Brand Awareness Toolkit

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Develop and implement a strategic and cohesive Marketing Plan to increase corporate Brand Awareness with continuing analysis of competitors and determine new ways to promote your organizations products, services and offerings to a wide audience.

More Uses of the Brand Awareness Toolkit:

  • Orchestrate: proactively driving activities in a manner that increases Brand Awareness, product presence and Revenue Generation for all organization products.

  • Ensure you direct; lead Social Media Content Strategy to increase web traffic and organization Brand Awareness across multiple channels.

  • Supervise: conduct Market Analysis to identify appropriate Brand Awareness outlets based on Organization Strategy.

  • Develop: own marketing to drive demand for your organizations products and services through Brand Awareness, conversion to qualified leads and helping loyal customers refer others.

  • Create and execute monthly/quarterly Marketing Plans, determining how to most effectively leverage the budget, team, and resources for maximized Brand Awareness and membership generation.

  • Methodize: implement the digital Marketing Strategy pre, during and post events, focusing on Brand Awareness and Lead Generation goals.

  • Use the news agenda to jump on key Brand Awareness opportunities with and creative press releases.

  • Organize: substantially grow the relationship with key Strategic Partners that help with Brand Awareness and credibility.

  • Develop and lead a variety of Digital Marketing initiatives to increase Brand Awareness and achieve new Business Growth expectations.

  • Develop innovative product Marketing Strategies and plans that drive Brand Awareness and Product Adoption.

  • Collaborate with internal and external professionals to coordinate Brand Awareness and Marketing Efforts.

  • Develop Relationships with Strategic Partners and collaborate on marketing and Brand Awareness.

  • Arrange that your enterprise builds Brand Awareness and preference through partner related activities in a competitive environment.

  • Organize, plan, and execute events (virtual and physical) to optimize Brand Awareness and Lead Generation.

  • Interpret defined strategy from Marketing Management to create, execute and manage targeted marketing and inbound Marketing Campaigns focused on building Brand Awareness, driving credibility and generating leads for clients.

  • Standardize: monitor all relevant metrics related to Brand Awareness, Brand Equity, and consumer perceptions.

  • Enhance key accounts Brand Awareness and strategy through successful consumer impact and Direct Marketing.

  • Identify and develop business content for deployment, to enhance Brand Awareness with stakeholders and clients.

  • Make sure that your organization supports Marketing Efforts in existing and new industries, builds Brand Awareness and supports targeted sales campaigns with innovative media creation and effective interaction with all available Sales And Marketing channels.

  • Cultivate content Marketing Strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers, and building Brand Awareness.

  • Head: design and sell multi touch / Omni Channel campaigns to vendors that drive Brand Awareness, sales and product conversions.

  • Manage to increase Brand Awareness and differentiation, resulting in increased customer leads and higher conversion rates.

  • Use earned and non Traditional Media to extend Brand Awareness and exposure of marketing and corporate initiatives.

  • Arrange that your organization complies; plans and executes Marketing Programs to drive Brand Awareness, engagement, consideration, purchase and loyalty.

  • Organize: partner with internal and external creative and brand resources to conceptualize, develop and execute high level Brand Awareness and partnership campaigns.

  • Govern: partner with franchise owners to develop local Marketing Plans that build sales and Brand Awareness in respective market.

  • Create greater Brand Awareness through persuasive content that is differentiated from competitors.

  • Use consumer analytics to determine the best way to engage users, increase Customer Loyalty, and measure Brand Awareness.

  • Execute on the Content Marketing strategy supporting the marketing and Sales Funnel, Brand Awareness, growing website traffic and Lead Generation.

  • Be an ongoing contributor to the development and execution of marketing initiatives to drive traffic, increase sales and Brand Awareness.


Save time, empower your teams and effectively upgrade your processes with access to this practical Brand Awareness Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Brand Awareness related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Brand Awareness specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Brand Awareness Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Brand Awareness improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. What will be the consequences to the stakeholder (financial, reputation etc) if Brand Awareness does not go ahead or fails to deliver the objectives?

  2. Is there a Brand Awareness Communication Plan covering who needs to get what information when?

  3. Do you recognize Brand Awareness achievements?

  4. How do you create buy-in?

  5. How is Knowledge Sharing about Risk Management improved?

  6. In what way can you redefine the criteria of choice clients have in your category in your favor?

  7. What is your cost benefit analysis?

  8. How do mission and objectives affect the Brand Awareness processes of your organization?

  9. Who is going to spread your message?

  10. Is the solution cost-effective?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Brand Awareness book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Brand Awareness self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Brand Awareness Self-Assessment and Scorecard you will develop a clear picture of which Brand Awareness areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Brand Awareness Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Brand Awareness projects with the 62 implementation resources:

  • 62 step-by-step Brand Awareness Project Management Form Templates covering over 1500 Brand Awareness project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Brand Awareness project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Brand Awareness Project Team have enough people to execute the Brand Awareness Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Brand Awareness Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Brand Awareness Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Brand Awareness project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Brand Awareness project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Brand Awareness project with this in-depth Brand Awareness Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Brand Awareness projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Brand Awareness and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Brand Awareness investments work better.

This Brand Awareness All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.