Brand Management Toolkit

Downloadable Resources, Instant Access

Be accountable for developing compelling, insight based product concepts and partnering with research partners to identify the most reliable way to gain consumer feedback and validation.

More Uses of the Brand Management Toolkit:

  • Confirm your venture interacts with key Internal Stakeholders to ensure strategies and tactics are linked to achievement of Critical Business objectives.

  • Provide peer coaching, feedback, and guidance, and lead all mandatory training and Skills Development for the role.

  • Control: track and analyze market performance of segment by monitoring sales, distribution, market share, and retail consumption.

  • Control: in partnership with internal program customers, leads the development of recommended annual Marketing Plan, development of Success Metrics and budget.

  • Maintain Quality Control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent with your website.

  • Ensure you raise; lead the growth of your current beverage portfolio, identifying consumer opportunities and initiating Product Development.

  • Ensure your strategy identifies key issues and opportunities through your organization review and builds Marketing Plans and communications objectives to drive profitable Sales Growth across channels.

  • Be accountable for developing and executing plans to increase consumer wallet share, product consumption, improve profit on existing spend and identify/exploit key categories.

  • Develop good working relationships with other employees is essential to accomplish goals and objectives of your organization.

  • Ensure you unite; recommend and conduct qualitative and Quantitative Research to enable better Decision Making around product and marketing.

  • Manage work with the Field Marketing Team to ensure strategies and tactical plans are executed for all relevant local markets.

  • Be accountable for advertising strategy/creative brief development, commercial evaluation, copy clearance, commercial production and testing.

  • Strategize with the executive Leadership Team ways to drive impact via unified messaging across your Distribution Centers/ associates (current and potential), our.

  • Arrange that your project executes new means for stimulating creativity, insight collection and Idea Generation leading to actionable insights and product concepts.

  • Manage work with the Business Analysis and Finance team to measure and analyze sales impact, wholesaler execution and the profitability/ROI of marketing expenditures.

  • Manage and nurture organization partners relationships to create and execute breakthrough Marketing Plans that win in the marketplace.

  • Collaborate with finance, Supply Chain and Project Management to ensure new products deliver on growth, revenue and profitability goals.

  • Ensure you have proven Communication Skills with supervisors, employees, and customers and are able to effectively manage a variety of situations on a day to day basis.

  • Steer: design and execute marketing experiment framework (paid and owned), analyze results, and implement scalable campaigns.

  • Establish: in collaboration with Brand Management, gather Product Vision and storytelling information needed to create visual directives.

  • Manage to determine why certain products are trending up or down and develop strategies to quickly spot and fix low margin and low growth products.

  • Be certain that your strategy leads enhancements in Project Management tool to create efficiencies for all Team Members, inclusive of project briefing.

  • Make sure that your project complies; partners with Brand Management channel leads and organization partners in the developments of assets, tools, and support materials on an ongoing basis.

  • Initiate: research and investigate new or improved business and management practices for application to organization numismatic programs or operations.

  • Govern: internally identifying the right partners to provide input for content direction, and collaborate with on Content Development.

  • Be accountable for adapting to new circumstances is inevitable so always planning ahead to take advantage of ongoing changes in the marketplace.

  • Audit: everyone on your team has a meaningful impact on product features, new directions in streaming, Marketing Strategies, and Customer Engagement.

  • Establish: conduct regular portfolio lifecycle assessment and manage the discontinuation process of outdated/slow moving products.

  • Ensure you consult; lead and push your creative organization partners to develop integrated, breakthrough advertising and messaging strategies.


Save time, empower your teams and effectively upgrade your processes with access to this practical Brand Management Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Brand Management related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Brand Management specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Brand Management Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Brand Management improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. How will you ensure you get what you expected?

  2. What are the clients issues and concerns?

  3. What are hidden Brand Management quality costs?

  4. What should be considered when identifying available resources, constraints, and deadlines?

  5. What are the Operational Costs after Brand Management deployment?

  6. How do you know if you are successful?

  7. Think about the people you identified for your Brand Management project and the project responsibilities you would assign to them, what kind of training do you think they would need to perform these responsibilities effectively?

  8. For your Brand Management project, identify and describe thE Business environment, is there more than one layer to thE Business environment?

  9. What defines best in class?

  10. Is there a Brand Management Communication Plan covering who needs to get what information when?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Brand Management book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Brand Management self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Brand Management Self-Assessment and Scorecard you will develop a clear picture of which Brand Management areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Brand Management Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Brand Management projects with the 62 implementation resources:

  • 62 step-by-step Brand Management Project Management Form Templates covering over 1500 Brand Management project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Brand Management project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Brand Management Project Team have enough people to execute the Brand Management Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Brand Management Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Brand Management Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Brand Management project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Brand Management project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Brand Management project with this in-depth Brand Management Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Brand Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Brand Management and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Brand Management Investments work better.

This Brand Management All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.