Google Analytics Toolkit

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Save time, empower your teams and effectively upgrade your processes with access to this practical Google Analytics Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Google Analytics related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Google Analytics specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Google Analytics Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 780 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Google Analytics improvements can be made.

Examples; 10 of the 780 standard requirements:

  1. What are 3rd party licenses that are integrated, for example Email Marketing, Travel Planner, e-newsletter, search engine, surveys, reporting/trend analysis, e-Commerce, etc.?

  2. Instead of the war for talent, companies should be fighting the war for high performers. What are the predictive factors that cause top performers to deliver better results?

  3. What are the major differences pros and cons of acquiring customers on Google using Search Engine Marketing and acquiring customers on Facebook using Facebook Ads?

  4. How do you setup two different google analytics dashboards for your mobile and desktop site is there any way to have certain pages tracked by one dashboard?

  5. How can it meet demands for calls for service while still engaging the new generation to contribute knowledge and accept different levels of responsibility?

  6. Do you have an existing Application Architecture Baseline showing existing applications that are within scope for the integration and analytics work?

  7. You know how many people are visiting your website from your email campaigns, and how many people are clicking to view your campaigns in browsers?

  8. Who is currently performing the database work, and how big is the legacy database in terms of addresses, email addresses, touches, preferences?

  9. How does you organization create an infrastructure and culture to ensure that metrics and predictive analytics are being used appropriately?

  10. Do visitors arriving as a result of paid search respond differently to an AB test than the already stated who respond to an email campaign?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Google Analytics book in PDF containing 780 requirements, which criteria correspond to the criteria in...

Your Google Analytics self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Google Analytics Self-Assessment and Scorecard you will develop a clear picture of which Google Analytics areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Google Analytics Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Google Analytics projects with the 62 implementation resources:

  • 62 step-by-step Google Analytics Project Management Form Templates covering over 1500 Google Analytics project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Stakeholder Analysis Matrix: Who will obstruct/hinder the Google Analytics project if they are not involved?

  2. Stakeholder Management Plan: What is meant by activity dependencies and how do they relate to network diagramming?

  3. Project Scope Statement: Will the risk plan be updated on a regular and frequent basis?

  4. Activity Duration Estimates: What are the options you found to help people prepare for the exam?

  5. Human Resource Management Plan: What did you have to assume to be true to complete the charter?

  6. Risk Management Plan: Was an original risk assessment/risk management plan completed?

  7. Quality Management Plan: Are there unnecessary steps that are creating bottlenecks and/or causing people to wait?

  8. Executing Process Group: How many different communication channels does the Google Analytics project team have?

  9. Cost Management Plan: Have adequate resources been provided by management to ensure Google Analytics project success?

  10. Stakeholder Analysis Matrix: Identify the stakeholders levels most frequently used Ðor at least soughtÐ in your Google Analytics projects and for which purpose?

 
Step-by-step and complete Google Analytics Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Google Analytics project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Google Analytics project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Google Analytics project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Google Analytics project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Google Analytics project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Google Analytics project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Google Analytics project with this in-depth Google Analytics Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Google Analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Google Analytics and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Google Analytics investments work better.

This Google Analytics All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.