Corporate Branding Toolkit

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Provide ongoing support and training to Franchise Owners and the teams as it relates to initiatives, technology and processes essential to daily operational performance and delivery of client services.

More Uses of the Corporate Branding Toolkit:

  • Serve as liaison between corporate partners, property staff and the Athletic Department.

  • Collaborate with the communications and Digital Marketing teams to create supporting graphics for your organizations Social Media posts and website content.

  • Orchestrate: partner with corporate communications and brand to convey Security Awareness messages are consistent with Corporate Branding.

  • Create benchmarks and Performance Metrics to track communication effectiveness progress.

  • Facilitate effective communications and clear accountabilities among Franchise Owners and staff to support the launch of any new clients.

  • Provide product/service support to establish proper channels of information and communication.

  • Oversee: research opportunities to expand the talent pipeline for production or hard to fill positions.

  • Develop, review and provide guidance on communication and policies for organization wide distribution.

  • Arrange that your design provides consistent and timely information to employees through various communications programs.

  • Formulate: clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.

  • Steer: track the results of each action and work with your team to apply the key learnings in future actions.

  • Stay up to date on trends, changes, and competitor actions that might affect your clients.

  • Coordinate annual or biennial Corporate training needs assessment and analysis.

  • Compile recruitment and selection data and complete all new hire reporting information.

  • Evaluate: interface with the various internal management groups, providing overall communications strategies and work product for various specified projects.

  • Assure your organization develops and maintains positive professional relationships with various members of the media.

  • Ensure your strategy oversees corporate communications and branding in various online and print platforms.

  • Ensure internal and external messages are delivered consistently and aligned with your organizations strategic goals and branding.

  • Suggest partner with Corporate Communications to convey Security Awareness messages are consistent with Corporate Branding.

  • Assure your business organizes and lays out proposal sections/pages according to Corporate Branding requirements.

  • Make sure that your design helps evaluate, establish, and update media and graphic standards for the corporation.

  • Identify which investment insights, based on the internal investment dialogue, are most interesting and relevant to share externally.

  • Develop a proactive follow up communication plan with all assigned account contacts.

  • Collaborate with your communications and creative teams as you explore new ways to tell your story.

  • Engage customers and prospects in testing to get quantitative and qualitative feedback to ensure you are crafting impactful content.

  • Ensure your organization brings awareness to management team of new initiatives and partners with experts to find solutions.

  • Manage you to discover a culture that is rooted in innovation and thrives on collaboration.

  • Make sure that your enterprise develops and implements a communications strategy for the corporation that builds and maintains a positive corporate brand.

  • Develop, lead and leverage external partnerships with key diversity associations.

  • Strategize with the Talent Acquisition management, Retail Support with regards to Corporate Branding.


Save time, empower your teams and effectively upgrade your processes with access to this practical Corporate Branding Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Corporate Branding related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Corporate Branding specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Corporate Branding Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Corporate Branding improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Where is it measured?

  2. What is the context?

  3. Are there competing Corporate Branding priorities?

  4. How do you know that any Corporate Branding analysis is complete and comprehensive?

  5. Is the Quality Assurance team identified?

  6. How has the Corporate Branding data been gathered?

  7. How is Knowledge Sharing about Risk Management improved?

  8. How do you transition from the baseline to the target?

  9. How do your work systems and key work processes relate to and capitalize on your core competencies?

  10. Is there any additional Corporate Branding definition of success?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Corporate Branding book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Corporate Branding self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Corporate Branding Self-Assessment and Scorecard you will develop a clear picture of which Corporate Branding areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Corporate Branding Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Corporate Branding projects with the 62 implementation resources:

  • 62 step-by-step Corporate Branding Project Management Form Templates covering over 1500 Corporate Branding project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Corporate Branding project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Corporate Branding project team have enough people to execute the Corporate Branding project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Corporate Branding project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Corporate Branding Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

  • 2.1 Corporate Branding Project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Corporate Branding project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Corporate Branding project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Corporate Branding project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Corporate Branding project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Corporate Branding project with this in-depth Corporate Branding Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Corporate Branding projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Corporate Branding and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Corporate Branding investments work better.

This Corporate Branding All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.