Brand Management Toolkit

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Save time, empower your teams and effectively upgrade your processes with access to this practical Brand Management Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Brand Management related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Brand Management specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Brand Management Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 998 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Brand Management improvements can be made.

Examples; 10 of the 998 standard requirements:

  1. Can one person who is expected to be the master of the detail involved in ever more complex financial reporting also fulfil the expectations of leadership, performance and stakeholder management?

  2. Is the primary goal marketing and branding, is it serving advisors, is it enhancing customer service, or is it to make all web functionality, as transactions, accessible via mobile devices?

  3. What percentage of users is positive or even enthusiastic about the brand and spread positive word-of-mouth compared to the percentage of users who are negative about the brand?

  4. How many resources must be devoted to private labels, how many must be used to help manufacturers brands to grow and gain higher levels in brand equity and in market share?

  5. Which are the critical abilities/skills to be developed for effective brand management, in view of the increased risk arising from the new contextual challenges?

  6. Will a step-wise social media blueprint and strategy help to extract maximum benefits in the form of improved brand awareness, enhanced leads and better sales?

  7. Are you looking to increase top-of-mind brand awareness and develop new business relationships in order to boost marketing ROI and sales lead generation?

  8. How does brand awareness, perceived quality, brand loyalty, and the desire to buy a brand change, with respect to various strategy implementations?

  9. Is your digital/brand asset management portal the first place that everyone in your organization goes for all marketing and brand needs?

  10. How strong an effect does a brands general popularity have on core consumers perceptions of the brands selling out or being played out?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Brand Management book in PDF containing 998 requirements, which criteria correspond to the criteria in...

Your Brand Management self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Brand Management Self-Assessment and Scorecard you will develop a clear picture of which Brand Management areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Brand Management Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Brand Management projects with the 62 implementation resources:

  • 62 step-by-step Brand Management Project Management Form Templates covering over 1500 Brand Management project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Project or Phase Close-Out: Does the lesson describe a function that would be done differently the next time?

  2. Stakeholder Management Plan: Is the current scope of the Brand Management project substantially different than that originally defined?

  3. Procurement Audit: Is it assessed whether well-functioning markets exist for the departments services/tasks?

  4. Human Resource Management Plan: Are people motivated to meet the current and future challenges?

  5. Schedule Management Plan: Are the schedule estimates reasonable given the Brand Management project?

  6. Procurement Management Plan: Are staff skills known and available for each task?

  7. Responsibility Assignment Matrix: Is budgeted cost for work performed calculated in a manner consistent with the way work is planned?

  8. Procurement Management Plan: Have Brand Management project team accountabilities & responsibilities been clearly defined?

  9. Activity Duration Estimates: Is a contract developed which obligates the seller and the buyer?

  10. Lessons Learned: How well did the Brand Management project Manager respond to questions or comments related to the Brand Management project?

 
Step-by-step and complete Brand Management Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Brand Management project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Brand Management project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Brand Management project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Brand Management project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Brand Management project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Brand Management project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Brand Management project with this in-depth Brand Management Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Brand Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Brand Management and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Brand Management investments work better.

This Brand Management All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.