Chief Marketing Officer Toolkit

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Save time, empower your teams and effectively upgrade your processes with access to this practical Chief Marketing Officer Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Chief Marketing Officer related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Chief Marketing Officer specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Chief Marketing Officer Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 990 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Chief Marketing Officer improvements can be made.

Examples; 10 of the 990 standard requirements:

  1. How should companies approach marketing/IT unification and collaboration what organizational mandates, structures and support would aid in functional unification?

  2. Are you effectively harnessing the power of the data and arming sales leadership, marketing leadership, and channel sales team to make better decisions and win?

  3. What is required to successfully ensure the consistent delivery of the customer experience strategy outlined by the chief marketing officer and marketing team?

  4. Is there an Operational Excellence culture in place at the CMO where commitment to quality and continuous improvement is embedded in your organization?

  5. How do you increase the efficiency of your sales and marketing organizations to provide greater value to your customer and maximize revenue growth?

  6. Does the tool focus on Boards, strategic planning, business planning, Chief Executive Officer role, employees, marketing, finances or evaluations?

  7. Does your marketing department provide business improvement value propositions for sales professionals to utilize in demand creation activities?

  8. How effective is the integration of marketing activities and Use of marketing information market research into the innovation process?

  9. Is the position currently filled, if so, will the incumbent be available for consideration about your organization from perspective?

  10. How do marketer capabilities and relationships need to change as disruptive technologies transform the marketing value chain?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Chief Marketing Officer book in PDF containing 990 requirements, which criteria correspond to the criteria in...

Your Chief Marketing Officer self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Chief Marketing Officer Self-Assessment and Scorecard you will develop a clear picture of which Chief Marketing Officer areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Chief Marketing Officer Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Chief Marketing Officer projects with the 62 implementation resources:

  • 62 step-by-step Chief Marketing Officer Project Management Form Templates covering over 1500 Chief Marketing Officer project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Probability and Impact Assessment: Are there any Chief Marketing Officer projects similar to this one in existence?

  2. Procurement Audit: Is there an approval policy in which the final cost of an order exceeds the amount originally estimated on the requisition or purchase order?

  3. Roles and Responsibilities: Are governance roles and responsibilities documented?

  4. Quality Audit: Are all employees including salespersons made aware that they must report all complaints received from any source for inclusion in the complaint handling system?

  5. Procurement Audit: Is the foreseen budget compared with similar Chief Marketing Officer projects or procurements yet realised (historical standards)?

  6. Project Performance Report: To what degree are sub-teams possible or necessary?

  7. Risk Management Plan: Risk probability and impact: how will the probabilities and impacts of risk items be assessed?

  8. Schedule Management Plan: What is the difference between % Complete and % work?

  9. Initiating Process Group: Does the Chief Marketing Officer project team have enough people to execute the Chief Marketing Officer project plan?

  10. Risk Management Plan: Is the necessary data being captured and is it complete and accurate?

 
Step-by-step and complete Chief Marketing Officer Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Chief Marketing Officer project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Chief Marketing Officer project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Chief Marketing Officer project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Chief Marketing Officer project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Chief Marketing Officer project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Chief Marketing Officer project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Chief Marketing Officer project with this in-depth Chief Marketing Officer Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Chief Marketing Officer projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Chief Marketing Officer and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Chief Marketing Officer investments work better.

This Chief Marketing Officer All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.