Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Leadership Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing Leadership related project.
Download the Toolkit and in Three Steps you will be guided from idea to implementation results.
The Toolkit contains the following practical and powerful enablers with new and updated Marketing Leadership specific requirements:
STEP 1: Get your bearings
Start with...
- The latest quick edition of the Marketing Leadership Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.
Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
Then find your goals...
STEP 2: Set concrete goals, tasks, dates and numbers you can track
Featuring 989 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Leadership improvements can be made.
Examples; 10 of the 989 standard requirements:
- Will you work with health communication, marketing, usability experts, and consumers to develop materials to supplement formal notice and consent policies to promote meaningful consent?
- Who is responsible for managing the overall thought leadership marketing program, making sure that everything is planned for and seeing that everything gets done according to plan?
- Is the solution supported by experienced and knowledgeable marketing professionals, helping to transfer thought leadership and best practices into your organization?
- Do you continually evaluate your marketing communications in response to changing customer demands and competitive actions or for new products and services?
- Are you looking to increase top of mind brand awareness and develop new business relationships in order to boost marketing ROI and sales lead generation?
- How are marketers advancing thought leadership content across various formats in an effort to better reach and engage content savvy buyers?
- What is the level of your organizations leadership and talent expertise across product, engineering, data, security and digital marketing?
- How many qualified leads can marketing generate with compelling next generation endpoint value proposition as a point of differentiation?
- How will you ensure that your thought leadership marketing strategy is aligned with your overall marketing and corporate strategies?
- Does your organization see marketing as a cost of doing business or an investment in profitability and sustainability?
Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:
- The workbook is the latest in-depth complete edition of the Marketing Leadership book in PDF containing 989 requirements, which criteria correspond to the criteria in...
Your Marketing Leadership self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:
- The Self-Assessment Excel Dashboard; with the Marketing Leadership Self-Assessment and Scorecard you will develop a clear picture of which Marketing Leadership areas need attention, which requirements you should focus on and who will be responsible for them:
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Marketing Leadership Self-Assessment
- Is secure: Ensures offline data protection of your Self-Assessment results
- Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:
STEP 3: Implement, Track, follow up and revise strategy
The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Leadership projects with the 62 implementation resources:
- 62 step-by-step Marketing Leadership Project Management Form Templates covering over 1500 Marketing Leadership project requirements and success criteria:
Examples; 10 of the check box criteria:
- Probability and Impact Assessment: Are end-users enthusiastically committed to the Marketing Leadership project and the system/product to be built?
- Assumption and Constraint Log: Contradictory information between document sections?
- Network Diagram: Which type of network diagram allows you to depict four types of dependencies?
- Schedule Management Plan: Have the key elements of a coherent Marketing Leadership project management strategy been established?
- Activity Duration Estimates: What functions does this software provide that cannot be done easily using other tools such as a spreadsheet or database?
- Cost Management Plan: Have the key elements of a coherent Marketing Leadership project management strategy been established?
- Procurement Audit: Were standards, certifications and evidence required admissible?
- Team Member Performance Assessment: To what extent did the evaluation influence the instructional path, such as with adaptive testing?
- Responsibility Assignment Matrix: Does the accounting system provide a basis for auditing records of direct costs chargeable to the contract?
- Activity Duration Estimates: If Marketing Leadership project time and cost are not as important as the number of resources used each month, which is the BEST thing to do?
Step-by-step and complete Marketing Leadership Project Management Forms and Templates including check box criteria and templates.
1.0 Initiating Process Group:
- 1.1 Marketing Leadership project Charter
- 1.2 Stakeholder Register
- 1.3 Stakeholder Analysis Matrix
2.0 Planning Process Group:
- 2.1 Marketing Leadership project Management Plan
- 2.2 Scope Management Plan
- 2.3 Requirements Management Plan
- 2.4 Requirements Documentation
- 2.5 Requirements Traceability Matrix
- 2.6 Marketing Leadership project Scope Statement
- 2.7 Assumption and Constraint Log
- 2.8 Work Breakdown Structure
- 2.9 WBS Dictionary
- 2.10 Schedule Management Plan
- 2.11 Activity List
- 2.12 Activity Attributes
- 2.13 Milestone List
- 2.14 Network Diagram
- 2.15 Activity Resource Requirements
- 2.16 Resource Breakdown Structure
- 2.17 Activity Duration Estimates
- 2.18 Duration Estimating Worksheet
- 2.19 Marketing Leadership project Schedule
- 2.20 Cost Management Plan
- 2.21 Activity Cost Estimates
- 2.22 Cost Estimating Worksheet
- 2.23 Cost Baseline
- 2.24 Quality Management Plan
- 2.25 Quality Metrics
- 2.26 Process Improvement Plan
- 2.27 Responsibility Assignment Matrix
- 2.28 Roles and Responsibilities
- 2.29 Human Resource Management Plan
- 2.30 Communications Management Plan
- 2.31 Risk Management Plan
- 2.32 Risk Register
- 2.33 Probability and Impact Assessment
- 2.34 Probability and Impact Matrix
- 2.35 Risk Data Sheet
- 2.36 Procurement Management Plan
- 2.37 Source Selection Criteria
- 2.38 Stakeholder Management Plan
- 2.39 Change Management Plan
3.0 Executing Process Group:
- 3.1 Team Member Status Report
- 3.2 Change Request
- 3.3 Change Log
- 3.4 Decision Log
- 3.5 Quality Audit
- 3.6 Team Directory
- 3.7 Team Operating Agreement
- 3.8 Team Performance Assessment
- 3.9 Team Member Performance Assessment
- 3.10 Issue Log
4.0 Monitoring and Controlling Process Group:
- 4.1 Marketing Leadership project Performance Report
- 4.2 Variance Analysis
- 4.3 Earned Value Status
- 4.4 Risk Audit
- 4.5 Contractor Status Report
- 4.6 Formal Acceptance
5.0 Closing Process Group:
- 5.1 Procurement Audit
- 5.2 Contract Close-Out
- 5.3 Marketing Leadership project or Phase Close-Out
- 5.4 Lessons Learned
Results
With this Three Step process you will have all the tools you need for any Marketing Leadership project with this in-depth Marketing Leadership Toolkit.
In using the Toolkit you will be better able to:
- Diagnose Marketing Leadership projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Marketing Leadership and put process design strategies into practice according to best practice guidelines
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Leadership investments work better.
This Marketing Leadership All-Inclusive Toolkit enables You to be that person.
Includes lifetime updates
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
