Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Mix Modelling Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing Mix Modelling related project.
Download the Toolkit and in Three Steps you will be guided from idea to implementation results.
The Toolkit contains the following practical and powerful enablers with new and updated Marketing Mix Modelling specific requirements:
STEP 1: Get your bearings
Start with...
- The latest quick edition of the Marketing Mix Modelling Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.
Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
Then find your goals...
STEP 2: Set concrete goals, tasks, dates and numbers you can track
Featuring 992 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Mix Modelling improvements can be made.
Examples; 10 of the 992 standard requirements:
- How do MMMs handle regulatory changes that have both positive and negative impacts on marketing effectiveness, such as changes to advertising regulations that both restrict and enable certain marketing tactics?
- What are some common applications of Marketing Mix Modelling in the travel and hospitality industry, such as optimizing marketing budget allocation or measuring the impact of promotional offers?
- What are some common stakeholders who benefit from Marketing Mix Modelling in the travel and hospitality industry, such as marketing teams, revenue management teams, or executive leadership?
- What metrics are used to measure the effectiveness of marketing activities on customer behavior, such as return on investment (ROI), return on ad spend (ROAS), or cost per acquisition (CPA)?
- Can MMMs handle complex, non-linear relationships between marketing activities and customer advocacy, such as when a small increase in marketing spend leads to a large increase in advocacy?
- How do MMMs isolate the impact of specific marketing activities on brand awareness from the influence of other factors such as seasonality, competitor activity, and overall market trends?
- What are some common business outcomes that Marketing Mix Modelling is used to optimize in the travel and hospitality industry, such as revenue growth, customer acquisition, or loyalty?
- How can data storytelling be used to provide a clear and concise summary of the return on investment of different marketing tactics and channels, and what are the benefits of doing so?
- What external data sources are available, such as syndicated data providers, market research firms, and social media listening tools, and how can they be integrated into the MMM study?
- How does the use of statistical methods such as hypothesis testing and confidence intervals impact the model validation process, and what are the implications for the model's results?
Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:
- The workbook is the latest in-depth complete edition of the Marketing Mix Modelling book in PDF containing 992 requirements, which criteria correspond to the criteria in...
Your Marketing Mix Modelling self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:
- The Self-Assessment Excel Dashboard; with the Marketing Mix Modelling Self-Assessment and Scorecard you will develop a clear picture of which Marketing Mix Modelling areas need attention, which requirements you should focus on and who will be responsible for them:
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Marketing Mix Modelling Self-Assessment
- Is secure: Ensures offline data protection of your Self-Assessment results
- Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:
STEP 3: Implement, Track, follow up and revise strategy
The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Mix Modelling projects with the 62 implementation resources:
- 62 step-by-step Marketing Mix Modelling Project Management Form Templates covering over 1500 Marketing Mix Modelling project requirements and success criteria:
Examples; 10 of the check box criteria:
- Scope Management Plan: Have the scope, objectives, costs, benefits and impacts been communicated to all involved and/or impacted stakeholders and work groups?
- Probability and Impact Assessment: What are the uncertainties associated with the technology selected for the Marketing Mix Modelling project?
- Activity Duration Estimates: What is your organizations history in doing similar activities?
- Probability and Impact Matrix: Which of your Marketing Mix Modelling projects should be selected when compared with other Marketing Mix Modelling projects?
- Quality Management Plan: How does your organization measure customer satisfaction/dissatisfaction?
- Schedule Management Plan: Is there an excessive and invalid use of task constraints and relationships of leads/lags?
- Activity Duration Estimates: Explanation notice how many choices are half right?
- Executing Process Group: How can you use Microsoft Marketing Mix Modelling project and Excel to assist in Marketing Mix Modelling project risk management?
- Procurement Audit: Is there a formal program of inservice training for personnel in the business management function?
- Cost Management Plan: Schedule contingency â how will the schedule contingency be administrated?
Step-by-step and complete Marketing Mix Modelling Project Management Forms and Templates including check box criteria and templates.
1.0 Initiating Process Group:
- 1.1 Marketing Mix Modelling project Charter
- 1.2 Stakeholder Register
- 1.3 Stakeholder Analysis Matrix
2.0 Planning Process Group:
- 2.1 Marketing Mix Modelling project Management Plan
- 2.2 Scope Management Plan
- 2.3 Requirements Management Plan
- 2.4 Requirements Documentation
- 2.5 Requirements Traceability Matrix
- 2.6 Marketing Mix Modelling project Scope Statement
- 2.7 Assumption and Constraint Log
- 2.8 Work Breakdown Structure
- 2.9 WBS Dictionary
- 2.10 Schedule Management Plan
- 2.11 Activity List
- 2.12 Activity Attributes
- 2.13 Milestone List
- 2.14 Network Diagram
- 2.15 Activity Resource Requirements
- 2.16 Resource Breakdown Structure
- 2.17 Activity Duration Estimates
- 2.18 Duration Estimating Worksheet
- 2.19 Marketing Mix Modelling project Schedule
- 2.20 Cost Management Plan
- 2.21 Activity Cost Estimates
- 2.22 Cost Estimating Worksheet
- 2.23 Cost Baseline
- 2.24 Quality Management Plan
- 2.25 Quality Metrics
- 2.26 Process Improvement Plan
- 2.27 Responsibility Assignment Matrix
- 2.28 Roles and Responsibilities
- 2.29 Human Resource Management Plan
- 2.30 Communications Management Plan
- 2.31 Risk Management Plan
- 2.32 Risk Register
- 2.33 Probability and Impact Assessment
- 2.34 Probability and Impact Matrix
- 2.35 Risk Data Sheet
- 2.36 Procurement Management Plan
- 2.37 Source Selection Criteria
- 2.38 Stakeholder Management Plan
- 2.39 Change Management Plan
3.0 Executing Process Group:
- 3.1 Team Member Status Report
- 3.2 Change Request
- 3.3 Change Log
- 3.4 Decision Log
- 3.5 Quality Audit
- 3.6 Team Directory
- 3.7 Team Operating Agreement
- 3.8 Team Performance Assessment
- 3.9 Team Member Performance Assessment
- 3.10 Issue Log
4.0 Monitoring and Controlling Process Group:
- 4.1 Marketing Mix Modelling project Performance Report
- 4.2 Variance Analysis
- 4.3 Earned Value Status
- 4.4 Risk Audit
- 4.5 Contractor Status Report
- 4.6 Formal Acceptance
5.0 Closing Process Group:
- 5.1 Procurement Audit
- 5.2 Contract Close-Out
- 5.3 Marketing Mix Modelling project or Phase Close-Out
- 5.4 Lessons Learned
Results
With this Three Step process you will have all the tools you need for any Marketing Mix Modelling project with this in-depth Marketing Mix Modelling Toolkit.
In using the Toolkit you will be better able to:
- Diagnose Marketing Mix Modelling projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Marketing Mix Modelling and put process design strategies into practice according to best practice guidelines
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Mix Modelling investments work better.
This Marketing Mix Modelling All-Inclusive Toolkit enables You to be that person.
Includes lifetime updates
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
