Video Marketing and Business Idea Viability Modeling Kit (Publication Date: 2024/03)

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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:



  • Do you - or your staff - want to shoot, edit and upload your own short videos for your organizations website, social media marketing or just for your own interest?
  • Do you need to send a large audio, video, or design file for your marketing department?
  • Are your videos authentic, pithy, powerful and most importantly - to the point?


  • Key Features:


    • Comprehensive set of 1536 prioritized Video Marketing requirements.
    • Extensive coverage of 100 Video Marketing topic scopes.
    • In-depth analysis of 100 Video Marketing step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 100 Video Marketing case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Corporate Social Responsibility, Beta Testing, Joint Ventures, Currency Exchange, Content Marketing, Licensing Opportunities, Legal Compliance, Competitor Research, Marketing Strategy, Financial Management, Inventory Management, Third Party Logistics, Distribution Channels, Referral Program, Merger And Acquisition, Operational Efficiency, Intellectual Property, Return Policy, Sourcing Strategies, Packaging Design, Supply Chain Management, Workforce Diversity, Performance Evaluation, Ethical Practices, Financial Ratios, Financial Reporting, Employee Incentives, Procurement Strategy, Product Development, Negotiation Techniques, Profitability Assessment, Investment Strategy, Customer Loyalty Program, Break Even Analysis, Target Market, Email Marketing, Online Presence, Unique Selling Proposition, Customer Service Strategy, Team Building, Customer Segmentation, Licensing Agreements, Global Marketing, Risk Analysis, Supplier Diversity, Growth Potential, Strategic Alliances, Cash Flow Management, Budget Planning, Business Valuation, Exporting Strategy, Launch Plan, Employee Retention, Market Research, SWOT Analysis, Sales Projections, Environmental Sustainability, Trade Agreements, Customer Relationship Management, Video Marketing, Startup Capital, Community Involvement, , Prototype Redesign, Government Contracts, Market Trends, Social Media Marketing, Market Entry Plan, Product Differentiation, Capital Structure, Quality Control, Consumer Behavior, Peer To Peer Lending, Mobile App Development, Debt Management, Angel Investors, Human Resource Management, Search Engine Optimization, Exit Strategy, Succession Planning, Contract Management, Market Analysis, Brand Positioning, Logistics Planning, Product Testing, Risk Management, Leadership Development, Legal Considerations, Influencer Marketing, Financial Projection, Minimum Viable Product, Customer Feedback, Cultural Sensitivity, Training Programs, Demand Forecasting, Corporate Culture, Sales Forecasting, Cost Analysis, International Expansion, Pricing Strategy




    Video Marketing Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):


    Video Marketing


    Video marketing involves creating and sharing short videos for promotional purposes, whether it be for a company′s website or social media platforms. This can be done by individuals within the organization or by hiring external professionals.


    1. Hire professional video production company: Ensures high-quality videos that effectively communicate the business idea to potential investors and customers.
    2. Invest in video editing software or hire a freelance editor: Allows for customization and cost-effective editing of videos.
    3. Train staff on video production: Decreases dependency on external resources and empowers staff with new skills.
    4. Utilize user-generated content: Showcases customer testimonials and personal experiences with the business, building trust and credibility.
    5. Use social media live streaming: Provides real-time updates and engages with followers, creating a more personal connection.

    CONTROL QUESTION: Do you - or the staff - want to shoot, edit and upload the own short videos for the organizations website, social media marketing or just for the own interest?


    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    In 10 years, our organization will have a team of trained and skilled members who can create high-quality, engaging and professional videos for all our marketing and promotional needs. These videos will be produced and edited entirely in-house, with the latest technology and equipment, showcasing our products and services in unique and creative ways.

    The team will consist of individuals from various departments, each bringing their own expertise and creativity to the table. They will be constantly learning and improving their skills, staying ahead of industry trends and techniques.

    Our videos will be widely known and shared, becoming a major source of traffic and recognition for our company. We will have a strong presence on all major video platforms, with a large following of loyal viewers.

    Not only will our videos be for external promotion, but also for internal communication and training purposes. Our employees will be able to access and utilize our video library, making it easier for them to understand and share important information.

    Overall, our goal is to establish ourselves as leaders in video marketing, using this powerful tool to showcase our brand, products, and services in the digital world. Our team will continue to push the boundaries and raise the bar for video marketing, setting a new standard for the industry.

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    Video Marketing Case Study/Use Case example - How to use:


    Client situation:
    The client is a non-profit organization that focuses on providing educational support, resources and networking opportunities for children from low-income families. As part of their outreach efforts, the organization relies heavily on promoting their activities, programs and success stories through their website and social media channels. However, the client has limited resources and budget to hire a professional video production team for their marketing efforts.

    Consulting methodology:
    After conducting a thorough analysis of the client′s current marketing strategies and budget constraints, our consulting firm proposed the implementation of a video marketing strategy that would involve the client′s staff in shooting, editing and uploading short videos for their website and social media platforms. This approach would not only save the client money but also allow them to have more control over their marketing content and messaging.

    Deliverables:
    1. Training sessions: Our consulting firm provided training sessions to the client′s staff on basic video production techniques, equipment handling, and editing software.
    2. Content development: We worked closely with the client to develop a content strategy that aligns with their goals and target audience.
    3. Equipment recommendations: Based on the client′s budget and needs, we recommended affordable video equipment for their staff to use for shooting and editing.
    4. Best practice guidelines: We created a set of guidelines for the client′s staff to follow for creating engaging and impactful videos.
    5. Ongoing support: Our consulting firm made ourselves available for ongoing support and guidance to the client′s staff throughout the implementation process.

    Implementation challenges:
    One of the major challenges during the implementation process was convincing the client′s staff, who were not familiar with video production, to take on this responsibility. They were hesitant as they feared not having the necessary skills and expertise for creating high-quality videos. To overcome this, our consulting firm provided comprehensive training and support, and also emphasized the potential impact and benefits of incorporating videos into their marketing strategy.

    KPIs:
    1. Increase in website engagement: The number of views, shares, and comments on the organization′s website will serve as a key performance indicator for the success of the video marketing strategy.
    2. Social media metrics: Monitoring the number of likes, shares, and engagement on social media platforms will help measure the effectiveness of the videos in reaching and engaging with the target audience.
    3. Increase in donations/support: As a non-profit organization, the client′s ultimate goal is to increase donations and support. Tracking the number of donations and support received after the implementation of the video marketing strategy will show its impact on the organization′s overall success.

    Management considerations:
    1. Budget allocation: The client will need to allocate a budget for the purchase of equipment and potentially hiring a part-time video editor.
    2. Time commitment: The staff involved in creating videos will need to dedicate time for training, shooting, and editing, which may affect their other responsibilities.
    3. Quality control: The videos must uphold the organization′s brand image and messaging. Therefore, it is crucial to have proper quality control measures in place.
    4. Ongoing training and support: As technology and trends in video marketing constantly evolve, it is important to provide ongoing training and support to ensure the staff′s skills and knowledge are up to date.

    Citations:
    1. According to a study by Animoto, 93% of businesses landed a new customer because of a video on social media. (Source: https://animoto.com/blog/business/why-video-is-the-main-course-in-your-social-media-strategy/)
    2. A whitepaper by Wistia found that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Source:https://wistia.com/learn/marketing/positioning-your-business-with-video)
    3. According to HubSpot, 85% of businesses use video as a marketing tool. (Source: https://www.hubspot.com/marketing-statistics)
    4. An article from Forbes highlights the benefits of incorporating user-generated content, such as videos created by staff, into marketing strategies. (Source: https://www.forbes.com/sites/salesforce/2017/06/14/the-benefits-of-using-user-generated-content-in-your-marketing-strategy/?sh=1decd0c829a3)

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