Chief Marketing Officer Toolkit

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Save time, empower your teams and effectively upgrade your processes with access to this practical Chief Marketing Officer Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Chief Marketing Officer related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Chief Marketing Officer specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Chief Marketing Officer Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 996 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Chief Marketing Officer improvements can be made.

Examples; 10 of the 996 standard requirements:

  1. Can the strategy used to communicate with potential users just be extended into the new market, does it have to be adapted or does a completely new marketing strategy have to be designed?

  2. How should procurement be involved in talent development and management in high-visibility categories as marketing and legal, which have historically been managed by the business?

  3. How do you increase customer loyalty, maximize the relationship with your customers, and compete against the myriad of marketing messages targeting your clientele?

  4. Are you effectively harnessing the power of the data and arming sales leadership, marketing leadership, and channel sales team to make better decisions and win?

  5. How do you help your clients engage with customers and experiment and innovate with location-based marketing enabled by digital and mobile technologies?

  6. Are the ripple effects of customer incentive programs sufficient to offset limitations on the range of marketing strategies employed by the utilities?

  7. Where do social media monitoring and analytics fit within your organization especially in relation to the marketing and marketing insights functions?

  8. Which types of digital marketing skill sets are most critical in enabling your organizations marketing function to meet overall organization demands?

  9. What can be learned from the similar cases in terms of market success, production and marketing strategies, budget and critical success factors?

  10. How do you get the sales team to maintain scores -- feeding back data and info about a lead to marketing after that hand-off has been made?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Chief Marketing Officer book in PDF containing 996 requirements, which criteria correspond to the criteria in...

Your Chief Marketing Officer self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Chief Marketing Officer Self-Assessment and Scorecard you will develop a clear picture of which Chief Marketing Officer areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Chief Marketing Officer Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Chief Marketing Officer projects with the 62 implementation resources:

  • 62 step-by-step Chief Marketing Officer Project Management Form Templates covering over 1500 Chief Marketing Officer project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Scope Management Plan: What are the acceptance criteria (process and criteria to be met for key stakeholder acceptance) and who is authorized to sign off?

  2. Quality Audit: Is there a written procedure for receiving materials?

  3. Project Performance Report: To what degree are the members clear on what they are individually responsible for and what they are jointly responsible for?

  4. Change Request: What are the basic mechanics of the Change Advisory Board (CAB)?

  5. Procurement Audit: Is trend analysis performed on expenditures made by key employees and by vendor?

  6. Risk Audit: Are end-users enthusiastically committed to the Chief Marketing Officer project and the system/product to be built?

  7. Activity Duration Estimates: (Cpi), and schedule performance index (spi) for the Chief Marketing Officer project?

  8. Initiating Process Group: When are the deliverables to be generated in each phase?

  9. Change Request: Does the schedule include Chief Marketing Officer project management time and change request analysis time?

  10. Schedule Management Plan: How relevant is this attribute to this Chief Marketing Officer project or audit?

 
Step-by-step and complete Chief Marketing Officer Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Chief Marketing Officer project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Chief Marketing Officer project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Chief Marketing Officer project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Chief Marketing Officer project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Chief Marketing Officer project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Chief Marketing Officer project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Chief Marketing Officer project with this in-depth Chief Marketing Officer Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Chief Marketing Officer projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Chief Marketing Officer and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Chief Marketing Officer investments work better.

This Chief Marketing Officer All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.