Social Media Marketing Toolkit

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Establish and manage Social Media monitoring and when necessary execute protocols for Service Recovery/leadership notification to achieve Social Media strategies associated with positive positioning in market.

More Uses of the Social Media Marketing Toolkit:

  • Establish that your venture complies; as this Social Media outreach attracts more visitors, the specialization monitors the campaign and work with analytic teams to determine which content or offers visitors find most appealing.

  • Supervise: monitor competitor Social Media platforms to ensure you are informed on other organizations campaign activity, breaking news and trends.

  • Manage Social Media Marketing Campaigns and day to day activities across relevant platforms to connect with current and prospective customers.

  • Create and execute content calendar for all social channels that support other Digital Marketing initiatives.

  • Engage in various Online Communities and social platforms, fostering relationships and actively driving engagement with current and future clients.

  • Ensure your organization develops and administers annual budget and operational Financial Planning, ensuring that program objectives are met.

  • Utilize primary and secondary research to incorporate customer and Consumer Insights into marketing materials, messages and strategies.

  • Maintain content tagging software to ensure real time accuracy in tracking content performance across Key Performance Indicators.

  • Make sure that your project engages the community through the development and implementation of Social Media brand strategies, campaigns, and plans to build brand/organizational awareness.

  • Be accountable for providing a caring touch to residents and staff with the help of other residents and a network of community support.

  • Align the efforts of the Social Marketing team and departments, and impact to the broader organization, Marketing and Corporate Marketing goals.

  • Ensure you support; lead cross functional teams at departments and internally via clear direction ranging from strategy to execution.

  • Write and refine creative briefs to ensure platform right, channel right content is briefed and delivered by creative.

  • Head: leverage Analytics Tools to increase Social Media effectiveness, track overall performance and compile weekly and monthly reporting.

  • Establish Social Media Marketing goals and KPIs analyze and report on the effectiveness of your content and initiatives.

  • Develop dashboards that enable reporting, analysis and Decision Making for long term forecasting, product Lifecycle Management and Social Media Marketing Channel development.

  • Secure that your business develops and recommends advertising/Marketing Plans, procedures, strategies, and programs using established management principles and pertinent governing regulations.

  • Collaborate with departments and Internal Stakeholders to plan, develop assets, execute, and optimize campaigns for Social Media (paid and organic), influencers, and user generated content.

  • Manage: own the creation and management of strategies to increase daily engagement on Social Media accounts; stay up to date on Social Media Marketing and SEO strategies and adjust plans accordingly.

  • Standardize: fully manage campaign settings, activation, and daily communication of customers and stakeholders for critical customers.

  • Devise: monitor and report performance of Social Media Marketing Efforts on an ongoing basis, leveraging benchmarks across B2B and B2C to establish/maintain Best Practices.

  • Supervise: partner with insights and Platform Strategy teams to set learning agenda and incorporate findings into real time improvements for social plans.

  • Confirm your group maintains effective Internal Communication to ensure that all relevant organization functions are kept informed of marketing objectives.

  • Execute Social Media Marketing Strategies and initiatives that align with the overall strategic Marketing Plan.

  • Identify: own the creation and management of strategies to increase daily engagement on Social Media accounts; stay up to date on Social Media Marketing and SEO.

  • Use Social Media analysis tools to create KPIs and consistently track to quantify growth and success of Social Media strategies and initiatives.

  • Be able to articulate how Social Media channels can work together with wider Marketing And Communications strategies.

  • Ensure you produce; should understand Internet Marketing, communications and advertising to make decisions based on Social Media analytics.

  • Determine the message the design should portray and ensures that organization messages and materials are accurate and consistent with brand.

  • Measure the success of every Social Media campaign; prepare monthly reports on Social Media Marketing Efforts.


Save time, empower your teams and effectively upgrade your processes with access to this practical Social Media Marketing Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Social Media Marketing related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Social Media Marketing specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Social Media Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Social Media Marketing improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. In the past few months, what is the smallest change you have made that has had the biggest positive result? What was it about that small change that produced the large return?

  2. What are you attempting to measure/monitor?

  3. What Social Media Marketing requirements should be gathered?

  4. What have you done to protect your business from competitive encroachment?

  5. How can you become the company that would put you out of business?

  6. To what extent would your organization benefit from being recognized as a award recipient?

  7. How do you reduce the costs of obtaining inputs?

  8. Do the Social Media Marketing decisions you make today help your organization in three years time?

  9. The political context: who holds power?

  10. Who should receive measurement reports?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Social Media Marketing book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Social Media Marketing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Social Media Marketing Self-Assessment and Scorecard you will develop a clear picture of which Social Media Marketing areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Social Media Marketing Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Social Media Marketing projects with the 62 implementation resources:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Social Media Marketing project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Social Media Marketing Project Team have enough people to execute the Social Media Marketing Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Social Media Marketing Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Social Media Marketing Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Social Media Marketing project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Social Media Marketing project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Social Media Marketing project with this in-depth Social Media Marketing Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Social Media Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Social Media Marketing and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Social Media Marketing investments work better.

This Social Media Marketing All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.