Product Differentiation Toolkit

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Manage total product life cycle and use data to drive Decision Making to the scope and prioritize new requirements or address defects/issues in the product based on business and customer impact.

More Uses of the Product Differentiation Toolkit:

  • Manage product launches and sales training.

  • Provide consulting support in the identification and development of competitive product strategies to maintain and enhance Product Differentiation in the marketplace.

  • Establish that your organization analyzes, translate and presents research information and recommends through Business Cases new products and services.

  • Explore business opportunities and use cases for new and existing products based on deep customer understanding, competitive analysis, product market fit, and Product Differentiation.

  • Be certain that your organization assess and evaluate market and competition to help develop and deploy key messages and communication strategies for the product line with Marketing Support team.

  • Be accountable for matching your core solutions in recruiting, sales, Call Center, marketing, operations, launch, and growth, to deliver optimum results.

  • Update and present forecasts regularly to management, finance, and manufacturing teams.

  • Develop entire collections of consumer centric products.

  • Manage product requirements through an Agile Development process, while controlling any changes and effects on the product.

  • Ensure product messaging is consistent across marketing channels.

  • Initiate: analytical, Project Management, and planning skills necessary.

  • Organize: work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.

  • Develop and deliver product training programs for internal and external customers Technical Support, Field Application Specialists, Direct Sales and Distributors, Order Desk, etc.

  • Manage design standards to ensure a high execution of product.

  • Drive a culture of innovation and Product Differentiation.

  • Secure that your business communicates with various functional leads during development cycle.

  • Analyze Market Trends, Customer Requirements, and competitive strategy, and identify opportunities for increasing customer and business value through Product Differentiation.

  • Drive: conduct Market Research and translate marketing brand direction into viable product lines.

  • Provide training resources for sales and Customer Success teams.

  • Secure that your corporation complies; individuals must focus on quality, pricing, and Product Differentiation.

  • Assure your planning complies; partners with corporate development to assess potential partnerships or acquisitions and participates on Due Diligence and integration teams.

  • Move seamlessly between strategy and tactical execution.

  • Develop accurate 2D and 3D product specifications and drawings, accounting for cost, ergonomic, safety and manufacturing limitations.

  • Lead: post market surveillance specialization.

  • Standardize: formal training or demonstrated leadership influence.

  • Communicate extensively throughout the design process with Graphic and Packaging Designers, Marketing, Engineers, Product Development and Quality Assurance teams.

  • Create a framework to measure ROI effectiveness for go to market initiatives, track results and continually optimize.

  • Confirm your design creates product portfolio roadmap to provide visibility to future product concepts and technology needs.

  • Identify and initiate marketing campaign needs, demand generation strategies and customer communications through collaboration with Product Management, sales, and corporate marketing.

  • Confirm you negotiate; build and continually assess competitive offerings to ensure Product Differentiation and competitiveness.


Save time, empower your teams and effectively upgrade your processes with access to this practical Product Differentiation Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Product Differentiation related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Product Differentiation specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Product Differentiation Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Product Differentiation improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. How can a Product Differentiation test verify your ideas or assumptions?

  2. Who makes the Product Differentiation decisions in your organization?

  3. How do you identify the kinds of information that you will need?

  4. Who needs to know about Product Differentiation?

  5. How do you deal with Product Differentiation risk?

  6. Why the need?

  7. Should you invest in industry-recognized qualifications?

  8. What trophy do you want on your mantle?

  9. An organizationally feasible system request is one that considers the mission, goals and objectives of the organization, key questions are: is the Product Differentiation solution request practical and will it solve a problem or take advantage of an opportunity to achieve company goals?

  10. Are employees recognized for desired behaviors?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Product Differentiation book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Product Differentiation self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Product Differentiation Self-Assessment and Scorecard you will develop a clear picture of which Product Differentiation areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Product Differentiation Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Product Differentiation projects with the 62 implementation resources:

  • 62 step-by-step Product Differentiation Project Management Form Templates covering over 1500 Product Differentiation project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Product Differentiation project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Product Differentiation project team have enough people to execute the Product Differentiation project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Product Differentiation project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Product Differentiation Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Product Differentiation project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Product Differentiation project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Product Differentiation project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Product Differentiation project with this in-depth Product Differentiation Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Product Differentiation projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Product Differentiation and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Product Differentiation investments work better.

This Product Differentiation All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.