Look inside the guide:
Make sure the customer experience and operations department (CXO) advanced analytics team is focused on the creation of customer value through the use of data science and deep analytics to influence and lead major initiatives across CXO business units and partners, drive strategy creation and support existing customer planning and forecasting in partnership with finance, pricing, it and various business units.
Benefits
- Maximize the lifetime value of the customers you want.
- Predict and evaluate the overall lifetime value of a customer.
- Determine what is distinctive about different groups.
- Balance short-term results with long-term customer lifetime value.
- Build the organization you need to deliver results.
- Mitigate against downward migration of spending/optimise customer lifetime value.
- Use the indicators to identify and segment your customers.
- Measure and evaluate customers.
- Increase a customers lifetime value.
- Get the machine to create better models.
Summary
The Art of Service has identified and prioritized Customer Lifetime Value critical capabilities and use cases to assess and use. Leaders can select those results that best align with their business needs before implementing a solution.
The Art of Service's Critical Capabilities evaluates and prioritizes hundreds of results to help with the outcome selection process.
This Critical Capabilities guide will enable leaders to shortlist hundreds of appropriate results fast, because they are uniquely ready-to-use prioritized, starting with the 'Must Have' category; the most urgent and critical priorities.
This Guide will help you plan and manage your Customer Lifetime Value roadmap.
Table Of Contents
About The Art of Service
Customer Lifetime Value Critical Capabilities, Meaningful Metrics And Their Prioritization
Background
Prioritization Of Requirements
The Prioritization Categories Are:
- Must Have
- Should Have
- Ought to Have
- Might Have
- Could Have
Use In New Product/Service/Process Development
Benefits
The Critical Customer Lifetime Value Capabilities And Their Priorities:
- Priority - Must Have #
- Priority - Should Have #
- Priority - Ought to Have #
- Priority - Might Have #
- Priority - Could Have #
Index
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