MQL Toolkit

CAD389.84
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Downloadable Resources, Instant Access

Save time, empower your teams and effectively upgrade your processes with access to this practical MQL Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any MQL related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated MQL specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the MQL Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 995 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which MQL improvements can be made.

Examples; 10 of the 995 standard requirements:

  1. What does your team do, how does a lead come in to the business, how is it captured and nurtured, and what systems and processes are in place to turn that lead, if qualified, into a customer?

  2. Can the autonomy of the professional employee lead to non-intended consequences in that the newly qualified professional employees are left on own?

  3. How well are your B2B organizations sales and marketing behaviors, practices and processes reliably and sustainably producing required outcomes?

  4. What do model practices, benchmarking, fair rate-setting practices, leadership and a stable, qualified direct support workforce have in common?

  5. How many qualified leads can marketing generate with compelling next-generation endpoint value proposition as a point of differentiation?

  6. Is there only one track for the contacts entering the program, or will there need to be different tracks for unique personas?

  7. Who are the potential buyers for your business and what are perceptions of the risks and opportunities of the business?

  8. What are the points within the buying process at which your prospects can be helped by receiving information from you?

  9. Are you saving capital and time for your team in the traditional approach or with customer content automation?

  10. How would you rate your organizations current ability to measure and analyze marketing performance and impact?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the MQL book in PDF containing 995 requirements, which criteria correspond to the criteria in...

Your MQL self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the MQL Self-Assessment and Scorecard you will develop a clear picture of which MQL areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough MQL Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage MQL projects with the 62 implementation resources:

  • 62 step-by-step MQL Project Management Form Templates covering over 1500 MQL project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. WBS Dictionary: Software specification, development, integration, and testing, licenses ?

  2. Stakeholder Management Plan: Are updated MQL project time & resource estimates reasonable based on the current MQL project stage?

  3. Project Performance Report: To what degree will each member have the opportunity to advance his or her professional skills in all three of the above categories while contributing to the accomplishment of the teams purpose and goals?

  4. Planning Process Group: What will you do to minimize the impact should a risk event occur?

  5. Procurement Audit: If an electronic auction or a dynamic purchasing system was used, did the tender documents specify details on access to information, electronic equipment used and connection specifications?

  6. Planning Process Group: Do the partners have sufficient financial capacity to keep up the benefits produced by the programme?

  7. Planning Process Group: What input will you be required to provide the MQL project team?

  8. Probability and Impact Assessment: What risks does your organization have if the MQL projects fail to meet deadline?

  9. WBS Dictionary: Budgets assigned to major functional organizations?

  10. Human Resource Management Plan: Are software metrics formally captured, analyzed and used as a basis for other MQL project estimates?

 
Step-by-step and complete MQL Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 MQL project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 MQL project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 MQL project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 MQL project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 MQL project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 MQL project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any MQL project with this in-depth MQL Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose MQL projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in MQL and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make MQL investments work better.

This MQL All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.