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The Art of Service



About Us

The Art of Service - THE Business Process Architect since 2000

The skill itself of defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role… In EVERY company, organization and department.

Unless you’re talking a one-time, single-use project within a business, there should be a process. And whether that process is managed and implemented by humans, AI, or a combination, it needs to be designed by someone with a complex enough perspective to ask the right questions.

Being capable of asking the right questions and step back and say, “What are we really trying to accomplish here? And is there a different way to look at it?”

With The Art of Service's Business Process Architect Research, Toolkits, Education and Certifications we empower the people who can do that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, secretary, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

So, what’s the core skill of a Business Process Architect ?

In short, a business process architect by any title defines, designs, creates, and manages the initial implementation of any business process. They then hand off the process to a process manager for ongoing operations and maintenance.

This series of steps represents the core work of a business process architect:

  • First they ask, “Does it repeat?” If it is something in a business that repeats, it needs a process.
  • If it needs a process, they then define what success looks like. They create a clear finish line for what the first successful application of the process looks like. If the process is to create widgets, the finish line would be the manufacturing of the first widget. Or, for processes that produce high volumes, the first 100, 1,000, or 10,000 widgets.
  • Then they brainstorm, or lead a brainstorming session. The idea is to get everything on the table that might have an impact on a successful outcome, positive or negative. This is done without judgment. The idea here is to capture as much thinking as possible, to decide what to do with it later.
  • They then filter the output of the brainstorming to determine what actually needs to be part of the process, either as action steps within the process, or reference material for decision making. Here judgment must be applied for what is useful, and what is noise.
  • Next, they determine the action steps necessary for the completion of the process, and the order in which they must be executed. Along with these action steps, they look at any supporting materials that are needed for completing the action steps and making any decisions that must happen. They define everything they can see in advance.
  • Then, they test the process, and measure the results. Where does the process run smoothly? Where does it hit roadblocks or snags that could be made smoother?
  • Then, they optimize based on feedback from the initial tests.
  • Finally, they hand off the process — either to technology, or to a process manager who executes the process as needed.

The Art of Service provides the research, toolkits, and education to do this thinking in any business, or for any client, to create incredible value. Our research, toolkits and process certification training helps create leveraged assets that accomplish business goals and overcome business obstacles at scale. Depending on where applied within business, its goal is to generate more sales, more profits (through efficiencies), or both.


The Art of Service, we're THE Business Process Architect and go-to for Business Process Architects since 2000.