Strategic Communications Toolkit

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Save time, empower your teams and effectively upgrade your processes with access to this practical Strategic Communications Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Strategic Communications related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Strategic Communications specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Strategic Communications Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 905 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Strategic Communications improvements can be made.

Examples; 10 of the 905 standard requirements:

  1. Do you review pastt examples of policies or procedures you have analyzed and implemented for your organization. How are they best documented to provide your organization with well-defined direction?

  2. Given the enormity and potential of channels you must consider: can using corresponding channels further your organizations strategic communication goals and potentially benefit your stakeholders?

  3. How can your organization leaders and staff ensure the same basic messages (tailored by stakeholder audience) about the goal and strategy are aligned across internal and external stakeholders?

  4. Start with organizations that have helped in the past, they will be the very center of your circle. Then talk to employees, your board of directors, or coalition members. Who do they know?

  5. In your claim for resources, you need to consider the specific added value. Some might say that development communications is just a new word. What is the specific added value?

  6. Based on what you know about your audience needs to hear in order to think, feel or act, what are the three most compelling sentences you could use to motivate the audience?

  7. How does your organization apprise internal organization stakeholders about what information goes out to whom and when to external stakeholders about the goal and strategy?

  8. The strategy: what are the emotions you can amplify, the connections you can make that will cause someone to do something they have hesitated to do in the past (change)?

  9. Although strategic communications should feature at each point of policy development, at what stage in each policy process are they likely to have the greatest impact?

  10. What are the market failures that would prevent your ecosystem from functioning properly (or even lead to its collapse) and that you cannot eliminate through pricing?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Strategic Communications book in PDF containing 905 requirements, which criteria correspond to the criteria in...

Your Strategic Communications self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Strategic Communications Self-Assessment and Scorecard you will develop a clear picture of which Strategic Communications areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Strategic Communications Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Strategic Communications projects with the 62 implementation resources:

  • 62 step-by-step Strategic Communications Project Management Form Templates covering over 1500 Strategic Communications project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Schedule Management Plan: Were Strategic Communications project team members involved in the development of activity & task decomposition?

  2. Project Scope Statement: Are the meetings set up to have assigned note takers that will add action/issues to the issue list?

  3. Project Scope Statement: Was planning completed before the Strategic Communications project was initiated?

  4. Assumption and Constraint Log: Have all involved stakeholders and work groups committed to the Strategic Communications project?

  5. Scope Management Plan: Does the title convey to the reader the essence of the Strategic Communications project?

  6. Issue Log: Are there potential barriers between the team and the stakeholder?

  7. Change Management Plan: What are you trying to achieve as a result of communication?

  8. Risk Management Plan: Are there alternative opinions/solutions/processes you should explore?

  9. Quality Metrics: Is material complete (and does it meet the standards)?

  10. Stakeholder Analysis Matrix: Guiding question: who shall you involve in the making of the stakeholder map?

 
Step-by-step and complete Strategic Communications Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Strategic Communications project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Strategic Communications project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Strategic Communications project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Strategic Communications project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Strategic Communications project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Strategic Communications project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Strategic Communications project with this in-depth Strategic Communications Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Strategic Communications projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Strategic Communications and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Strategic Communications investments work better.

This Strategic Communications All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.