Strategic Communications Toolkit

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Develop and execute high quality internal Strategic Communications programs to create high level of Employee Engagement (objectives, messages, strategy, tactics, timeline, budget, and measurement) and strengthen perception of NAM leadership.

More Uses of the Strategic Communications Toolkit:

  • Be accountable for coordinating marketing deliverables with Strategic Communications.

  • Orchestrate: actively lead the design and evolution of department programs, providing a Strategic Communications perspective to help ensure that your programs succeed and thrive.

  • Initiate: direct budgetary spending for Strategic Communications.

  • Govern: through Strategic Communications, creative collaboration and innovative thinking, the Team Work to advance the goals and strategies of your organization while driving positive culture and engagement.

  • Be certain that your project complies;
  • Ensure you undertake; solid skills to create, develop, and implement comprehensive long and short term Strategic Communications Plans.

  • Make sure that your planning provides Strategic Communications regarding initiatives that drive performance in your organization and its critical functions.

  • Develop Strategic Communications Plans and support the day to day tactical execution of ISO cross channel communications activities.

  • Govern: work seamlessly with your Strategic Communications team and Public Affairs leader to coordinate policy and external messages.

  • Manage work with Strategic Communications department to communicate project updates enterprise wide.

  • Standardize: Design Quality Strategic Communications and change Management Strategies.

  • Create Social Media plans and schedules in support of the overall Strategic Communications goals.

  • Drive: Strategic Communications Management, devices and Services Marketing.

  • Lead: fluency in Stakeholder Analysis, readiness assessment, engagement, Impact Analysis, change measurement and Strategic Communications.

  • Refine, implement and sustain a Strategic Communications marketing and engagement plan.

  • Create benchmarks for measuring the success of Strategic Communications goals.

  • Ensure your organization oversees the development and implementation of a Strategic Communications Plan in alignment with your organizations Strategic Plan.

  • Make sure that your design complies; partners closely with Strategic Communications Leaders to understand communications strategies and tactics and proactively identify and develop opportunities to align approach to deliverables across businesses/functions.

  • Integrate marketing initiatives and Strategic Communications into Social Media.

  • Drive and analyze stakeholder needs, implement Strategic Communications and change tactics.

  • Be accountable for contributing to innovative, Strategic Communications Planning to highlight climate technology and policy solutions.

  • Secure that your organization provides Strategic Communications support on operational, safety and employee initiatives for divisions.

  • Warrant that your planning supports marketing, Operations and Support center leadership in the evaluation, development and refinement of Strategic Communications at you project, program and brand levels.

  • Develop white papers, Competitive intelligence briefs, or other Strategic Communications.

  • Use Strategic Communications to achieve programmatic results.

  • Serve as the top technical authority /consultant and advisor on all aspects and ramifications of any Strategic Communications issue associated with the Commands mission.

  • Standardize: Strategic Communications Management / environmental affairs.

  • Arrange that your business performs Strategic Communications duties as a member of the Public Relations Marketing Department.

  • Secure that your design serves as key member on assigned Strategic Communications initiatives ensuring that deliverables are of the highest quality and completed on time.

  • Be accountable for handling the details of implementing and managing all phases of Market Research and Strategic Communications projects.


Save time, empower your teams and effectively upgrade your processes with access to this practical Strategic Communications Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Strategic Communications related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Strategic Communications specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Strategic Communications Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Strategic Communications improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Are the planned controls working?

  2. What are the Operational Costs after Strategic Communications deployment?

  3. How will you measure your Strategic Communications effectiveness?

  4. What are your primary costs, revenues, assets?

  5. What did you miss in the interview for the worst hire you ever made?

  6. Is Strategic Communications documentation maintained?

  7. How do the Strategic Communications results compare with the performance of your competitors and other organizations with similar offerings?

  8. What is the total fixed cost?

  9. How will effects be measured?

  10. Whom among your colleagues do you trust, and for what?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Strategic Communications book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Strategic Communications self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Strategic Communications Self-Assessment and Scorecard you will develop a clear picture of which Strategic Communications areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Strategic Communications Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Strategic Communications projects with the 62 implementation resources:

  • 62 step-by-step Strategic Communications Project Management Form Templates covering over 1500 Strategic Communications project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Strategic Communications project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Strategic Communications Project Team have enough people to execute the Strategic Communications Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Strategic Communications Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Strategic Communications Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Strategic Communications project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Strategic Communications project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Strategic Communications project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Strategic Communications project with this in-depth Strategic Communications Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Strategic Communications projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Strategic Communications and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Strategic Communications investments work better.

This Strategic Communications All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.