Brand Management Toolkit

Downloadable Resources, Instant Access

Champion the adoption and implementation of your Customer Service platform with franchise owners; collaborating with other departments to prioritize and execute on the insights gathered from the platform to positively impact business goals and customer sentiment.

More Uses of the Brand Management Toolkit:

  • Methodize: everyone on your team has a meaningful impact on product features, new directions in streaming, marketing strategies, and Customer Engagement.

  • Systematize: design and execute marketing experiment framework (paid and owned), analyze results, and implement scalable campaigns.

  • Develop brand strategies and plans for packaging development, product/marketing qualification and forecasting.

  • Assure your design leads enhancements in Project Management tool to create efficiencies for all team members, inclusive of project briefing.

  • Write insight driven creative and project briefs and oversee the development process for all customer facing campaigns.

  • Be accountable for developing and executing plans to increase consumer wallet share, product consumption, improve profit on existing spend and identify/exploit key categories.

  • Ensure you oversee; recommend and conduct qualitative and quantitative research to enable better Decision Making around product and marketing.

  • Identify: development and implementation planning of distribution, packaging, shelving and merchandising strategies and plans.

  • Be accountable for adapting to new circumstances is inevitable so always planning ahead to take advantage of ongoing changes in the marketplace.

  • Ensure you have proven communication skills with supervisors, employees, and customers and are able to effectively manage a variety of situations on a day to day basis.

  • Analyze Performance Metrics against KPIs to assess a campaigns success, its impact on ratings, and areas for growth.

  • Strategize with the executive leadership team ways to drive impact via unified messaging across your distribution centers/ associates (current and potential), our.

  • Ensure your project leads pricing audits to evaluate opportunities to extract maximum value from the market and recommend audit cadence, action steps and communicates strategy across channels.

  • Become skilled at identifying and leveraging variety of tools to identify, develop and assess new opportunities.

  • Direct: internally identifying the right partners to provide input for content direction, and collaborate with on content development.

  • Collaborate with finance, Supply Chain and Project Management to ensure new products deliver on growth, revenue and profitability goals.

  • Maintain Quality Control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent with your website.

  • Be certain that your design executes new means for stimulating creativity, insight collection and idea generation leading to actionable insights and product concepts.

  • Manage to determine and try understand sales flows (and proactively implementing strategies should there be any issues).

  • Manage and nurture organization partners relationships to create and execute breakthrough Marketing Plans that win in the marketplace.

  • Ensure you conceptualize; lead and push your creative organization partners to develop integrated, breakthrough advertising and messaging strategies.

  • Establish that your enterprise identifies gaps in marketplace and new category understanding and champions research and analysis to fill gaps.

  • Manage to determine why certain products are trending up or down and develop strategies to quickly spot and fix low margin and low growth products.

  • Ensure you mobilize; lead the ongoing development, collaboration and staffing and of an integrated Communications and Marketing team.

  • Be accountable for developing compelling, insight based product concepts and partnering with research partners to identify the most reliable way to gain consumer feedback and validation.

  • Establish that your corporation leads the internal marketing and creative team in project kick off, content development and implementation by project.

  • Establish that your design complies; partners with Brand Management channel leads and organization partners in the developments of assets, tools, and support materials on an ongoing basis.

  • Collaborate with a multi functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution and summarizing results/learning).

  • Develop: craft and execute innovative, effective paid and earned consumer marketing tactics across all forms of media traditional, digital, experiential, etc.

  • Be accountable for advertising strategy/creative brief development, commercial evaluation, copy clearance, commercial production and testing.


Save time, empower your teams and effectively upgrade your processes with access to this practical Brand Management Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Brand Management related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Brand Management specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Brand Management Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Brand Management improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. The political context: who holds power?

  2. What qualifications are necessary?

  3. Who will be responsible for documenting the Brand Management requirements in detail?

  4. What are (control) requirements for Brand Management Information?

  5. Are you satisfied with your current role? If not, what is missing from it?

  6. What is the scope?

  7. What is the output?

  8. At what cost?

  9. How widespread is its use?

  10. How significant is the improvement in the eyes of the end user?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Brand Management book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Brand Management self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Brand Management Self-Assessment and Scorecard you will develop a clear picture of which Brand Management areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Brand Management Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Brand Management projects with the 62 implementation resources:

  • 62 step-by-step Brand Management Project Management Form Templates covering over 1500 Brand Management project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Brand Management project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Brand Management project team have enough people to execute the Brand Management project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Brand Management project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Brand Management Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Brand Management project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Brand Management project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Brand Management project with this in-depth Brand Management Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Brand Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Brand Management and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Brand Management investments work better.

This Brand Management All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.