Gap Analysis in Marketing Toolkit

$395.00
Availability:
Downloadable Resources, Instant Access

Save time, empower your teams and effectively upgrade your processes with access to this practical Gap Analysis in Marketing Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Gap Analysis in Marketing related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Gap Analysis in Marketing specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Gap Analysis in Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 997 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Gap Analysis in Marketing improvements can be made.

Examples; 10 of the 997 standard requirements:

  1. Which message and channel combinations produce the highest conversion rates, which combinations have the most efficient ad spend, and how should that influence how you spend your marketing dollars?

  2. Do your product managers understand how customers behave and respond to various promotional offers or operational impacts to maximize marketing dollars and efforts to improve response rates?

  3. Are process detailing how customer social data and social interactions will be integrated into existing marketing systems as email marketing, marketing automation, and web analytics?

  4. Will your api analytics solution be used by engineering only, or do you expect other teams like product, marketing, and customer success to also leverage your organizations api data?

  5. What are the requirements for taking full advantage of the unified Adobe Marketing Cloud profile, Adobe Analytics integration and other core services of Adobe Marketing Cloud?

  6. What do the reviewers see as your most immediate opportunities to utilize the Jesuit network and its vast resources to identify and fill marketing and analytical positions?

  7. What are the requirements for taking full advantage of the unified Adobe Marketing Cloud profile, Analytics integration and other core services of Adobe Marketing Cloud?

  8. Do you feel overwhelmed with the thought of having to find web developers, animation specialists, a logo designer, a digital marketing team or business analysts?

  9. Do you gain competitive advantage by moving quickly, rapidly adopting advanced analytics and machine learning to gain a more personalized marketing strategy?

  10. Is your organization ready to analyze its customer data, interpret it and use the insights gained to improve marketing results and drive profitable growth?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Gap Analysis in Marketing book in PDF containing 997 requirements, which criteria correspond to the criteria in...

Your Gap Analysis in Marketing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Gap Analysis in Marketing Self-Assessment and Scorecard you will develop a clear picture of which Gap Analysis in Marketing areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Gap Analysis in Marketing Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Gap Analysis in Marketing projects with the 62 implementation resources:

  • 62 step-by-step Gap Analysis in Marketing Project Management Form Templates covering over 1500 Gap Analysis in Marketing project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Activity Duration Estimates: Why is activity definition the first process involved in Gap Analysis in Marketing project time management?

  2. Executing Process Group: What is the shortest possible time it will take to complete this Gap Analysis in Marketing project?

  3. Executing Process Group: Do the partners have sufficient financial capacity to keep up the benefits produced by the programme?

  4. Project Management Plan: What data/reports/tools/etc. do program managers need?

  5. Executing Process Group: When is the appropriate time to bring the scorecard to Board meetings?

  6. Cost Baseline: Have the actual milestone completion dates been compared to the approved schedule?

  7. Stakeholder Analysis Matrix: Who can contribute financial or technical resources towards the work?

  8. Planning Process Group: In which Gap Analysis in Marketing project management process group is the detailed Gap Analysis in Marketing project budget created?

  9. Roles and Responsibilities: Are Gap Analysis in Marketing project team roles and responsibilities identified and documented?

  10. Procurement Audit: Are goods generally ordered and received in time to be used in the programs for which they were ordered?

 
Step-by-step and complete Gap Analysis in Marketing Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Gap Analysis in Marketing project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Gap Analysis in Marketing project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Gap Analysis in Marketing project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Gap Analysis in Marketing project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Gap Analysis in Marketing project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Gap Analysis in Marketing project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Gap Analysis in Marketing project with this in-depth Gap Analysis in Marketing Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Gap Analysis in Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Gap Analysis in Marketing and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Gap Analysis in Marketing investments work better.

This Gap Analysis in Marketing All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.