Brand Experience Toolkit

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Downloadable Resources, Instant Access

Save time, empower your teams and effectively upgrade your processes with access to this practical Brand Experience Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Brand Experience related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Brand Experience specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Brand Experience Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Brand Experience improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Do heavy users and more brand loyal customers tend to use multiple channels, or does the use of multiple channels increase customer experiences and result in higher volume and profitability?

  2. What is the employer Brand, who has the skill set and knowledge to develop it, how can it be brought alive across multiple touch points and how does it join up with culture?

  3. Has your enterprise monetized potential impacts to shareholder valuation as a result of a supply chain-related incident that could damage your organization/Brand reputation?

  4. How are breakthroughs in AI and machine learning facilitating the brand interactions, customer experiences and content needed to retain the consumer in the journey loop?

  5. How would your opinion of a brand be affected by that brand proactively reaching out to you to assist in your purchase decision of a product/service within social media?

  6. How do you look beyond stand-alone, one-time brand experiences to create the kind of ongoing, deep engagement that customers will want to seek out and maintain on own?

  7. Will people expect that brands will be part of the experience or, conversely, be very wary of brands, since the mobile is an intimate piece of technology?

  8. How do you plan to build an enterprise approach for intelligent automation that can deliver compelling brand experiences throughout the customer journey?

  9. How does a skilled workforce, from administrators and engineers to web developers, affect your sales by producing a better experience for customers?

  10. How would your opinion of a brand be affected by that brand proactively reaching out to you regarding a product/service concern within social media?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Brand Experience book in PDF containing 999 requirements, which criteria correspond to the criteria in...

Your Brand Experience self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Brand Experience Self-Assessment and Scorecard you will develop a clear picture of which Brand Experience areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Brand Experience Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Brand Experience projects with the 62 implementation resources:

  • 62 step-by-step Brand Experience Project Management Form Templates covering over 1500 Brand Experience project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Scope Management Plan: Are the proposed Brand Experience project purposes different than the previously authorized Brand Experience project?

  2. Executing Process Group: On which process should team members spend the most time?

  3. Quality Management Plan: What key performance indicators does your organization use to measure, manage, and improve key processes?

  4. Scope Management Plan: Describe the process for accepting the Brand Experience project deliverables. Will the Brand Experience project deliverables become accepted in writing?

  5. WBS Dictionary: Are records maintained to show how management reserves are used?

  6. Risk Audit: Is all expenditure authorised through an identified process?

  7. Communications Management Plan: Is the stakeholder role recognized by your organization?

  8. Change Management Plan: Who is the audience for change management activities?

  9. Change Management Plan: Has this been negotiated with the customer and sponsor?

  10. Variance Analysis: Are there knowledgeable Brand Experience projections of future performance?

 
Step-by-step and complete Brand Experience Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Brand Experience project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Brand Experience project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Brand Experience project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Brand Experience project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Brand Experience project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Brand Experience project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Brand Experience project with this in-depth Brand Experience Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Brand Experience projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Brand Experience and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Brand Experience investments work better.

This Brand Experience All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.