Customer Acquisition Cost Toolkit

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Save time, empower your teams and effectively upgrade your processes with access to this practical Customer Acquisition Cost Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Customer Acquisition Cost related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Customer Acquisition Cost specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Customer Acquisition Cost Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 998 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Acquisition Cost improvements can be made.

Examples; 10 of the 998 standard requirements:

  1. Is the business where the merged organization operates very competitive or are the markets separated what does the structure look like viewing both the supplier network and the customer network?

  2. Should your organization look to grow through expanding the size of customer base (concentrating on acquisition) or by encouraging higher rates of buying frequency (concentrating on loyalty)?

  3. Which customer/product markets would complement the current ones and represent an opportunity to improve competitive positioning or enhance revenue generation or reduce revenue volatility?

  4. When managing customer relationships and forming strategies for acquisition and retention of customers, do you consider the volatility (risk/return ratio) of the entire customer base?

  5. Are you providing customers with all relevant information along the whole customer experience lifecycle (discovery, acquisition, implementation and usage, support, dismissal)?

  6. How do customer acquisition costs and churn profiles on the Ting Mobile acquisitions over the last couple of years compare to your core acquisition efforts and customer base?

  7. Does the option give the customer the right to acquire additional goods/services at a price that reflects the stand-alone selling price for the already stated goods/services?

  8. What is the nature of the customer intelligence toolbox, including the specific processes for information acquisition, analysis, and communication of results and insights?

  9. How do you promote organic revenue growth, increase cross-sales to existing customers, acquire new customers, and differentiate your organization from competitors?

  10. Does the enterprise need to evaluate the business case for Unified Communications based on productivity and perceived customer acquisition and loyalty attributes?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Customer Acquisition Cost book in PDF containing 998 requirements, which criteria correspond to the criteria in...

Your Customer Acquisition Cost self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Customer Acquisition Cost Self-Assessment and Scorecard you will develop a clear picture of which Customer Acquisition Cost areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Customer Acquisition Cost Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Customer Acquisition Cost projects with the 62 implementation resources:

  • 62 step-by-step Customer Acquisition Cost Project Management Form Templates covering over 1500 Customer Acquisition Cost project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Communications Management Plan: How will the person responsible for executing the communication item be notified?

  2. Monitoring and Controlling Process Group: How well did the chosen processes produce the expected results?

  3. Variance Analysis: Are your organizations and items of cost assigned to each pool identified?

  4. Cost Management Plan: Do Customer Acquisition Cost project managers participating in the Customer Acquisition Cost project know the Customer Acquisition Cost projects true status first hand?

  5. Change Management Plan: What type of materials/channels will be available to leverage?

  6. Procurement Audit: Are budget transfers within the general fund made for only the already stated items permitted by law and regulation?

  7. Source Selection Criteria: What documentation should be used to support the selection decision?

  8. Project Charter: Market Ð identify products market, including whether it is outside of the objective: what is the purpose of the program or Customer Acquisition Cost project?

  9. Executing Process Group: Will new hardware or software be required for servers or client machines?

  10. Source Selection Criteria: What documentation is necessary regarding electronic communications?

 
Step-by-step and complete Customer Acquisition Cost Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Customer Acquisition Cost project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Customer Acquisition Cost project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Customer Acquisition Cost project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Customer Acquisition Cost project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Customer Acquisition Cost project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Customer Acquisition Cost project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Customer Acquisition Cost project with this in-depth Customer Acquisition Cost Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Customer Acquisition Cost projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Customer Acquisition Cost and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Acquisition Cost investments work better.

This Customer Acquisition Cost All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.