Digital Content Toolkit

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Standardize Digital Content: Issue Management and troubleshooting through second level responder to the monitoring alerts.

More Uses of the Digital Content Toolkit:

  • Identify Continuous Improvement initiatives and opportunities to unlock new possibilities through adoption of new technologies, automation, and digitalization.

  • Create comprehensive, organization wide visibility for the strategy, people, processes, technology and measurement that contribute to improved Digital Content Lifecycle Management and Digital Content consumption.

  • Collaborate closely with the Brand Strategy and Integrated Marketing Team to ensure all Digital Content meets marketing and brand standards.

  • Ensure that brand Content Strategy is properly implemented while maintaining brand voice and tone throughout all deliverables.

  • Manage work with multiple teams to create content that is optimized for the channel daily and nightly during games.

  • Make sure that your team develops Content Strategy for projects, translating customer needs and related research into Content Strategy that informs requirements and drive deliverables from the beginning of a project.

  • Lead Digital Content: test and provide insights on which Digital Content is effective in efforts to continuously improve marketing strategies.

  • Work internally with teams and brands on Digital Asset Management and procurement, streamline Internal Processes for asset/comp collection and hand off and help develop the trend fragrance category by scouting new brands.

  • Secure that your project identifies, develop, and implements options for improving the performance of the plan/projects.

  • Compile weekend read for your organization, plus read and lead project considerations.

  • Develop customer focused Digital Content solutions that support brand objectives and user goals, maximizing engagement and usability while incorporating Best Practices for search engine optimization and analytics.

  • Ensure the maintenance of brand integrity in Digital Content design and apply effective marketing techniques and organization brand standards in communication campaigns.

  • Confirm your enterprise complies; directs day to day operations of Digital Content Management programs to ensure ongoing, efficient, and trustworthy ingest and processing of digital collection content.

  • Establish Digital Content: work seamlessly with website, multimedia, and graphics teams to optimize Digital Content across platforms.

  • Manage work with staff to develop solutions for transfer, processing, and managing a wide variety of Digital Content from varied acquisitions sources.

  • Control Digital Content: act as a hybrid content producer and Digital Content strategist to develop cohesive storytelling content that connects and attracts your audience.

  • Establish and maintain project production schedules to ensure a smooth end to end Development Plan.

  • Maintain awareness of industry Best Practices, platforms, and technology available for Digital Content Management, strategy, and governance.

  • Be accountable for providing your employees with easy access to high quality ON Demand Digital Content, complemented by a limited number of strategic blended programs developed internally.

  • Be certain that your planning complies; focus on optimizing the channel, constantly monitoring video content, video thumbnail and title performance and understanding adjustments that need to be made to improve metrics.

  • Ensure you designate; understand Social Media metrics; able to interpret the results and take action to increase effectiveness of Social Media campaigns.

  • Collaborate with other Digital, Product and Technology leaders to develop technology tools to support Digital Content Management and distribution for the enterprise content governance program.

  • Arrange that your operation provides support and administration on development of Digital Content on web and make suggestions to technical decisions for assigned programs.

  • Be a key partner with Marketing to support advertising, Digital Content creation and creative input.

  • Make sure that your organization serves as an expert in your organization, development, and implementation of multiple complex projects involving the Lifecycle Management of Digital Content.

  • Arrange that your corporation produces high quality, high performing content, while evolving skill sets and content types to keep pace with the digital evolution.

  • Standardize Digital Content: liaison and Single Point of Contact between the markets and fulfillment providers for all digital fulfillment inquiries and issues.

  • Arrange that your team selects Digital Content style based on the desired stakeholder reaction and modifies it to be channel appropriate.

  • Confirm your group complies; sets up organization for success by keeping Cross Functional Team members informed of all client needs and feedback to create flawless project execution.

  • Be accountable for managing databases, spreadsheets, and contact lists in support of Marketing Cloud and Content Marketing efforts.

  • Ensure successful adoption and Scale Up of digital programs.

  • Direct Digital Content: implement the next generations of your website and other organization content publishing and admin tools.

  • Contribute to the central Strategic Direction and program objectives and communicating expectations.


Save time, empower your teams and effectively upgrade your processes with access to this practical Digital Content Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Digital Content related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Digital Content specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Digital Content Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Digital Content improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Do you need different information or graphics?

  2. What do you need to start doing?

  3. How do you know if you are successful?

  4. Do Digital Content benefits exceed costs?

  5. Do you effectively measure and reward individual and team performance?

  6. How do you go about comparing Digital Content approaches/solutions?

  7. Is there an action plan in case of emergencies?

  8. Scope of sensitive information?

  9. Where can you break convention?

  10. What are your key Digital Content organizational Performance Measures, including key short and longer-term financial measures?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Digital Content book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Digital Content self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Digital Content Self-Assessment and Scorecard you will develop a clear picture of which Digital Content areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Digital Content Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Digital Content projects with the 62 implementation resources:

  • 62 step-by-step Digital Content Project Management Form Templates covering over 1500 Digital Content project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Digital Content project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Digital Content Project Team have enough people to execute the Digital Content Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Digital Content Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Digital Content Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Digital Content project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Digital Content project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Digital Content project with this in-depth Digital Content Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Digital Content projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Digital Content and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Content investments work better.

This Digital Content All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.