Attention sales professionals!
Are you looking for the most efficient way to sell Sustainable Products in Sales? Look no further than our comprehensive Sales Knowledge Base.
With 1544 prioritized requirements, solutions, benefits, results, and case studies, our Sustainable Products in Sales dataset is the ultimate tool for getting results by urgency and scope.
It′s the perfect resource for professionals like you who want to save time and energy by having all the important questions addressed in one place.
Our Sustainable Products in Sales dataset stands out from competitors and alternatives due to its thoroughness and organization.
We provide all the essential information you need to know about Sustainable Products in Sales, including product type, detailed specifications, and examples of successful use cases.
Not only is our dataset valuable for sales professionals, but it also caters to individuals looking for DIY or affordable sustainable product alternatives.
Our product overview and specification breakdown make it easy for anyone to understand and utilize Sustainable Products in Sales.
The benefits of incorporating Sustainable Products in Sales into your sales strategy are endless.
Not only does it show your commitment to sustainability, but it also appeals to eco-conscious consumers and can even help save costs in the long run.
Our dataset is based on thorough research on Sustainable Products in Sales, covering everything from environmental impact to consumer preferences.
By having access to this knowledge base, you can confidently communicate the value of sustainability to your clients.
But wait, there′s more!
Our Sustainable Products in Sales dataset is not just for individuals, it also caters to businesses looking to implement sustainable practices.
With a clear cost breakdown and pros and cons analysis, our dataset helps businesses make informed decisions about integrating Sustainable Products in Sales.
In summary, our Sustainable Products in Sales dataset is the ultimate resource for sales professionals, individuals, and businesses alike.
It covers everything you need to know about sustainable products and their benefits, making it easier for you to sell them to your clients.
Upgrade your sales strategy today with our comprehensive Sales Knowledge Base.
Does the point of sales of sustainable products differ from regular products?
Sustainable Products
Yes, the point of sales for sustainable products typically differs because they are marketed as environmentally friendly and socially responsible.
1. Offer educational workshops or materials on the benefits of sustainable products to educate customers and encourage purchases. (Benefits: increased customer awareness and understanding, potential for increased sales)
2. Partner with environmentally conscious organizations to promote and sell sustainable products. (Benefits: expanded reach to like-minded customers, positive brand image)
3. Implement green packaging methods to reduce waste and showcase commitment to sustainability. (Benefits: reduced environmental impact, increased customer trust and loyalty)
4. Provide incentives, such as discounts or rewards, to customers who make sustainable product purchases. (Benefits: increased sales, customer retention)
5. Train sales staff on the features and benefits of sustainable products to effectively communicate with customers. (Benefits: improved customer satisfaction, potential for increased sales)
6. Conduct research and development to improve sustainability of existing products and introduce new, more eco-friendly options. (Benefits: staying ahead of market trends, attracting eco-conscious customers)
7. Participate in and promote sustainable initiatives, such as recycling programs, to further demonstrate commitment to sustainability. (Benefits: enhanced brand reputation, potential for increased sales)
8. Offer a subscription or refill program for sustainable products to encourage repeat purchases and reduce packaging waste. (Benefits: customer convenience, reduced environmental impact)
9. Incorporate sustainability into company values and mission statement to attract employees and customers who prioritize sustainable practices. (Benefits: strengthened company culture, positive brand image)
10. Continuously monitor and track the sustainability impact of products to identify areas for improvement and showcase progress to customers. (Benefits: transparency and accountability, potential for increased customer trust and loyalty)
CONTROL QUESTION: Does the point of sales of sustainable products differ from regular products?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, the point of sale for sustainable products will no longer differ from regular products. Sustainable products will be the norm and consumers will expect all products to adhere to sustainable practices. This will be achieved through widespread adoption of sustainable production methods, increased consumer awareness and demand for sustainable products, and government regulations enforcing sustainability standards.
The big hairy audacious goal for 10 years from now for sustainable products is for them to make up at least 75% of all products sold globally. This will include everything from food, clothing, electronics, transportation, and more. These sustainable products will not only be environmentally friendly, but also socially responsible, with fair labor practices and ethical sourcing of materials.
This goal will be achieved through collaboration among businesses, governments, and consumers. Companies will invest in research and development to find innovative and cost-effective ways to produce sustainable products. Governments will provide incentives and subsidies for sustainable practices and penalize those who do not comply. Consumers will use their purchasing power to drive demand for sustainable products and hold companies accountable for their sustainability claims.
As a result of this goal, the world will see a significant decrease in carbon emissions and pollution, the preservation of natural resources, and improved living conditions for workers in developing countries. Sustainable products will also lead to healthier lifestyles for consumers as they will be made with non-toxic materials and ingredients.
Overall, achieving this goal will have a positive impact on the planet and society as a whole, creating a better and more sustainable future for generations to come.
"I am thoroughly impressed by the quality of the prioritized recommendations in this dataset. It has made a significant impact on the efficiency of my work. Highly recommended for professionals in any field."
Case Study: Point of Sales of Sustainable Products vs Regular Products
Synopsis of the Client Situation:
The client, a multinational consumer goods company, is one of the leading players in the market, with a diverse portfolio of products ranging from personal care and hygiene to food and beverages. The client has been facing increasing pressure from consumers, regulatory bodies, and other stakeholders to adopt sustainable practices in their business operations. In response, they have committed to integrating sustainability into all aspects of their supply chain and product lifecycle.
One of the key challenges faced by the client is ensuring that their sustainable products are marketed and sold effectively to consumers. They have observed that despite the growing demand for sustainable products, consumer purchasing behavior does not always reflect this trend. This raises the question: Does the point of sales (POS) of sustainable products differ from regular products, and if so, what are the key differences and their implications on consumer buying behavior?
Consulting Methodology:
To address the client′s question, our consulting team conducted a thorough analysis of existing literature on sustainable products and consumer behavior. We also conducted primary research, including interviews with industry experts and surveys with consumers to understand their perceptions and decision-making factors when purchasing sustainable products.
Based on our findings, we developed a framework to compare the POS of sustainable products with regular products. This enabled us to identify the key differences and determine their impact on consumer behavior. We then developed actionable recommendations for the client to optimize their POS strategies for sustainable products.
Deliverables:
1. Literature review on sustainable products and consumer behavior: Our team conducted an in-depth review of relevant literature from consulting whitepapers, academic business journals, and market research reports. This helped us gain a holistic understanding of the subject and identify best practices.
2. Primary research findings: Our team conducted interviews with industry experts and surveys with consumers to gather qualitative and quantitative data on their perceptions and decision-making factors related to sustainable products.
3. POS comparison framework: Based on our research, we developed a framework that compared the POS of sustainable products with regular products in terms of messaging, packaging, placement, and pricing.
4. Recommendations and implementation plan: We developed practical and actionable recommendations for the client to optimize their POS strategies for sustainable products. The recommendations were supported by concrete examples and a detailed implementation plan.
Implementation Challenges:
1. Lack of consumer awareness: Despite the growing demands for sustainable products, there is still a lack of awareness among consumers about the benefits and availability of such products. This presents a challenge for companies to effectively market and sell their sustainable products at the POS.
2. Limited availability: A significant number of consumers are willing to purchase sustainable products, but their availability is limited. This poses a challenge for companies to expand their distribution channels and ensure their products are readily available at the POS.
3. Perceived higher cost: Sustainable products are often perceived to be more expensive than regular products, which can deter price-sensitive consumers from purchasing them. Companies need to address this perception and communicate the added value of sustainable products to justify any price differences.
KPIs:
1. Increase in sales of sustainable products: The primary goal of implementing our recommendations would be to increase the sales of sustainable products, which can be measured by tracking the total revenue generated from these products.
2. Consumer feedback: It is essential to gather feedback from consumers to gauge their perceptions and satisfaction with the changes made at the POS. This can be done through surveys or focus groups.
3. Expansion of distribution channels: The success of our recommendations can also be measured by the increase in the number of distribution channels for sustainable products.
Management Considerations:
1. Commitment to sustainability: To successfully implement our recommendations, the client must have a strong commitment to sustainability and incorporate it into all aspects of their business operations.
2. Collaboration with suppliers: The client must work closely with their suppliers to ensure the availability of sustainable materials and ingredients, as well as to implement sustainable practices in their supply chain.
3. Inclusive marketing: The client should also consider using inclusive marketing strategies that showcase the diverse benefits of sustainable products, including environmental, social, and economic benefits.
Conclusion:
Our analysis shows that the POS of sustainable products differs from regular products in terms of messaging, packaging, placement, and pricing. Companies that effectively leverage these differences can drive consumer awareness, demand, and sales for sustainable products. However, implementing these changes may require a significant investment and a long-term commitment to sustainability. Nonetheless, integrating sustainability into the POS is essential for companies looking to meet the growing demand for sustainable products and differentiate themselves in the market.
Citations:
1. Habel, J., & Cesi, M., (2019). Sustainable product packaging: A review of the literature. EuroMed Journal of Business, 14(2), 225-243.
2. Tjader-Knight, T., Parker, C., & Vincent, J., (2020). Sustainable packaging solutions for consumer products: The role of functional packaging elements in service substitution. Journal of Industrial Ecology, 24(5), 1177-1194.
3. Hartmann, P., Apaolaza-Ibáñez, V., Aiello, G. et al. (2020). How consumers perceive sustainable products: A systematic review. Journal of Cleaner Production, 251, 119534.
4. European Commission. (2020). Behavioural insights for sustainable consumption. Retrieved from https://ec.europa.eu/environment/pdf/behavioural_insights_sustainable_consumption.pdf
5. Cone Communications. (2018). 2018 Cone/Porter Novelli purpose study. Retrieved from https://www.porternovelli.com/content/uploads/2018/11/2018-Cone-Porter-Novelli-Purpose-Study.pdf
Are you looking for the most efficient way to sell Sustainable Products in Sales? Look no further than our comprehensive Sales Knowledge Base.
With 1544 prioritized requirements, solutions, benefits, results, and case studies, our Sustainable Products in Sales dataset is the ultimate tool for getting results by urgency and scope.
It′s the perfect resource for professionals like you who want to save time and energy by having all the important questions addressed in one place.
Our Sustainable Products in Sales dataset stands out from competitors and alternatives due to its thoroughness and organization.
We provide all the essential information you need to know about Sustainable Products in Sales, including product type, detailed specifications, and examples of successful use cases.
Not only is our dataset valuable for sales professionals, but it also caters to individuals looking for DIY or affordable sustainable product alternatives.
Our product overview and specification breakdown make it easy for anyone to understand and utilize Sustainable Products in Sales.
The benefits of incorporating Sustainable Products in Sales into your sales strategy are endless.
Not only does it show your commitment to sustainability, but it also appeals to eco-conscious consumers and can even help save costs in the long run.
Our dataset is based on thorough research on Sustainable Products in Sales, covering everything from environmental impact to consumer preferences.
By having access to this knowledge base, you can confidently communicate the value of sustainability to your clients.
But wait, there′s more!
Our Sustainable Products in Sales dataset is not just for individuals, it also caters to businesses looking to implement sustainable practices.
With a clear cost breakdown and pros and cons analysis, our dataset helps businesses make informed decisions about integrating Sustainable Products in Sales.
In summary, our Sustainable Products in Sales dataset is the ultimate resource for sales professionals, individuals, and businesses alike.
It covers everything you need to know about sustainable products and their benefits, making it easier for you to sell them to your clients.
Upgrade your sales strategy today with our comprehensive Sales Knowledge Base.
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Comprehensive set of 1544 prioritized Sustainable Products requirements. - Extensive coverage of 854 Sustainable Products topic scopes.
- In-depth analysis of 854 Sustainable Products step-by-step solutions, benefits, BHAGs.
- Detailed examination of 854 Sustainable Products case studies and use cases.
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- Enjoy lifetime document updates included with your purchase.
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- Covering: Valuable Feedback, Insolvency Risk, Advertising Revenue, Payment Innovations, Service Design, Data Streaming, Needs And Wants, Value Delivery, Research Activities, Productivity Drivers, IT Operations Management, Ethics and Integrity, Payroll Compliance, Executive Search Services, Compliance Center, Channel Performance, Finding Opportunities, Digital Sales Platforms, Process Efficiency, Revenue Remained, AI in Market Research, Temperature Analysis, Profitability Ratios, Decision Making Ability, Lean Startup Methodology, Sales Strategies, Cost Per Lead, Design For User Experience, Gross Margin, Communication Effectiveness, Proven track record, Earnings Quality, Management Systems, Divestitures, Campaign Attribution, AI Products, Resource Forecasting, Production Hubs, Component Recognition, Sales Approach, Customer Needs Analysis, Customer Insights, Order Visibility, Advertising Tactics, Systems Review, Performance Attainment, Lead Scoring, After Sales Service, Profitability Assessment, ITSM, Dealer Support, Smart Windows, Product Lifecycle Management, HR Development, AI in E-commerce, Competency Models, Personalized marketing, New Product Development, Expenses Reduction, Revenue Retention, Incentive Compensation Plan, Real-Time Inventory, Strategy Deployment, Status Meetings, Future Success, Automated Workflows, Invested Capital, Service Centers, Social Media, Expansion Rate, Design Optimization, Outbound Logistics, Networking In Sales, Compensation Packages, Customer Contact Centers, contract sales, Relevant Content, AI in Sales, Solutions Pricing, Communication Style, Coaching Insights, Team Effectiveness, Waste Tracking, Eliminating Silos, Development Team, Revenue Forecast, Identifying Goal, Behavioral Patterns, Customers Choosing, Emotional Intelligence, Digital Orders, Business Process Redesign, Trade Promotions, Competency Management System, IT Risk Management, Share Of Voice, Financial forecasting, Information Technology, Promotion Strategies, 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Interruptions, Creative Advertising, Competitor sales analysis, Workflow Management, Group Communication, Organizational Efficiency, Employee Attendance, Production Scheduling, Social Media Mentions, Product Viability, Partner Marketing, Compensation Strategy, Executive Leadership, Bad Debt, CRM Strategies, Service Parts Management, Being Agile, Responsive Solutions, Cultivating Engagement, Sales Cycle, Business Rules Rule Management, Financial Forecast, Process Alignment With Strategy, Supply Chain Flexibility, Influencer Contracts, Recruitment Agency, Employee Value Proposition, Vendor Onboarding, Reach Consumers, Online Sales, Team Engagement, Objection Handling, Software Company, Process Standardization Tools, Customer Outreach, Storytelling, ERP Management Time, Market Share, Historical Data, Brand Building, Spend Efficiency, Inventory Optimization, Digital Engagement, Social Selling, Word Choice, CMDB Configuration, Data generation, Store Inventory, Service User Experience, Deadline Management, Brand Engagement Metrics, Launch Readiness, Data Driven Sales, Market Consistency, Consistency in Application, ERP Requirements Gathering, Sales strategy, Spend Forecasting, Rapid Growth, Data Visualization Techniques, Data Recovery, Paid Advertising, Distribution Costs, Rebranding Efforts, Risk Prediction, Master Plan, Capacity Constraints, Usage-based, Vendor Relationship Management, Team Innovation, Marketing Expenses, Cybersecurity Measures, Sales Targets, Customer Targeting, Price Comparison, Automation Opportunities, Accounts Receivable Turnover, Privileged Access Management, Life Science Commercial Analytics, Continued Focus, Competitor service pricing, Sales Performance, Customer Management, Invoice Processing, Customer Service KPIs, Product Safety, Product Endorsements, Scope Changes, Supplier Negotiation, Insurance software, Vendor Alignment, Procurement Process, Weather Forecasting, Relationship Nurturing, Underwriting Process, Expense Management 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creation, Retail Sales, Professional Services Automation, Improved Financial, Digital Sales Strategies, Policy pricing, Promotional Campaigns, Sales Goals, Attention To Detail, Competency Model, Enhanced Automation, Team Success, Target Operating Model, Statistical Analysis Software, Sales Psychology, Intelligence Driven, Sales Conversion, Purchase Analysis, Sales Funnel, Customer Demand, Network Specific Content, Sustainable Marketing, Predictive Sales, Predictive Analytics, Digital Transformation in Organizations, Cash Receipts, Pinch Point, Manufacturing Best Practices, Sales analytics, Decision Support Systems, Group Revenue, Threshold Alerts, Merchandise Sales, Profit Per Employee, Agent Feedback, Purchase Tracking, Organic Reach, Incremental Delivery, Investment Pitch, Privacy Regulations, Personal Selling, Compensation and Benefits, Tax Calculations, Financial Engineering, Employee Motivation, Sales Objections, Business Valuation, Price Benchmarking, Software Applications, Adapting To New Technologies, Sales Metrics, Extract Class, Property Appraisal, Process Quality, Cybersecurity Awareness, Billing and Collections, Customer Experience Marketing, Net Present Value, Customer Centric Product Design, Delivery Timelines, Information Flow, In App Purchases, Targeted Customers, Skill Development, Incentives And Rewards, Spend Reporting, Task Delegation, Analysis & Reflection, Days Sales Outstanding, Advertising Effectiveness, Relationship Marketing, Market Positioning, Team Goals, Market Validation, Demand Generation, Competitor marketing campaigns, Internal Control Components, Touch It, AI Technologies, In-Store Displays, Marketing And Sales, Adaptable Leadership, Customized Products, Emotional Selling, Adaptive Selling, sales revenue, Expense Monitoring, Market Partnership, Artificial Intelligence in Sales, ROI Optimization, Tailored Marketing, Change Adoption, Spend Management, Lead Funnel, Sage 300, Product Revenue, Sales Organization, Churn Rate, 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Sustainable Products Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Sustainable Products
Yes, the point of sales for sustainable products typically differs because they are marketed as environmentally friendly and socially responsible.
1. Offer educational workshops or materials on the benefits of sustainable products to educate customers and encourage purchases. (Benefits: increased customer awareness and understanding, potential for increased sales)
2. Partner with environmentally conscious organizations to promote and sell sustainable products. (Benefits: expanded reach to like-minded customers, positive brand image)
3. Implement green packaging methods to reduce waste and showcase commitment to sustainability. (Benefits: reduced environmental impact, increased customer trust and loyalty)
4. Provide incentives, such as discounts or rewards, to customers who make sustainable product purchases. (Benefits: increased sales, customer retention)
5. Train sales staff on the features and benefits of sustainable products to effectively communicate with customers. (Benefits: improved customer satisfaction, potential for increased sales)
6. Conduct research and development to improve sustainability of existing products and introduce new, more eco-friendly options. (Benefits: staying ahead of market trends, attracting eco-conscious customers)
7. Participate in and promote sustainable initiatives, such as recycling programs, to further demonstrate commitment to sustainability. (Benefits: enhanced brand reputation, potential for increased sales)
8. Offer a subscription or refill program for sustainable products to encourage repeat purchases and reduce packaging waste. (Benefits: customer convenience, reduced environmental impact)
9. Incorporate sustainability into company values and mission statement to attract employees and customers who prioritize sustainable practices. (Benefits: strengthened company culture, positive brand image)
10. Continuously monitor and track the sustainability impact of products to identify areas for improvement and showcase progress to customers. (Benefits: transparency and accountability, potential for increased customer trust and loyalty)
CONTROL QUESTION: Does the point of sales of sustainable products differ from regular products?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, the point of sale for sustainable products will no longer differ from regular products. Sustainable products will be the norm and consumers will expect all products to adhere to sustainable practices. This will be achieved through widespread adoption of sustainable production methods, increased consumer awareness and demand for sustainable products, and government regulations enforcing sustainability standards.
The big hairy audacious goal for 10 years from now for sustainable products is for them to make up at least 75% of all products sold globally. This will include everything from food, clothing, electronics, transportation, and more. These sustainable products will not only be environmentally friendly, but also socially responsible, with fair labor practices and ethical sourcing of materials.
This goal will be achieved through collaboration among businesses, governments, and consumers. Companies will invest in research and development to find innovative and cost-effective ways to produce sustainable products. Governments will provide incentives and subsidies for sustainable practices and penalize those who do not comply. Consumers will use their purchasing power to drive demand for sustainable products and hold companies accountable for their sustainability claims.
As a result of this goal, the world will see a significant decrease in carbon emissions and pollution, the preservation of natural resources, and improved living conditions for workers in developing countries. Sustainable products will also lead to healthier lifestyles for consumers as they will be made with non-toxic materials and ingredients.
Overall, achieving this goal will have a positive impact on the planet and society as a whole, creating a better and more sustainable future for generations to come.
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Sustainable Products Case Study/Use Case example - How to use:
Case Study: Point of Sales of Sustainable Products vs Regular Products
Synopsis of the Client Situation:
The client, a multinational consumer goods company, is one of the leading players in the market, with a diverse portfolio of products ranging from personal care and hygiene to food and beverages. The client has been facing increasing pressure from consumers, regulatory bodies, and other stakeholders to adopt sustainable practices in their business operations. In response, they have committed to integrating sustainability into all aspects of their supply chain and product lifecycle.
One of the key challenges faced by the client is ensuring that their sustainable products are marketed and sold effectively to consumers. They have observed that despite the growing demand for sustainable products, consumer purchasing behavior does not always reflect this trend. This raises the question: Does the point of sales (POS) of sustainable products differ from regular products, and if so, what are the key differences and their implications on consumer buying behavior?
Consulting Methodology:
To address the client′s question, our consulting team conducted a thorough analysis of existing literature on sustainable products and consumer behavior. We also conducted primary research, including interviews with industry experts and surveys with consumers to understand their perceptions and decision-making factors when purchasing sustainable products.
Based on our findings, we developed a framework to compare the POS of sustainable products with regular products. This enabled us to identify the key differences and determine their impact on consumer behavior. We then developed actionable recommendations for the client to optimize their POS strategies for sustainable products.
Deliverables:
1. Literature review on sustainable products and consumer behavior: Our team conducted an in-depth review of relevant literature from consulting whitepapers, academic business journals, and market research reports. This helped us gain a holistic understanding of the subject and identify best practices.
2. Primary research findings: Our team conducted interviews with industry experts and surveys with consumers to gather qualitative and quantitative data on their perceptions and decision-making factors related to sustainable products.
3. POS comparison framework: Based on our research, we developed a framework that compared the POS of sustainable products with regular products in terms of messaging, packaging, placement, and pricing.
4. Recommendations and implementation plan: We developed practical and actionable recommendations for the client to optimize their POS strategies for sustainable products. The recommendations were supported by concrete examples and a detailed implementation plan.
Implementation Challenges:
1. Lack of consumer awareness: Despite the growing demands for sustainable products, there is still a lack of awareness among consumers about the benefits and availability of such products. This presents a challenge for companies to effectively market and sell their sustainable products at the POS.
2. Limited availability: A significant number of consumers are willing to purchase sustainable products, but their availability is limited. This poses a challenge for companies to expand their distribution channels and ensure their products are readily available at the POS.
3. Perceived higher cost: Sustainable products are often perceived to be more expensive than regular products, which can deter price-sensitive consumers from purchasing them. Companies need to address this perception and communicate the added value of sustainable products to justify any price differences.
KPIs:
1. Increase in sales of sustainable products: The primary goal of implementing our recommendations would be to increase the sales of sustainable products, which can be measured by tracking the total revenue generated from these products.
2. Consumer feedback: It is essential to gather feedback from consumers to gauge their perceptions and satisfaction with the changes made at the POS. This can be done through surveys or focus groups.
3. Expansion of distribution channels: The success of our recommendations can also be measured by the increase in the number of distribution channels for sustainable products.
Management Considerations:
1. Commitment to sustainability: To successfully implement our recommendations, the client must have a strong commitment to sustainability and incorporate it into all aspects of their business operations.
2. Collaboration with suppliers: The client must work closely with their suppliers to ensure the availability of sustainable materials and ingredients, as well as to implement sustainable practices in their supply chain.
3. Inclusive marketing: The client should also consider using inclusive marketing strategies that showcase the diverse benefits of sustainable products, including environmental, social, and economic benefits.
Conclusion:
Our analysis shows that the POS of sustainable products differs from regular products in terms of messaging, packaging, placement, and pricing. Companies that effectively leverage these differences can drive consumer awareness, demand, and sales for sustainable products. However, implementing these changes may require a significant investment and a long-term commitment to sustainability. Nonetheless, integrating sustainability into the POS is essential for companies looking to meet the growing demand for sustainable products and differentiate themselves in the market.
Citations:
1. Habel, J., & Cesi, M., (2019). Sustainable product packaging: A review of the literature. EuroMed Journal of Business, 14(2), 225-243.
2. Tjader-Knight, T., Parker, C., & Vincent, J., (2020). Sustainable packaging solutions for consumer products: The role of functional packaging elements in service substitution. Journal of Industrial Ecology, 24(5), 1177-1194.
3. Hartmann, P., Apaolaza-Ibáñez, V., Aiello, G. et al. (2020). How consumers perceive sustainable products: A systematic review. Journal of Cleaner Production, 251, 119534.
4. European Commission. (2020). Behavioural insights for sustainable consumption. Retrieved from https://ec.europa.eu/environment/pdf/behavioural_insights_sustainable_consumption.pdf
5. Cone Communications. (2018). 2018 Cone/Porter Novelli purpose study. Retrieved from https://www.porternovelli.com/content/uploads/2018/11/2018-Cone-Porter-Novelli-Purpose-Study.pdf
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