Brand Valuation Toolkit

Save time, empower your teams and effectively upgrade your processes with access to this practical Brand Valuation Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Brand Valuation related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Brand Valuation specific requirements:

STEP 1: Get your bearings

Start with...


• The latest quick edition of the Brand Valuation Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.


Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…


• Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation


Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 991 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Brand Valuation improvements can be made.

Examples; 10 of the 991 standard requirements:


1. Does an increase in the attack surface or the aggregation of assets, including intangible assets as information, lead to the system being easier to attack and a more attractive target?
   
   

2. How do you prioritize and promote self service capabilities to customers in order to gain the confidence in solutions that could be trusted to solve the needs quickly and completely?
   
   

3. How will goodwill be separated from other intangibles in a reliable way if intangible assets are valued each reporting period using a hypothetical business combination methodology?
   
   

4. What brand tracking methods exist for tying marketing actions to changes in real time key perceptions about brands and to changes in granular sales or other business outcomes?
   
   

5. Are people affected by the change at all levels actively participating in defining what the change is, how it will be implemented, and how its success will be measured?
   
   

6. How could organizations and the partners use performance measures, financial data and project evaluations to provide a better evidence base for spending on prevention?
   
   

7. What are the key factors in your view when it comes to maintaining a focus on the long term while also meeting expectations around short term financial performance?
   
   

8. Do the people who must contribute to successful implementation, transition and long term absorption of the change have adequate time to take on this extra work?
   
   

9. Did the weakness of the overall correlation between profitability and longevity conceal any truth in the specific claims about the benefits of loyal customers?
   
   

10. Do the board members have any input on the scope and objective of a potential project or projects on the accounting for and disclosure of intangible assets?
    
    


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:


• The workbook is the latest in-depth complete edition of the Brand Valuation book in PDF containing 991 requirements, which criteria correspond to the criteria in...


Your Brand Valuation self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:


• The Self-Assessment Excel Dashboard; with the Brand Valuation Self-Assessment and Scorecard you will develop a clear picture of which Brand Valuation areas need attention, which requirements you should focus on and who will be responsible for them:
  
  


• Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix

• Gives you a professional Dashboard to guide and perform a thorough Brand Valuation Self-Assessment

• Is secure: Ensures offline data protection of your Self-Assessment results

• Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:



STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Brand Valuation projects with the 62 implementation resources:


• 62 step-by-step Brand Valuation Project Management Form Templates covering over 1500 Brand Valuation project requirements and success criteria:


Examples; 10 of the check box criteria:


1. Procurement Audit: Is there a legal authority for the procurement Brand Valuation project?
   
   

2. Stakeholder Analysis Matrix: How are you predicting what future (work)loads will be?
   
   

3. Responsibility Assignment Matrix: How do you manage remotely to staff in other Divisions?
   
   

4. Schedule Management Plan: Is the ims development and management approach described?
   
   

5. Quality Management Plan: Were the right locations/samples tested for the right parameters?
   
   

6. Stakeholder Management Plan: Are internal Brand Valuation project status meetings held at reasonable intervals?
   
   

7. Schedule Management Plan: Are meeting objectives identified for each meeting?
   
   

8. Risk Register: What risks might negatively or positively affect achieving the Brand Valuation project objectives?
   
   

9. Schedule Management Plan: Do Brand Valuation project teams & team members report on status / activities / progress?
   
   

10. Procurement Audit: Are purchasing actions processed on a timely basis?


 
Step-by-step and complete Brand Valuation Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


• 1.1 Brand Valuation project Charter

• 1.2 Stakeholder Register

• 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:


• 2.1 Brand Valuation project Management Plan

• 2.2 Scope Management Plan

• 2.3 Requirements Management Plan

• 2.4 Requirements Documentation

• 2.5 Requirements Traceability Matrix

• 2.6 Brand Valuation project Scope Statement

• 2.7 Assumption and Constraint Log

• 2.8 Work Breakdown Structure

• 2.9 WBS Dictionary

• 2.10 Schedule Management Plan

• 2.11 Activity List

• 2.12 Activity Attributes

• 2.13 Milestone List

• 2.14 Network Diagram

• 2.15 Activity Resource Requirements

• 2.16 Resource Breakdown Structure

• 2.17 Activity Duration Estimates

• 2.18 Duration Estimating Worksheet

• 2.19 Brand Valuation project Schedule

• 2.20 Cost Management Plan

• 2.21 Activity Cost Estimates

• 2.22 Cost Estimating Worksheet

• 2.23 Cost Baseline

• 2.24 Quality Management Plan

• 2.25 Quality Metrics

• 2.26 Process Improvement Plan

• 2.27 Responsibility Assignment Matrix

• 2.28 Roles and Responsibilities

• 2.29 Human Resource Management Plan

• 2.30 Communications Management Plan

• 2.31 Risk Management Plan

• 2.32 Risk Register

• 2.33 Probability and Impact Assessment

• 2.34 Probability and Impact Matrix

• 2.35 Risk Data Sheet

• 2.36 Procurement Management Plan

• 2.37 Source Selection Criteria

• 2.38 Stakeholder Management Plan

• 2.39 Change Management Plan


3.0 Executing Process Group:


• 3.1 Team Member Status Report

• 3.2 Change Request

• 3.3 Change Log

• 3.4 Decision Log

• 3.5 Quality Audit

• 3.6 Team Directory

• 3.7 Team Operating Agreement

• 3.8 Team Performance Assessment

• 3.9 Team Member Performance Assessment

• 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:


• 4.1 Brand Valuation project Performance Report

• 4.2 Variance Analysis

• 4.3 Earned Value Status

• 4.4 Risk Audit

• 4.5 Contractor Status Report

• 4.6 Formal Acceptance


5.0 Closing Process Group:


• 5.1 Procurement Audit

• 5.2 Contract Close-Out

• 5.3 Brand Valuation project or Phase Close-Out

• 5.4 Lessons Learned


Results

With this Three Step process you will have all the tools you need for any Brand Valuation project with this in-depth Brand Valuation Toolkit.

In using the Toolkit you will be better able to:


• Diagnose Brand Valuation projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

• Implement evidence-based best practice strategies aligned with overall goals

• Integrate recent advances in Brand Valuation and put process design strategies into practice according to best practice guidelines


Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Brand Valuation investments work better.

This Brand Valuation All-Inclusive Toolkit enables You to be that person.

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.