Media Buying Toolkit

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Control Media Buying: continually evaluate and review own progress against goals and make specific changes in the system or own work methods to improve performance.

More Uses of the Media Buying Toolkit:

  • Ensure you consider; broad range of marketing knowledge, from insights to Brand Management, Media Buying to channel strategy.

  • Govern Media Buying: learn the fundamentals of programmatic Digital Media Buying operations and supporting technology.

  • Drive Media Buying: learn the fundamentals of programmatic Digital Media Buying operations and supporting technology.

  • Ensure you listen; broad range of marketing knowledge, from insights to Brand Management, Media Buying to channel strategy.

  • Engage in various online communities and social platforms, fostering relationships and actively driving engagement with current and future clients.

  • Warrant that your organization has a finger on the pulse of what is happening culturally and understands Social Media marketing.

  • Guide Media Buying: Web Development and media designer.

  • Integrated communications supports the Marketing Communications team by developing multi channel integrated communications strategies and tactics beyond traditional media channels to support broader integrated campaigns.

  • Employ Social Media tools and technology to scale your Social Content channels.

  • Analyze Digital Media logs, code, phones, hard drive, memory dumps, etc.

  • Guide Media Buying: research, Business Development, Strategic Planning, Data Analysis, Social Media development, among others.

  • Develop Social Media campaigns to connect with Business Owners and professionals alike.

  • Maintain all aspects of your Social Media venues and work closely with development to add new features and services to enhance all of your Social Media and web venues.

  • Govern Media Buying: media a modern approach to paid search, media planning and buying that always delivers.

  • Assure your organization accomplishes daily cleanup of work area at designated times.

  • Make sure that your group delivers synchronous and asynchronous learning events using varied media in virtual and department environments.

  • Synthesize organization strategy, Market Trends, platform trends, media budgets, and capabilities to establish campaign goals.

  • Arrange that your business complies; communications and Media Relations management.

  • Develop Media Buying: note that depend on where you are located.

  • Secure that your corporation creates Social Media posts for varying brands and social network on a tight timeline.

  • Be accountable for participating and creating original content for all Social Media platforms; managing online personality presence.

  • Drive Media Buying: model out long term impacts of media investment in terms of revenue, profitability, and other financial metrics.

  • Manage work with Digital strategy and media strategy teams to effectively measure tactics in multichannel ecosystem and understand how all the pieces work together.

  • Orchestrate Media Buying: partner with the Graphic Design specialization and Digital Media specialization to develop and execute planned, real time, paid and organic content.

  • Support for Professional Development and Continuous Learning.

  • Be accountable for planning and executing proactive strategy for investigations while utilizing and analyzing electronic media to identify potential risk trends.

  • Standardize Media Buying: monitor Social Media conversation to create monthly reports that show growth, and engagement levels.

  • Systematize Media Buying: conduct Market Research to determine the best channels for your clients activities and budgets.

  • Standardize Media Buying: deeply interested in Social Media and the evolving Digital Media landscape.

  • Guide Media Buying: film, Graphic Design, visual media or other field approved by Human Resources.

  • Be accountable for leading you to the next level in buying and selling rental services, to use services and provide Customer Service with the help of digitalization.

  • Partner with each functional area to overlay threat and vulnerability data with system knowledge to identify where Compensating Controls or deep system knowledge can be applied to lower (or raise) the effective risk ratings.


Save time, empower your teams and effectively upgrade your processes with access to this practical Media Buying Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Media Buying related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Media Buying specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Media Buying Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Media Buying improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. What are the Media Buying tasks and definitions?

  2. Think about the people you identified for your Media Buying project and the project responsibilities you would assign to them, what kind of training do you think they would need to perform these responsibilities effectively?

  3. How do you verify and validate the Media Buying data?

  4. How will Media Buying decisions be made and monitored?

  5. Will new equipment/products be required to facilitate Media Buying delivery, for example is new software needed?

  6. Is supporting Media Buying documentation required?

  7. Will Media Buying deliverables need to be tested and, if so, by whom?

  8. What are the current costs of the Media Buying process?

  9. How can you become more high-tech but still be high touch?

  10. Is the need for Organizational Change recognized?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Media Buying book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Media Buying self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Media Buying Self-Assessment and Scorecard you will develop a clear picture of which Media Buying areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Media Buying Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Media Buying projects with the 62 implementation resources:

  • 62 step-by-step Media Buying Project Management Form Templates covering over 1500 Media Buying project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Media Buying project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Media Buying Project Team have enough people to execute the Media Buying project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Media Buying project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Media Buying Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

  • 2.1 Media Buying Project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Media Buying project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Media Buying project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Media Buying project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Media Buying project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Media Buying project with this in-depth Media Buying Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Media Buying projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Media Buying and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Media Buying investments work better.

This Media Buying All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.