Digital Marketing Toolkit: best-practice templates, step-by-step work plans and maturity diagnostics

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Save time, empower your teams and effectively upgrade your processes with access to this practical Digital Marketing Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Digital Marketing related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Digital Marketing specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Digital Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 808 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing improvements can be made.

Examples; 10 of the 808 standard requirements:

  1. Soft goals, such as reach, views and demographics, are nice and pretty easy to obtain, but is there a closer correlation between engaging with your brand and ultimately buying products?

  2. If you are using marketing automation, how does this help to enhance the digital marketing actions and what processes are automated?

  3. What are the similarities and differences between social media managers digital marketing managers and community managers?

  4. What information needs to be added to the privacy policy of a website that uses heat maps for web analytics?

  5. What do you plan to be the digital marketers key channel in the future for; mobile or online or both; and why?

  6. Traditional and digital marketing together; how are they used cooperatively in terms of mobile app promotion?

  7. Which method and key performance indicators do you use to monitor, analyze, and optimize your organization?

  8. Should your digital marketing or social media professionals include a qr code on their business card?

  9. Will salesforces marketing cloud be a threat to marketing saas companies like hubspot and marketo?

  10. What are the key performance indicators to objectively assess the quality of digital actions?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Digital Marketing book in PDF containing 808 requirements, which criteria correspond to the criteria in...

Your Digital Marketing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Digital Marketing Self-Assessment and Scorecard you will develop a clear picture of which Digital Marketing areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Digital Marketing Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Digital Marketing projects with the 62 implementation resources:

  • 62 step-by-step Digital Marketing Project Management Form Templates covering over 6000 Digital Marketing project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Quality Management Plan: How does your organization recruit, hire, and retain new employees?

  2. Scope Management Plan: Which statement about customer expectations is not true?

  3. Cost Management Plan: Schedule preparation Ð How will the schedules be prepared during each phase of the Digital Marketing project?

  4. Stakeholder Management Plan: In your opinion, do certain Digital Marketing project resources hold a higher importance than other resources?

  5. Procurement Audit: Are purchasing actions processed on a timely basis?

  6. Requirements Documentation: If applicable; are there issues linked with the fact that this is an offshore Digital Marketing project?

  7. Schedule Management Plan: Is there anything planned that doesn t need to be here?

  8. Project Management Plan: Do the proposed changes from the Digital Marketing project include any significant risks to safety?

  9. Requirements Management Plan: Are actual resources expenditures versus planned expenditures acceptable?

  10. Project Portfolio management: Annually (or more frequently) prioritise the overall Digital Marketing project portfolio?

 
Step-by-step and complete Digital Marketing Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Digital Marketing project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Digital Marketing project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Digital Marketing project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Digital Marketing project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Digital Marketing project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Digital Marketing project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Digital Marketing project with this in-depth Digital Marketing Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Digital Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Digital Marketing and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Marketing investments work better.

This Digital Marketing All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

46 Reviews Hide Reviews Show Reviews

  • 5
    Thank you. We will be offering your self assessment as a subject for our master students from autumn onwards.

    Posted by Christine R. on 3rd Jul 2018

    Christine R. University Officer

  • 5
    Thank you so much... Hope to visit Australia someday. Smart IT people... 5 star review.

    Posted by ELLEN C. on 2nd Jul 2018

    ELLEN C. Enterprise Innovation: Business & Information Technology Strategist

  • 5
    I will use everything extensively to prepare for an audit scheduled in Dec and Jan for an important automotive customer.

    Posted by Bruno C. on 5th Jun 2018

    Bruno C. ICT Director

  • 5
    MARIETTA W. Senior Consultant

    Posted by MARIETTA W. on 4th Jun 2018

    Standard Requirements is a straightforward guide. It is a tool to help develop a detailed vision of all areas impacted by an implementation, and a useful tool for scoring readiness and implementation quality.

  • 5
    ctmfile.com

    Posted by ctmfile.com on 2nd Jun 2018

    This is a structured, in-depth review and how to work out how develop the controls and processes that will begin to solve the problem. Knowing what questions to ask is the starting point. The level of questions and analysis required will surprise, but this level of details is essential.

  • 5
    BRENDAN M. Principle Consultant

    Posted by BRENDAN M. on 5th May 2018

    Every high achiever has probably been criticized as a 'control freak' at some point. However, given the numerous daily distractions entrepreneurs encounter, if you want to do 'deep work' with broad-ranging impact, you have to control your time to make each day a masterpiece. Check Out The Art of Service's Self Assessments.

  • 5
    The Self Assessment is deemed qualified, accurate and comprehensive as a Guidance that Incorporates the NIST Cybersecurity Framework.

    Posted by U.S. DEPARTMENT OF COMMERCE, NATIONAL INSTITUTE OF STANDARDS AND TECHNOLOGY (NIST) on 5th May 2018

    U.S. DEPARTMENT OF COMMERCE, NATIONAL INSTITUTE OF STANDARDS AND TECHNOLOGY (NIST)

  • 5
    Congrats! Very cool!

    Posted by Caryn B. on 5th May 2018

    Caryn B. Vice President Production

  • 5
    Super helpful.. Love how the full assessment helps me take full control of this project!

    Posted by Brett O. on 4th May 2018

    BRETT O. Strategist