Digital Branding Toolkit

Save time, empower your teams and effectively upgrade your processes with access to this practical Digital Branding Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Digital Branding related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Digital Branding specific requirements:

STEP 1: Get your bearings

Start with...


• The latest quick edition of the Digital Branding Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.


Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…


• Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation


Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 996 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Branding improvements can be made.

Examples; 10 of the 996 standard requirements:


1. What is to stop strongly branded businesses founded in the technology space, like social platforms or software developers, from becoming enablers of value transactions or financial service providers?
   
   

2. What does flicking the switch back to longer term planning and brand building look like – and will Key Performance Indicators shift from being sales driven and digitally oriented?
   
   

3. What is next for the consumer facing business and how are you rethinking the role of digital and its effect on the culture of your organization?
   
   

4. Are the customer experiences you create across all your digital and physical touchpoints consistent with your brand promise and your mission?
   
   

5. How have consumer and brand behaviors changed as in person engagement has been forced into a digital, or physically distant, delivery model?
   
   

6. What does a consumer think about the sprawling world of digital marketing in modern times, and what are the implications for brand trust?
   
   

7. When that ip crosses organizational boundaries and is produced by a different entity, where do product liability and brand risks reside?
   
   

8. How do brands create the hyper personalized experiences customers crave while delivering on the privacy standards customers now expect?
   
   

9. Are you continuously demonstrating your brand purpose in meaningful ways for your customers, your employees, and the greater good?
   
   

10. Does the creative brief have to pertain to a digital marketing campaign or can it be more holistic for branding and advertising?
    
    


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:


• The workbook is the latest in-depth complete edition of the Digital Branding book in PDF containing 996 requirements, which criteria correspond to the criteria in...


Your Digital Branding self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:


• The Self-Assessment Excel Dashboard; with the Digital Branding Self-Assessment and Scorecard you will develop a clear picture of which Digital Branding areas need attention, which requirements you should focus on and who will be responsible for them:
  
  


• Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix

• Gives you a professional Dashboard to guide and perform a thorough Digital Branding Self-Assessment

• Is secure: Ensures offline data protection of your Self-Assessment results

• Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:



STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Digital Branding projects with the 62 implementation resources:


• 62 step-by-step Digital Branding Project Management Form Templates covering over 1500 Digital Branding project requirements and success criteria:


Examples; 10 of the check box criteria:


1. WBS Dictionary: Is each control account assigned to a single organizational element directly responsible for the work and identifiable to a single element of the CWBS?
   
   

2. Change Management Plan: What is the worst thing that can happen if you chose not to communicate this information?
   
   

3. Requirements Management Plan: What is the earliest finish date for this Digital Branding project if it is scheduled to start on ...?
   
   

4. Responsibility Assignment Matrix: What happens when others get pulled for higher priority Digital Branding projects?
   
   

5. Quality Management Plan: Is staff trained on the software technologies that are being used on the Digital Branding project?
   
   

6. Team Member Performance Assessment: Which training platform formats (i.e., mobile, virtual, videogame-based) were implemented in your effort(s)?
   
   

7. Initiating Process Group: Are there resources to maintain and support the outcome of the Digital Branding project?
   
   

8. Responsibility Assignment Matrix: Are records maintained to show how undistributed budgets are controlled?
   
   

9. Quality Management Plan: Does a prospective decision remain the same regardless of what the data show is?
   
   

10. Change Management Plan: How will the stakeholders share information and transfer knowledge?


 
Step-by-step and complete Digital Branding Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


• 1.1 Digital Branding project Charter

• 1.2 Stakeholder Register

• 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:


• 2.1 Digital Branding project Management Plan

• 2.2 Scope Management Plan

• 2.3 Requirements Management Plan

• 2.4 Requirements Documentation

• 2.5 Requirements Traceability Matrix

• 2.6 Digital Branding project Scope Statement

• 2.7 Assumption and Constraint Log

• 2.8 Work Breakdown Structure

• 2.9 WBS Dictionary

• 2.10 Schedule Management Plan

• 2.11 Activity List

• 2.12 Activity Attributes

• 2.13 Milestone List

• 2.14 Network Diagram

• 2.15 Activity Resource Requirements

• 2.16 Resource Breakdown Structure

• 2.17 Activity Duration Estimates

• 2.18 Duration Estimating Worksheet

• 2.19 Digital Branding project Schedule

• 2.20 Cost Management Plan

• 2.21 Activity Cost Estimates

• 2.22 Cost Estimating Worksheet

• 2.23 Cost Baseline

• 2.24 Quality Management Plan

• 2.25 Quality Metrics

• 2.26 Process Improvement Plan

• 2.27 Responsibility Assignment Matrix

• 2.28 Roles and Responsibilities

• 2.29 Human Resource Management Plan

• 2.30 Communications Management Plan

• 2.31 Risk Management Plan

• 2.32 Risk Register

• 2.33 Probability and Impact Assessment

• 2.34 Probability and Impact Matrix

• 2.35 Risk Data Sheet

• 2.36 Procurement Management Plan

• 2.37 Source Selection Criteria

• 2.38 Stakeholder Management Plan

• 2.39 Change Management Plan


3.0 Executing Process Group:


• 3.1 Team Member Status Report

• 3.2 Change Request

• 3.3 Change Log

• 3.4 Decision Log

• 3.5 Quality Audit

• 3.6 Team Directory

• 3.7 Team Operating Agreement

• 3.8 Team Performance Assessment

• 3.9 Team Member Performance Assessment

• 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:


• 4.1 Digital Branding project Performance Report

• 4.2 Variance Analysis

• 4.3 Earned Value Status

• 4.4 Risk Audit

• 4.5 Contractor Status Report

• 4.6 Formal Acceptance


5.0 Closing Process Group:


• 5.1 Procurement Audit

• 5.2 Contract Close-Out

• 5.3 Digital Branding project or Phase Close-Out

• 5.4 Lessons Learned


Results

With this Three Step process you will have all the tools you need for any Digital Branding project with this in-depth Digital Branding Toolkit.

In using the Toolkit you will be better able to:


• Diagnose Digital Branding projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

• Implement evidence-based best practice strategies aligned with overall goals

• Integrate recent advances in Digital Branding and put process design strategies into practice according to best practice guidelines


Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Branding investments work better.

This Digital Branding All-Inclusive Toolkit enables You to be that person.

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.