Product Marketing Toolkit

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Collaborate closely with Product Management, engineering development, DevOps and cloud operation, system engineering, Professional Services, and Product Marketing to manage end to end program execution to develop, deliver, and sustain innovative Cloud Services products.

More Uses of the Product Marketing Toolkit:

  • Devise: work closely and collaborate with sales leadership, Product Marketing, demand generation, Revenue Operations, enablement, Human Resources and recruiting teams as key partners in hitting team goals.

  • Ensure you increase; lead strategic initiatives with a customer centric, data informed approach in partnership with Product Marketing, Design, Data Science, Engineering and Research.

  • Collaborate cross functionally with Product Marketing, technical Program Management, engineering, Data Analytics, and other cross functional teams to establish product/tooling/infrastructure vision, build consensus on priorities, and drive sound execution.

  • Ensure you liaise; build out a repeatable process for partnership and feedback loops with Product Marketing and Revenue Marketing to evolve the way you sell, service, and support your customers.

  • Devise: partner with internal teams as Product Marketing, logistics, engineering, accounting, supply and demand, to ensure successful launch of new products.

  • Ensure you enable; lead Program Planning by developing timelines, dependency mapping and resourcing across Product Marketing, growth marketing, design, creative production, Product Management, Customer Support, sales, analytics and engineering.

  • Manage the entire Product Development life cycle writing User Stories for the engineering team, testing new products and features, managing beta programs, contributing to Product Marketing materials, and supporting existing products.

  • Help create compelling demonstrations, content for Product Marketing materials and Proof of Concept customer engagements for successful customer journey transformation to the cloud.

  • Collaborate with engineering and Product Marketing across organization to identify demands and prioritize challenge needs, influence thinking, drive innovation.

  • Translate product features into customer benefits and work with Product Marketing to develop messaging and positioning for your sales organization and other internal and external stakeholders.

  • Be accountable for collaborating across teams and working closely with sales management and Product Marketing to align on strategies and account opportunities.

  • Identify: partner with Product Marketing, content marketing, brand marketing, and marketing operations to create cohesive campaigns, messaging and customer journeys.

  • Pilot: partner with product, Professional Services, Sales Operations, Product Marketing, market insights, clinical programs to build Business Cases.

  • Create and drive initiatives to enable fast proliferation of VMware products and solutions, craft long term Product Marketing plans, and assess industry business developments and marketing trends.

  • Help manage a content repository of sales assets in conjunction with Product Marketing to ensure a centralized repository of materials that meets the needs of the sales organization.

  • Ensure you overhaul; lead the execution of marketing campaigns from start to finish, partnering with sales, Product Marketing, content marketing, brand, and other Key Stakeholders.

  • Collaborate with Product Marketing to effectively introduce your product, coordinate advertising, lead trade show is and other key activities during the life cycle of the product.

  • Initiate: plan, direct, and coordinate Product Marketing policies and programs, as determining the demand for vmware products and services and identifying potential customers.

  • Develop and execute Digital strategy for new product launches in partnership with the Product Marketing And Sales teams to drive new customer acquisition and growth goals.

  • Lead the Continuous Improvement of MuleSoft products by making technical contributions and by providing feedback from the field to Product Marketing and Engineering.

  • Set attainable goals, clear direction, and lead day to day priorities, workflow, and quality for the design, content marketing, demand generation, and Product Marketing efforts.

  • Collaborate with Product Marketing, technical account managers, Sales Operations and business leaders to develop relevant content, tools and resources to aid skill development and on the job learning application.

  • Devise: through consultation with the Product Marketing managers, be accountable to a program mix to determine marketing tactics across a variety of channels (for existing customers only).

  • Lead the Continuous Improvement of MuleSoft products by making technical contributions and by providing feedback from the field to Product Marketing and Engineering.

  • Develop: partner with the Product Marketing team and deliver actionable and current competitive updates to the sales and technical sales organizations.

  • Collaborate with content marketing and Product Marketing teams to develop bespoke content assets and tailored messaging to specifically address the accounts pain points.

  • Manage work with expert optical engineers, peer developers, testers, and Product Marketing in an Agile environment to create innovative optical software solutions to tackle cutting edge problems.

  • Represent the work of the team with key partners in Product Marketing, curation, comms, Public Policy, policy and legal to ensure you clearly communicate to end users and align with key organization objectives around health, privacy and security.

  • Manage work with Product Marketing/management to structure and format content so that it aligns with sales messaging, learning design, and the consumption needs of field sales organization.

  • Ensure you devise; lead the Product Marketing team and drive the strategy, development and execution of your story telling, go to market and Product Marketing campaigns for Fast products.


Save time, empower your teams and effectively upgrade your processes with access to this practical Product Marketing Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Product Marketing related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Product Marketing specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Product Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Product Marketing improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Will it solve real problems?

  2. To what extent does each concerned units management team recognize Product Marketing as an effective investment?

  3. If you had to leave your organization for a year and the only communication you could have with employees/colleagues was a single paragraph, what would you write?

  4. What are your operating costs?

  5. What should you measure to verify efficiency gains?

  6. What is out of scope?

  7. Marketing budgets are tighter, consumers are more skeptical, and Social Media has changed forever the way you talk about Product Marketing, how do you gain traction?

  8. Are the Product Marketing requirements complete?

  9. Which issues are too important to ignore?

  10. Have you made assumptions about the shape of the future, particularly its impact on your customers and competitors?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Product Marketing book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Product Marketing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Product Marketing Self-Assessment and Scorecard you will develop a clear picture of which Product Marketing areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Product Marketing Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Product Marketing projects with the 62 implementation resources:

  • 62 step-by-step Product Marketing Project Management Form Templates covering over 1500 Product Marketing project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Product Marketing project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Product Marketing project team have enough people to execute the Product Marketing project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Product Marketing project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Product Marketing Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

  • 2.1 Product Marketing Project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Product Marketing project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Product Marketing project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Product Marketing project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Product Marketing project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Product Marketing project with this in-depth Product Marketing Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Product Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Product Marketing and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Product Marketing investments work better.

This Product Marketing All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.