Integrated Marketing Communications Toolkit

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More Uses of the Integrated Marketing Communications Toolkit:

  • Coordinate: act as a brand steward, ensuring all content and materials are on brand using brand tone of voice and visual style to drive consistency across organization communications.

  • Be accountable for planning, implementing, monitoring and completing projects, ensuring effective management of scope, resources, time, cost, quality, risk and communications.

  • Help identify the most Effective Communication channels to reach relevant target groups and help to feed channels with the appropriate messaging.

  • Collaborate with immunology leadership, immunology brand teams, Business Analytics and insights, it, and market access and pricing teams to ensure robust and insightful solutions are implemented.

  • Remain current on investment industry news, trends, and tools while gathering information on Competitive Products, investment techniques, and security types.

  • Lead the growth of your organization by helping to reinforce organization culture, recruit talent and develop positive partner relationships.

  • Lead: plan and implement an Integrated Marketing Communications program that connects with healthcare technology decision makers and builds trust.

  • Arrange that your organization develops annualized marketing plans and associated budgets for assigned services that align with Business Objectives and provide integrated programs to generate leads.

  • Govern: strategically monitor marketing spend to maximize ROI, contribute to the planning and development of marketing budgets and forecasts, and share responsibility to build and optimize brand p and ls.

  • Confirm your corporation leads collation and distribution of client Status Reports and coordinates the day to day execution of marketing content with the work flow management team.

  • Lead the development and execution of project plans to keep on top of deadline management and progress monitoring while identifying obstacles and take correct actions.

  • Develop concise and inspiring creative/project briefs to drive work that is strategically sound, creatively compelling and delivers the desired business results.

  • Make sure that your organization oversees creative development process by consolidating all feedback, managing multiple rounds and revisions, and ensuring creative outputs adhere to brand standards and align with overall strategy.

  • Confirm your team
  • Ensure you research; lead with knowledge in use of personal computers, and common Business Productivity tools as word processors, spreadsheets, databases, project scheduling tools, etc.

  • Provide visibility into marketing campaign results, measure campaign effectiveness, and influence future decisions to optimize campaign strategies.

  • Coordinate: proactively evaluate data, discover insights, and share knowledge and expertise to refine existing digital solutions and implement new platforms.

  • Develop the internal communications strategy and approach; measure and monitor the quality, effectiveness, and ROI of internal communications tactics.

  • Measure and monitor the effectiveness of all marketing activities and plans by collecting data points that contribute to the review of marketing activities.

  • Guide: analytical prowess that drive you to assess behavior and performance, track and understand the right data, and convert to insights that lead to further improvement of your organization.

  • Ensure you designate; lead development of omni channel communication strategy for agreed focus brands in consumer and professional channels to deliver against brand strategies.

  • Arrange that your strategy leads a team to develop brand, Thought Leadership, event, social strategies and tactical execution plans using a best practices framework.

  • Create campaign briefs that clearly communicate purpose and goals; drive Content Development, detailed Project Management, and budget plans.

  • Be certain that your organization develops and maintains relationships with a network of specialized external Service Providers for needs that are outside of Marketing Services capabilities or capacity.

  • Initiate:, industry and content based, evergreen and occasion based campaigns, integrating multiple media/channels and types of content, measuring and optimizing over time.

  • Formulate: successfully plan, develop, and execute integrated marketing campaigns based on agreed to marketing strategies that deliver on the Business Objectives.

  • Pursue ongoing learning by initiating dialog with department managers, investment specialists, and compliance personnel regarding investment related products, concepts, and topics.

  • Ensure you negotiate; lead development of omni channel media communication strategy for agreed focus brands in consumer and professional channels to deliver against brand strategies.


Save time, empower your teams and effectively upgrade your processes with access to this practical Integrated Marketing Communications Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Integrated Marketing Communications related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Integrated Marketing Communications specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Integrated Marketing Communications Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Integrated Marketing Communications improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. What is your plan to assess your security risks?

  2. What sources do you use to gather information for a Integrated Marketing Communications study?

  3. Are there any Revenue recognition issues?

  4. Can you break it down?

  5. What, related to, Integrated Marketing Communications processes does your organization outsource?

  6. Are missed Integrated Marketing Communications opportunities costing your organization money?

  7. How do you identify and analyze stakeholders and interests?

  8. Is a Integrated Marketing Communications breakthrough on the horizon?

  9. What are current Integrated Marketing Communications paradigms?

  10. How do you measure success?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Integrated Marketing Communications book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Integrated Marketing Communications self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Integrated Marketing Communications Self-Assessment and Scorecard you will develop a clear picture of which Integrated Marketing Communications areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Integrated Marketing Communications Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Integrated Marketing Communications projects with the 62 implementation resources:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Integrated Marketing Communications project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Integrated Marketing Communications project team have enough people to execute the Integrated Marketing Communications project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Integrated Marketing Communications project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Integrated Marketing Communications Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Integrated Marketing Communications project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Integrated Marketing Communications project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Integrated Marketing Communications project with this in-depth Integrated Marketing Communications Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Integrated Marketing Communications projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Integrated Marketing Communications and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Integrated Marketing Communications investments work better.

This Integrated Marketing Communications All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.