relationship Management, Buyer Journey, Team Performance Tracking, Process Monitoring Performance Metrics, Multi Channel Approach, In-Store Marketing, Data Mining, SAP GTS, Fulfillment Services, Human Centered Design, Sales Pitches, Content Reach, Control System Engineering, Sales Data, Visioning Process, Sales Tactics, Brand Visibility, Cycle Time Reduction, Robotic Process Automation, Market Teams, Optimize Effort, Operational Excellence Strategy, Chat Support, Market Share Percentage, Staff Development, Sales Automation Tools, Persuasive Communication, Cloud Contact Center, Product Mix Marketing, Manufacturing Processes, Service Technicians, Competitor profiling, Variables Map, Negotiating Skills, Lead Generation, Machine Learning, Virtual Customer Support, real estate sales, New Markets, Expense Reports, Performance Recognition, Sales Volume, Cloud Based Software, Effective Branding, Lean Management, Six Sigma, Continuous improvement Introduction, Being Named, Logic Modeling, Sales Channel Management, Backend Development, Distributed Resources, Vendor Partnerships, Effective Team Negotiation, Contract Compliance Monitoring, Storytelling In Sales, Balanced Scorecard, Judgmental Forecasting, Contract Formation, Supply Chain Analytics, Performance Analysis, Process Automation, Deal Days, Service Forums, Proactive Adjustments, Product Improvement Cycle, Data Breaches, Server Revenue, Pull Production, Production Monitoring, Job Advertising, Video Conferencing, Platform Upgrades, Insurance Revenue, Inventory Actions, Intelligence Use, Solution Features, Long-Term Relationships, Stimulate Change, Management Team, Customer Self-service, Efficient Staffing, Performance Goals, Returns Management, Product Adoption, Sustainable Products, Performance Leads, Sales Per Employee, Print Management, Business Forecasting, Commerce Capabilities, Financial Projections, Wellness Sales, Social Media Analysis, Project Resources, Process Steps, At Me, Diagnostic Tools, Volatility Forecast, Purchase Requisitions, Network Performance, Productivity Gains, Profit Incentives, Sales Performance Management, Custom crafting, Unique Goals, It Needs, Lead Generation Tools, Service Adaptability, Focusing Resources, Launch Strategy, Project Profitability, Discounts And Promotions, Marketing Effectiveness, Establishing Rapport, Price Negotiation, Real Estate, Market Surveillance, Forecasting Models, Robo Investment Management, Pricing Levels, Resources Supplier, overall profitability, Assessment Tools, Growth and Innovation, Sustainable Logistics, Clock Distribution, Targeted Opportunities, Sales Alignment, Lean Sales, Order Entry, Technology Strategies, Profit Margins, Financial Models, Long Term Goals, Web development, Sales Promotion, Team Onboarding, Customer Complaint Handling, Customer complaints management, Collections Workflow, Productivity Techniques, Sales Analysis, Market Entry Strategy, Sales Scripts, Order Fulfillment, Data Warehousing, Sales Process Optimization, Ethical Commerce, Dynamic Teams, Price Differentiation, Map Creation, B2B Demand Generation, Competitor opportunities, Website Bounce Rate, Competitor acquisitions, Liquidity Management, Data Driven Decision Making, Surveillance Marketing, Value Investing, Fraud prevention, Importance Of Privacy, Supplier Evaluation, Remote Work, Team Objectives, Pricing Optimization, Brand Image, Streamlined Approach, End-user satisfaction, Tax Regulations, Production Planning, Equity Sales, Return On Assets, Average Price, Customer Lifetime Value, Leadership Alignment, Employment Agencies, ROI Measurement, Driving Alignment, Sales Growth, Online Shopping, Real-time Tracking, Core Competencies, Performance Objectives, Search Engine Ranking, Online Training, Sales Efficiency, Real Estate Valuation, Effective Communication Strategies, Supplier Quality, Renewal Rate, Cultural Alignment, Fraud Prevention Measures, Lean Marketing, Business Process Outsourcing, Governance Models, Promotional Strategies, Revenue Cycle Performance, Theory of Constraints, Binding Corporate Rules, Contract Analytics, Virtual Customer Service, Sustainability Measures, Sales Performance Evaluation, Virtual Customer Services, Mobile Solutions, Sales Trends, Subcontracting, Product Mix Sales, Cross Functional Communication, Task Automation, Control System Performance, Virtual Team Strategies, Data Governance, Sales Tracking, Collaborative document management, IT Systems, AI Powered Marketing, Building Rapport, AI Policy, Warranty Services, Call Analytics, Competitive Salaries, Organizational Renewal, Social Awareness, Revenue Model, Cross Docking, Sales Increased, Compelling Offers, Affinity Mapping, Sales Run, New Product Launch, segment revenues, marketing revenue, Vendor Partner Ecosystem, Training Programs, Sales Team Performance, Business Acumen, Performance Quotas, Mobile Payments, Curbside Pickup, Supplier Negotiations, Digital Channels, customer effort level, Continuity Risk, Sales Incentives, Year Revenue, IT Staffing, Deliver Personalized, Content creation, Retail Sales, Professional Services Automation, Improved Financial, Digital Sales Strategies, Policy pricing, Promotional Campaigns, Sales Goals, Attention To Detail, Competency Model, Enhanced Automation, Team Success, Target Operating Model, Statistical Analysis Software, Sales Psychology, Intelligence Driven, Sales Conversion, Purchase Analysis, Sales Funnel, Customer Demand, Network Specific Content, Sustainable Marketing, Predictive Sales, Predictive Analytics, Digital Transformation in Organizations, Cash Receipts, Pinch Point, Manufacturing Best Practices, Sales analytics, Decision Support Systems, Group Revenue, Threshold Alerts, Merchandise Sales, Profit Per Employee, Agent Feedback, Purchase Tracking, Organic Reach, Incremental Delivery, Investment Pitch, Privacy Regulations, Personal Selling, Compensation and Benefits, Tax Calculations, Financial Engineering, Employee Motivation, Sales Objections, Business Valuation, Price Benchmarking, Software Applications, Adapting To New Technologies, Sales Metrics, Extract Class, Property Appraisal, Process Quality, Cybersecurity Awareness, Billing and Collections, Customer Experience Marketing, Net Present Value, Customer Centric Product Design, Delivery Timelines, Information Flow, In App Purchases, Targeted Customers, Skill Development, Incentives And Rewards, Spend Reporting, Task Delegation, Analysis & Reflection, Days Sales Outstanding, Advertising Effectiveness, Relationship Marketing, Market Positioning, Team Goals, Market Validation, Demand Generation, Competitor marketing campaigns, Internal Control Components, Touch It, AI Technologies, In-Store Displays, Marketing And Sales, Adaptable Leadership, Customized Products, Emotional Selling, Adaptive Selling, sales revenue, Expense Monitoring, Market Partnership, Artificial Intelligence in Sales, ROI Optimization, Tailored Marketing, Change Adoption, Spend Management, Lead Funnel, Sage 300, Product Revenue, Sales Organization, Churn Rate, Leadership Skills, Marketing Strategy, Sale Closures, Execution Efforts, Unrealistic Expectations, Supplier Collaboration, Quarter Margin, Product Mix Distribution, Customer Trust, Experiential Marketing, Inventory Management, Skill training, Relationship Selling, Sales Orders, New Development, Risk assessment standards, Invoice Approval Process, Communication In Crisis, Full Due Diligence, Sales Training, System Integration, Service Redesign, Customer Conversations, Execution Planning, Professional Image, Brand Consistency, Level Manager, Customer Support Strategy, Order Picking, AI Development, Intellectual Property Protection, Initiatives Going, Sales Channels, Paid Social Media Strategy, Holding Companies, Budget Forecasting, Subscription Based Services, Average Transaction, Competitor Strategy, Comparable Sales, Profit Projections, Development Costs, ERP Project Team, Recovery of Investment, AI in Augmented Reality, System Dynamics, Accounts Receivable, Sales Channel Strategy, Virtual Assistants, Image Processing, Incentive Plans, In Stock Levels, Forward And Reverse, Customer Retention, Sales Pricing, Order Processing Time, Customer Discussions, ESG, Consumer Insights, Lead Time Reduction, Repeat Business, Effective Follow Up, ROI Tracking, Remote Customer Service, Software Selection, Personal Branding, Cognitive Biases, Flash Sales, Persuasive Voice, Sales Enablement, Sales Discounts, Sales Team, Response Rate, Customer Segmentation in Sales, Performance Coaching, Data Analytics Business Insights, Billing Solutions, CRM Solutions, Customer Satisfaction, One On One Meetings, Productivity Apps, Smart Retail, Productivity Levels, Management Consulting, Larger Customers, Production Capacity, Sustaining Improvement, Purchasing Habits, Financial Targets, Sales Management, Product Value, Quality Monitoring, Master Data Management, Legal Chain, Sales Forecasting, Personal Relationship, Believe Having, Functional Areas, Scalable Power, Manager Selection, Coaching Conversations, Coordinating Goals, Precise Engagement, Growth Segments, Online Banking, Social Impact, Motivation Culture, Thought Leadership, Sales Forecast, Customer Segmentation, Competitor pricing strategy, Current Release, Event Follow Up, Team Processes, Executive Compensation, Supply Chain Collaboration, Sales Cycles, Incremental Learning, Retail Execution, iDempiere, Quantifiable Metrics




    Solution Features Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):


    Solution Features


    I look for features such as content management, analytics, and training capabilities in a sales enablement solution to improve efficiency and effectiveness of sales teams.


    1. Content Management: Organize and store sales materials for quick access. Saves time, improves efficiency.

    2. Lead Tracking: Track and analyze customer interactions. Improves follow-up and helps identify potential leads.

    3. Performance Analytics: Measure and analyze sales team′s performance. Identifies strengths and areas for improvement.

    4. Mobile Accessibility: Access sales materials and track leads on the go. Increases flexibility and productivity.

    5. Training and Onboarding Tools: Ensure team is well-trained and onboarded for success. Improves effectiveness and reduces turnover.

    6. CRM Integration: Integrate with existing CRM system for seamless data transfer. Improves data accuracy and eliminates manual data entry.

    7. Customizable Branding: Personalize the solution with company branding. Enhances professionalism and brand consistency.

    8. Collaboration Tools: Foster collaboration among sales team members. Encourages idea sharing and teamwork.

    9. Sales Forecasting: Predict future sales trends based on data. Helps with strategic planning and goal setting.

    10. User-Friendly Interface: Intuitive and easy to use interface for all users. Reduces learning curve and improves adoption.

    CONTROL QUESTION: What are the most important features you look for in a sales enablement solution?


    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    My big hairy audacious goal for 10 years from now would be to have a fully integrated and highly customizable sales enablement solution that not only streamlines the sales process, but also boosts productivity and drives significant revenue growth for businesses of all sizes.

    The most important features I look for in a sales enablement solution would include:

    1. Centralized Content Management:
    A platform that allows for easy organization, storage, and accessibility of all marketing and sales collateral in one central location.

    2. Personalization:
    The ability to personalize content based on the specific needs and interests of each prospect, making the sales process more relevant and engaging.

    3. Analytics and Reporting:
    Detailed analytics and reporting capabilities to track the performance of sales content and activities, providing valuable insights for ongoing improvements.

    4. Mobile Accessibility:
    A mobile-friendly solution that enables sales teams to access and present content on-the-go, allowing for greater efficiency and flexibility.

    5. CRM Integration:
    Seamless integration with popular customer relationship management (CRM) systems to ensure a smooth flow of data between sales and marketing teams.

    6. Training and Onboarding:
    Built-in training and onboarding features to ensure that sales reps are equipped with the necessary knowledge and skills to effectively use the solution.

    7. Collaboration Tools:
    Real-time collaboration tools that allow sales teams to work together on presentations and proposals, fostering a sense of teamwork and promoting creativity.

    8. AI and Automation:
    Incorporation of artificial intelligence (AI) and automation to streamline manual tasks such as content tagging and delivery, freeing up more time for sales reps to focus on selling.

    9. Security and Compliance:
    Robust security measures to protect sensitive sales data, as well as ensuring compliance with industry regulations and standards.

    10. Scalability:
    The ability to scale the solution as the business grows and evolves, accommodating larger sales teams and increasing demands for enhanced functionality.

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    Solution Features Case Study/Use Case example - How to use:



    Case Study: Maximizing Sales with the Right Solution Features

    Synopsis:
    Company A is a medium-sized technology firm that provides software solutions to various industries. The company has been in business for over 10 years and has a solid client base. However, in recent years, they have experienced a decline in sales and are struggling to maintain their market share. Upon conducting an internal audit, the company identified that their sales team is not equipped with the necessary tools and resources to effectively sell their products. They realize the need for a sales enablement solution that can address this issue and boost their sales.

    Consulting Methodology:

    The consulting team conducted extensive research on the market and identified several sales enablement solutions. Through a rigorous evaluation process, they narrowed down the options to two solutions that best fit the client′s needs. The final decision was based on key features that were deemed crucial for a successful sales enablement solution.

    Deliverables:

    1. Content Management:
    The first and foremost feature that the consulting team looked for in a sales enablement solution was content management. The solution should provide an easy way to store, organize and manage various types of sales collateral, including marketing materials, product sheets, case studies, and more. Company A had a vast collection of sales materials, and it was critical to have a system that could effectively manage and distribute these resources to the sales team.

    2. Customizable Branding:
    With multiple products and services under their portfolio, it was essential for the solution to be customizable to reflect the company′s branding. The solution should allow the company to add their logo, color scheme, and other branding elements to personalize the content being shared with clients.

    3. Analytics and Reporting:
    The solution should offer robust analytics and reporting capabilities to track the effectiveness of sales materials and provide insights into customer engagement. This would help the sales team understand which content is resonating with their clients, and adjust their approach accordingly.

    4. Mobile Capabilities:
    In today′s fast-paced business environment, it was crucial for the solution to have mobile capabilities. This would enable the sales team to access content on-the-go, during client meetings and presentations. This feature also allows for real-time updates and notifications, keeping the sales team informed and prepared at all times.

    Implementation Challenges:

    Implementing a new sales enablement solution comes with its own set of challenges. The consulting team identified the following potential challenges and developed strategies to address them:

    1. Resistance to Change:
    The sales team had been accustomed to a traditional way of selling and may be resistant to adapting to a new solution. The consulting team conducted training sessions to familiarize the team with the new solution and emphasized the benefits it would bring to their sales process.

    2. Integration with Existing Systems:
    The solution needed to integrate seamlessly with the company′s existing CRM system to ensure a smooth flow of information. The consulting team worked closely with the IT department to ensure a successful integration and minimize any disruption to the sales process.

    KPIs:

    1. Increase in Sales:
    The primary KPI for this project was to see an increase in sales after implementing the sales enablement solution. The consulting team measured this by tracking the number of closed deals and revenue generated post-implementation.

    2. Usage and Adoption:
    Another essential KPI was to track the usage and adoption of the solution by the sales team. This was measured through activities such as content uploads, downloads, and overall engagement with the solution.

    3. Customer Feedback:
    The consulting team also gathered feedback from clients on the effectiveness of the sales materials provided to them. This feedback served as a crucial indicator of whether the solution was meeting the desired objectives.

    Management Considerations:

    1. Ongoing Maintenance:
    It was crucial for the company to have a plan for ongoing maintenance and updates to the solution. The consulting team recommended regular training and support for the sales team to ensure they were making the most out of the solution.

    2. Cost:
    The cost of the solution was also a management consideration. The consulting team negotiated with the selected vendor to provide the best possible pricing for the solution, keeping in mind the client′s budget constraints.

    Conclusion:

    After implementing the selected sales enablement solution, Company A saw a significant increase in sales and a more streamlined sales process. The content management feature allowed the company to organize and distribute sales materials efficiently, while the customizable branding and mobile capabilities added a personal touch and convenience for the sales team. The robust analytics and reporting feature provided valuable insights into the effectiveness of various sales materials. Overall, the chosen sales enablement solution proved to be an essential tool for the company to maximize sales and stay ahead of the competition.

    Citations:

    1. Sales Enablement: A Master Framework to Engage, Equip, and Empower the Sales Force. Forbes Insights and Accenture, 2016.
    2. The Evolution of Sales Enablement: From Craft to Empowered Execution. Consulting Firm Baker & McKenzie, 2020.
    3. The State of Sales Enablement. Highspot and Heinz Marketing, 2020.
    4. Sales Enablement: Bridging the Knowing-Doing Gap in Sales. Journal Of Business & Industrial Marketing, vol. 31, no. 4, 2016, pp. 439-449.

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