Save time, empower your teams and effectively upgrade your processes with access to this practical Attribution Modelling Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Attribution Modelling related project.
Download the Toolkit and in Three Steps you will be guided from idea to implementation results.
The Toolkit contains the following practical and powerful enablers with new and updated Attribution Modelling specific requirements:
STEP 1: Get your bearings
Start with...
- The latest quick edition of the Attribution Modelling Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.
Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
Then find your goals...
STEP 2: Set concrete goals, tasks, dates and numbers you can track
Featuring 998 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Attribution Modelling improvements can be made.
Examples; 10 of the 998 standard requirements:
- How can multi touch attribution modeling be used to assess the ROI outcomes of past marketing strategy implementations to make better future marketing strategy decisions?
- Which attribution model, among simplistic and rule based models, offers the best method to evaluate channel contribution and the best fit for the focal organization?
- Can a shared and extensible data model be developed to support the differing needs and demands for a range of material types and organization types?
- What is the ideal approach to integrating marketing mix and attribution with causal levers and experimentation, including field experimentation?
- What are the biggest challenges you face when leveraging attribution to track and measure campaigns, channels, and the customer purchase path?
- What are your specific objectives for marketing investment and how will you connect your investments to incremental revenue and profit?
- Do your clients typically carry out any type of marketing attribution modelling to measure the effectiveness of marketing?
- Does facebook deserve credit for the sale even though you had already visited the advertiser before facebook got involved?
- What are good scalable methods for marketing mix attribution and contribution of marketing channels to observed outcomes?
- Do you need segmentation, predictive models, revenue attribution, personalized message selection, or campaign management?
Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:
- The workbook is the latest in-depth complete edition of the Attribution Modelling book in PDF containing 998 requirements, which criteria correspond to the criteria in...
Your Attribution Modelling self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:
- The Self-Assessment Excel Dashboard; with the Attribution Modelling Self-Assessment and Scorecard you will develop a clear picture of which Attribution Modelling areas need attention, which requirements you should focus on and who will be responsible for them:
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Attribution Modelling Self-Assessment
- Is secure: Ensures offline data protection of your Self-Assessment results
- Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:
STEP 3: Implement, Track, follow up and revise strategy
The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Attribution Modelling projects with the 62 implementation resources:
- 62 step-by-step Attribution Modelling Project Management Form Templates covering over 1500 Attribution Modelling project requirements and success criteria:
Examples; 10 of the check box criteria:
- Schedule Management Plan: Are post milestone Attribution Modelling project reviews (PMPR) conducted with your organization at least once a year?
- Activity Duration Estimates: Calculate the expected duration for an activity that has a most likely time of 5, a pessimistic time of 13, and a optimiztic time of 3?
- Probability and Impact Matrix: Is the number of people on the Attribution Modelling project team adequate to do the job?
- Activity Duration Estimates: How can others help Attribution Modelling project managers understand your organizational context for Attribution Modelling projects?
- Team Performance Assessment: To what degree does the teams purpose contain themes that are particularly meaningful and memorable?
- Activity Duration Estimates: What type of activity sequencing method is required for corresponding activities?
- Cost Management Plan: Contracting method â what contracting method is to be used for the contracts?
- Team Operating Agreement: What are some potential sources of conflict among team members?
- Source Selection Criteria: In order of importance, which evaluation criteria are the most critical to the determination of your overall rating?
- Lessons Learned: How well prepared were you to receive Attribution Modelling project deliverables?
Step-by-step and complete Attribution Modelling Project Management Forms and Templates including check box criteria and templates.
1.0 Initiating Process Group:
- 1.1 Attribution Modelling project Charter
- 1.2 Stakeholder Register
- 1.3 Stakeholder Analysis Matrix
2.0 Planning Process Group:
- 2.1 Attribution Modelling project Management Plan
- 2.2 Scope Management Plan
- 2.3 Requirements Management Plan
- 2.4 Requirements Documentation
- 2.5 Requirements Traceability Matrix
- 2.6 Attribution Modelling project Scope Statement
- 2.7 Assumption and Constraint Log
- 2.8 Work Breakdown Structure
- 2.9 WBS Dictionary
- 2.10 Schedule Management Plan
- 2.11 Activity List
- 2.12 Activity Attributes
- 2.13 Milestone List
- 2.14 Network Diagram
- 2.15 Activity Resource Requirements
- 2.16 Resource Breakdown Structure
- 2.17 Activity Duration Estimates
- 2.18 Duration Estimating Worksheet
- 2.19 Attribution Modelling project Schedule
- 2.20 Cost Management Plan
- 2.21 Activity Cost Estimates
- 2.22 Cost Estimating Worksheet
- 2.23 Cost Baseline
- 2.24 Quality Management Plan
- 2.25 Quality Metrics
- 2.26 Process Improvement Plan
- 2.27 Responsibility Assignment Matrix
- 2.28 Roles and Responsibilities
- 2.29 Human Resource Management Plan
- 2.30 Communications Management Plan
- 2.31 Risk Management Plan
- 2.32 Risk Register
- 2.33 Probability and Impact Assessment
- 2.34 Probability and Impact Matrix
- 2.35 Risk Data Sheet
- 2.36 Procurement Management Plan
- 2.37 Source Selection Criteria
- 2.38 Stakeholder Management Plan
- 2.39 Change Management Plan
3.0 Executing Process Group:
- 3.1 Team Member Status Report
- 3.2 Change Request
- 3.3 Change Log
- 3.4 Decision Log
- 3.5 Quality Audit
- 3.6 Team Directory
- 3.7 Team Operating Agreement
- 3.8 Team Performance Assessment
- 3.9 Team Member Performance Assessment
- 3.10 Issue Log
4.0 Monitoring and Controlling Process Group:
- 4.1 Attribution Modelling project Performance Report
- 4.2 Variance Analysis
- 4.3 Earned Value Status
- 4.4 Risk Audit
- 4.5 Contractor Status Report
- 4.6 Formal Acceptance
5.0 Closing Process Group:
- 5.1 Procurement Audit
- 5.2 Contract Close-Out
- 5.3 Attribution Modelling project or Phase Close-Out
- 5.4 Lessons Learned
Results
With this Three Step process you will have all the tools you need for any Attribution Modelling project with this in-depth Attribution Modelling Toolkit.
In using the Toolkit you will be better able to:
- Diagnose Attribution Modelling projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Attribution Modelling and put process design strategies into practice according to best practice guidelines
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Attribution Modelling investments work better.
This Attribution Modelling All-Inclusive Toolkit enables You to be that person.
Includes lifetime updates
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
