Marketing Management Toolkit

$395.00
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Support the day to day execution of marketing activities and campaigns across multiple channels and across multiple organizations via the enterprise Marketing Management system.

More Uses of the Marketing Management Toolkit:

  • Support Marketing Management in orchestrating the definition of functional requirements, ensuring product cost and project schedules meet market needs.

  • Develop: Product Management, support, partners, customers, etc.

  • Drive: general brand/Marketing Management.

  • Control: team in an Agile environment.

  • Steer: Email Marketing Management.

  • Ensure you classify; lead with expertise in marketing metrics, Marketing Research, Marketing Analytics, marketing models, Marketing Management, and related domains.

  • Ensure you know on how to create performance applications which can handle Big Data and user loads.

  • Evaluate: work closely with the Product Marketing Management function to provide feedback on strengths, weaknesses, opportunities, and threats.

  • Develop effective test strategies and Test Plans, based on Risk Assessments, to make sure your software products meet the business and functional requirements.

  • Ensure you control; and other key aspects of strategic Channel Marketing Management.

  • Be accountable for Marketing Management training entry level.

  • Support the preparation of contracts in conjunction with Commercial Integration, Sales And Marketing Management.

  • Drive and enable the Scrum team to deliver more frequently and faster higher quality products.

  • Pilot: Product Marketing Management.

  • Evaluate: on going Marketing Management.

  • Formulate: c# APIs and rest services.

  • Formulate: so the complete test set can be executed daily as you target to release daily to your customers.

  • Support program and Marketing Management through the oversight of engineering development of customer specific products and system applications.

  • Control: content Marketing Management.

 

Save time,, empower your teams and effectively upgrade your processes with access to this practical Marketing Management Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Marketing Management related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Marketing Management specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Marketing Management Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Marketing Management improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. What is a worst-case scenario for losses?

  2. How is implementation research currently incorporated into each of your goals?

  3. When should a process be art not science?

  4. Are procedures documented for managing Marketing Management risks?

  5. Do your leaders quickly bounce back from setbacks?

  6. How do you keep records, of what?

  7. How will you measure the results?

  8. What is your decision requirements diagram?

  9. Are problem definition and motivation clearly presented?

  10. What are the concrete Marketing Management results?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Marketing Management book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Marketing Management self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Marketing Management Self-Assessment and Scorecard you will develop a clear picture of which Marketing Management areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Marketing Management Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Management projects with the 62 implementation resources:

  • 62 step-by-step Marketing Management Project Management Form Templates covering over 1500 Marketing Management project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Marketing Management project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Marketing Management project team have enough people to execute the Marketing Management project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Marketing Management project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

 
Step-by-step and complete Marketing Management Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


2.0 Planning Process Group:

  • 2.1 Marketing Management Project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Marketing Management project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Marketing Management project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Marketing Management project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Marketing Management project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Marketing Management project with this in-depth Marketing Management Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Marketing Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Marketing Management and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Management investments work better.

This Marketing Management All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.