Marketing Communications Toolkit

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Through a close collaboration with Marketing Communications, sales, Presales, solution providers, and product strategy, the Marketing Management influences innovative Solution Designs and facilitates considerations on Healthcare Digital Transformations.

More Uses of the Marketing Communications Toolkit:

  • Coordinate development of best practices needed to support new and evolving sources of data used in Marketing Communications, transaction processing and analytics.

  • Manage a project in a way that allowed the team the flexibility to be innovative and creative while also being profitable.

  • Steer: work closely with Marketing Communications and marketing colleagues to ensure the delivery of high performing programs that drive measurable Customer Engagement, create brand preference and support sales activity.

  • Develop and implement Value Propositions and go to market strategies to reinforce presence in existing market segments and launch into new market segments.

  • Manage work with the Marketing Communications team to design, develop and optimize landing pages for all online marketing campaigns.

  • Oversee:, industry and content based, evergreen and occasion based campaigns, integrating multiple media/channels and types of content, measuring and optimizing over time.

  • Analyze business results and identify key insights in order to recommend opportunities for optimizing plans and execution.

  • Play a part in innovation by contributing to research, suggesting ideas and developing/executing concepts and local animations.

  • Ensure you revolutionize; integrated communications supports the Marketing Communications team by developing multi channel integrated communications strategies and tactics beyond traditional media channels to support broader integrated campaigns.

  • Initiate: plan and implement an Integrated Marketing Communications program that connects with healthcare technology decision makers and builds trust.

  • Be accountable for adapting in order to work effectively in ambiguous or changing situations, and with diverse individuals and groups.

  • Supervise: strategically monitor marketing spend to maximize ROI, contribute to the planning and development of marketing budgets and forecasts, and share responsibility to build and optimize brand p and ls.

  • Supervise: partner with brand marketing and Marketing Communications to develop project commercialization plans that support annual brand plan.

  • Drive: close collaboration with creative services and digital Technology Teams to effectively infuse creative and digital best practices into Marketing Communications strategy and plans for key initiatives.

  • Pilot: partner with Marketing Communications to develop sales tools that clearly articulate Value Propositions and sustainable competitive advantages.

  • Evaluate: work within, and help build, a team culture that is positive, creative, dynamic and supports out of the box thinking.

  • Systematize: goal based development planning, plus in the moment coaching to up level and nurture staff individually, and as a collective team.

  • Ensure you revolutionize; build and optimize scalable, repeatable, automated Digital Marketing engine to support Growth and Retention goals.

  • Drive: proactively identify opportunities and creative solutions that champion your work, your people, and your organization.

  • Manage the brand architecture, strategy and positioning to enhance the brand identities, drive positive brand image, and promote brand presence and preference.

  • Ensure you thrive on developing ideas for new campaigns, building the framework, and working cross functionally to manage the execution and optimization to achieve Data Driven results.

  • Lead the growth of your organization by helping to reinforce organization culture, recruit talent and develop positive partner relationships.

  • Coordinate the efforts of Marketing Communications staff in the business units and other divisions to deliver on cross business projects.

  • Collaborate on Marketing Communications to the customer base and identify stages in the customer journey to engage champions, influencers and buyers.

  • Have a finger on the pulse keeping up with the latest industry innovations, trends, best practices, and influencers.

  • Provide overall cohesive direction and event details to internal marketing support teams, outside departments and vendor partners to ensure all Marketing Communications are unified, properly branded and support overall marketing objectives.

  • Coordinate: act as a brand advocate, providing Thought Leadership, inspiration and best practices, contributing to the success of brand strategy and Marketing Communications.

  • Evaluate: participation in department meetings, and service to your organization, your organization, and the community are expected.

  • Ensure your business acts as primary project lead with internal departments on the design, development and execution of Marketing Communications materials development.

  • Participate and actively contribute to all organization and client meetings, as appropriate and as the face of Spectrum.


Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Communications Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing Communications related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Marketing Communications specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Marketing Communications Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Communications improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. What improvements have been achieved?

  2. How do you measure progress and evaluate training effectiveness?

  3. Are pertinent alerts monitored, analyzed and distributed to appropriate personnel?

  4. Where is it measured?

  5. Why the need?

  6. Is there a clear Marketing Communications case definition?

  7. What is an unauthorized commitment?

  8. What potential megatrends could make your business model obsolete?

  9. Is there any reason to believe the opposite of my current belief?

  10. How do you identify specific Marketing Communications investment opportunities and emerging trends?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Marketing Communications book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Marketing Communications self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Marketing Communications Self-Assessment and Scorecard you will develop a clear picture of which Marketing Communications areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Marketing Communications Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Communications projects with the 62 implementation resources:

  • 62 step-by-step Marketing Communications Project Management Form Templates covering over 1500 Marketing Communications project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the acquisition process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Marketing Communications project issues be unconditionally tracked through the issue resolution process?

  4. Closing Process Group: Did the Marketing Communications project team have enough people to execute the Marketing Communications project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are corrective actions taken when actual results are substantially different from detailed Marketing Communications project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Marketing Communications Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Marketing Communications project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix

2.0 Planning Process Group:

  • 2.1 Marketing Communications project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Marketing Communications project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Marketing Communications project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Marketing Communications project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Marketing Communications project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Marketing Communications project with this in-depth Marketing Communications Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Marketing Communications projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Marketing Communications and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Communications investments work better.

This Marketing Communications All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.