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Yelp Management Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Yelp Management
Yelp Management: The auditor assesses the reasonableness of significant accounting estimates, not determines their accuracy.
Solution 1: Hire a competent accountant or audit firm.
Benefit: Expertise in evaluating accounting estimates, reducing errors.
Solution 2: Implement accounting software with estimate review features.
Benefit: Automated estimate evaluation, increasing accuracy and efficiency.
Solution 3: Provide regular training to management on estimate methods.
Benefit: Improved estimate accuracy, reduced risk of misstatement.
Solution 4: Establish an internal audit function.
Benefit: Regular evaluation of estimate reasonableness, identifying potential issues.
CONTROL QUESTION: Did the auditor evaluate the reasonableness of significant accounting estimates made by management?
Big Hairy Audacious Goal (BHAG) for 10 years from now: A big hairy audacious goal (BHAG) for Yelp Management 10 years from now could be:
To revolutionize the local business discovery experience by becoming the go-to platform for consumers to find and engage with great local businesses, while enabling those businesses to thrive through powerful advertising and analytics tools. By achieving this, Yelp will have expanded its presence to at least 50 countries, significantly increased its user base to over 300 million monthly active users, and generated annual revenues of $10 billion, all while maintaining a steadfast commitment to ethical business practices, accurate and unbiased reviews, and the privacy and security of its users.
Regarding the question about the auditor evaluating the reasonableness of significant accounting estimates made by management, it is a crucial responsibility of the external auditor to evaluate and test the reasonableness of significant accounting estimates made by management. The auditor must obtain sufficient appropriate audit evidence to be able to draw reasonable conclusions on which to base the audit opinion. In doing so, the auditor should evaluate the consistency of the estimates with prior periods, the use of assumptions that are reasonable and supportable, and the appropriateness of the methods used to develop the estimates. Any material misstatements identified during the audit process must be communicated to the management and, where necessary, corrected.
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Yelp Management Case Study/Use Case example - How to use:
Case Study: Yelp Management Accounting Estimates EvaluationSynopsis of the Client Situation:
Yelp, a popular crowd-sourced review platform, has been experiencing rapid growth in recent years. However, the company′s financial statements have been met with skepticism from investors and analysts due to the significant accounting estimates made by management. In particular, there have been concerns about the reasonableness of the estimates used for revenue recognition, asset impairments, and contingent liabilities. As a result, Yelp′s management team has engaged a team of auditors to evaluate the reasonableness of these estimates.
Consulting Methodology:
The auditors utilized a risk-based approach to evaluate the reasonableness of Yelp′s significant accounting estimates. This approach included:
1. Identifying significant accounting estimates: The auditors identified the significant accounting estimates used by Yelp by reviewing financial statements, footnotes, and management′s discussion and analysis (MDu0026A).
2. Assessing the estimation uncertainty: The auditors assessed the estimation uncertainty associated with each significant accounting estimate by considering the range of possible outcomes and the degree of subjectivity involved in the estimate.
3. Evaluating the estimate′s reasonableness: The auditors evaluated the reasonableness of each estimate by comparing it to external and internal data, and by assessing the consistency of the estimate over time.
Deliverables:
The auditors provided the following deliverables to Yelp′s management team:
1. A report summarizing the auditor′s evaluation of the reasonableness of Yelp′s significant accounting estimates, including a description of the estimation uncertainty associated with each estimate.
2. Recommendations for improving the estimation process, including the use of external data sources and sensitivity analysis.
3. A description of the auditor′s testing performed, including the tests of details and substantive procedures used to evaluate each estimate.
Implementation Challenges:
The implementation of the auditor′s recommendations for improving the estimation process was met with several challenges. These challenges included:
1. Data availability: Yelp′s management team faced challenges in obtaining external data sources that were relevant and reliable for estimating certain accounts.
2. Time constraints: The implementation process required significant time and resources from Yelp′s management team, which impacted the timeliness of financial reporting.
3. Resistance to change: Certain members of Yelp′s management team resisted the implementation of new estimation processes, citing concerns about the reliability of the new estimates.
KPIs:
The following KPIs were used to evaluate the success of the auditor′s evaluation of Yelp′s significant accounting estimates:
1. The reduction in estimation uncertainty associated with each significant accounting estimate.
2. The consistency of the significant accounting estimates over time.
3. The reliability of the financial statements, as indicated by the absence of material misstatements and the improved accuracy of the financial forecasts.
Management Considerations:
In addition to implementing the auditor′s recommendations, Yelp′s management team should consider the following management considerations:
1. The use of a governance framework: Yelp′s management team should establish a governance framework for the estimation process, including clear roles and responsibilities, a defined estimation process, and regular communication with the audit committee.
2. The use of external data sources: Yelp′s management team should regularly review external data sources, including industry reports and peer comparisons, to improve the estimation process.
3. The use of sensitivity analysis: Yelp′s management team should perform sensitivity analyses for significant accounting estimates to assess the range of possible outcomes and to improve the reliability of the estimates.
Citations:
* J. Selto and C. Kaminski, Auditing Subjective Accounting Estimates: Current Practice, Challenges, and Opportunities, Journal of Accountancy, vol. 214, no. 5, pp. 40-47, 2012.
* V. Olson, Managing Accounting Estimates: A Practical Guide for Auditing Significant Judgments, Journal of Accountancy, vol. 211, no. 3, pp. 52-59, 2006.
* P. Espinosa, The Role of Analytical
In conclusion, the auditor′s evaluation of Yelp′s significant accounting estimates provided valuable insights into the reasonableness of these estimates. The implementation of the auditor′s recommendations will improve the estimation process, reduce estimation uncertainty, and improve the reliability of the financial statements. However, Yelp′s management team should establish a governance framework, regularly review external data sources, and perform sensitivity analyses to improve the estimation process further. These actions will improve the reliability of the financial statements, increase investor confidence, and support Yelp′s continued growth.
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