Go To Market Toolkit

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Save time, empower your teams and effectively upgrade your processes with access to this practical Go To Market Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Go To Market related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Go To Market specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Go To Market Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 995 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Go To Market improvements can be made.

Examples; 10 of the 995 standard requirements:

  1. Are there any new products in your portfolio that can be partially or even whole 3D printed to help go to market faster or with greater latitude for customization?

  2. Does your organization profoundly understand the service needs of your customer segments and related opportunities throughout the customer and product life cycle?

  3. Are you taking full advantage of available channels, digital capabilities, data analytics, and artificial intelligence tools to boost service sales?

  4. Is the strategic role of service clearly defined in your overall strategy, and are you allocating resources and focus accordingly?

  5. How is your organization executing a successful go to market approach, including by industry, geography, and role?

  6. Do you have clear roles and accountability of service sales defined across all stages in the product life cycle?

  7. How do you build your organization case and roadmap to deliver your digital workplace vision and strategy?

  8. What types of systems do you see in place in comparable channel programs for competitors or collaborators?

  9. How has it helped you win in a competitive customer engagement, from a technical and business perspective?

  10. Is there an appropriate balance of operations, innovation, project, development and managerial positions?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Go To Market book in PDF containing 995 requirements, which criteria correspond to the criteria in...

Your Go To Market self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Go To Market Self-Assessment and Scorecard you will develop a clear picture of which Go To Market areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Go To Market Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Go To Market projects with the 62 implementation resources:

  • 62 step-by-step Go To Market Project Management Form Templates covering over 1500 Go To Market project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Scope Management Plan: How relevant is this attribute to this Go To Market project or audit?

  2. Stakeholder Management Plan: Are updated Go To Market project time & resource estimates reasonable based on the current Go To Market project stage?

  3. Procurement Audit: Was all the key documentation given to the contracting authority?

  4. Procurement Management Plan: Were sponsors and decision makers available when needed outside regularly scheduled meetings?

  5. Initiating Process Group: Are you properly tracking the progress of the Go To Market project and communicating the status to stakeholders?

  6. Probability and Impact Matrix: Is the Go To Market project cutting across the entire organization?

  7. Activity Duration Estimates: Is a contract developed which obligates the seller and the buyer?

  8. Procurement Audit: Was the outcome of the award process properly reached and communicated?

  9. Planning Process Group: How well will the chosen processes produce the expected results?

  10. Schedule Management Plan: Are schedule performance measures defined including pre-set triggers for specific actions?

 
Step-by-step and complete Go To Market Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Go To Market project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Go To Market project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Go To Market project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Go To Market project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Go To Market project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Go To Market project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Go To Market project with this in-depth Go To Market Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Go To Market projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Go To Market and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Go To Market investments work better.

This Go To Market All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.