Web Analytics Toolkit

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Organize departmental Web Analytics Platforms ensuring broad adoption of tracking policies, through Code Instrumentation and application of appropriate taxonomies into administration panels.

More Uses of the Web Analytics Toolkit:

  • Lead: plan and direct enhancements to Web Analytics and Cloud Data tools and processes.

  • Initiate: review and advises on site changes, improvements, and technical enhancements based on Web Analytics.

  • Utilize and apply sophisticated Web Analytics and attribution modeling to Increase ROI.

  • Lead: plan and direct integration of data sources with Web Analytics and Business Intelligence Tools.

  • Establish: review and update existing Web Analytics implementations of all sites in order to keep consistency across all markets.

  • Incorporate Data Insights across customer demographics and Web Analytics to optimize engagement touchpoints and improve conversions over time.

  • Interpret Web Analytics, demographic data, Market Research, and Buyer Behaviors.

  • Be accountable for planning and delivering audits and implementations of Web Analytics Tools.

  • Control: design Web Analytics and Cloud Data reports, visualizations, and dashboards.

  • Manage work with Web Analytics partner and other marketing partners to ensure alignment in marketing reporting standards.

  • Oversee: plan and direct audits and implementations of Web Analytics and Cloud Data tools.

  • Manage Web Analytics Application and create a strategy across products and capabilities.

  • Provide Best Practice Consulting Services with your client technical teams to install configure and use Web Analytics Tools and tag Management Systems.

  • Determine site navigation and manage categories to support marketing/buying strategies, trends, Web Analytics, and on site search data.

  • Provide Best Practices Consulting Services to clients in solving Web Analytics, Tag Management System, and technical implementation needs.

  • Employ marketing Analytics Techniques to gather important data Social Media, Web Analytics, rankings etc.

  • Provide Best Practices to Business Lines in solving Web Analytics Platform Strategy and technical needs.

  • Arrange that your strategy defines Best Practice approaches for analyzing User Behavior on the online channels, for configuring Web Analytics Technology, and for interpreting data.

  • Confirm your team ensures adherence to web standards, Quality Assurance principles, usability Best Practices, and Web Analytics driven decisions.

  • Be accountable for planning and directing integration of data sources with Web Analytics and Business Intelligence Tools.

  • Be accountable for tracking marketing metrics and trends, like conversion rates and Web Analytics.

  • Stay up to date on Web Analytics, social Media Trends and emerging communication platforms.

  • Develop and modify JavaScript code and Analytics plugins to execute Web Analytics strategies.

  • Develop: monitor and evaluate Web Analytics dashboards and reports to develop and recommend SEO strategies.

  • Pilot: monitor and evaluate Web Analytics dashboards and reports in order to develop and recommend SEO strategies.

  • Be accountable for planning and delivering integration of data sources with Web Analytics and Business Intelligence Tools.

  • Analyze web site behavior using Web Analytics Tools to determine areas of site improvement.

  • Support marketing/buying strategies, trends, Web Analytics, and on site search data.

  • Oversee: leverage multiple sources of analytics (Web Analytics, Voice Of Customer, competitor intelligence) to understand web site performance and visitor behavior.

  • Manage work with Web Analytics and multi variant testing to develop strategic merchandising plans.


Save time, empower your teams and effectively upgrade your processes with access to this practical Web Analytics Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Web Analytics related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Web Analytics specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Web Analytics Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Web Analytics improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. At what cost?

  2. Why the need?

  3. Have all non-recommended alternatives been analyzed in sufficient detail?

  4. What extra resources will you need?

  5. How do you negotiate Web Analytics successfully with a stubborn boss, an irate client, or a deceitful coworker?

  6. Who needs to know about Web Analytics?

  7. How can you better manage risk?

  8. Are you dealing with any of the same issues today as yesterday? What can you do about this?

  9. What are your key Performance Measures or indicators and in process measures for the control and improvement of your Web Analytics processes?

  10. Are your responses positive or negative?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Web Analytics book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Web Analytics self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Web Analytics Self-Assessment and Scorecard you will develop a clear picture of which Web Analytics areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Web Analytics Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Web Analytics projects with the 62 implementation resources:

  • 62 step-by-step Web Analytics Project Management Form Templates covering over 1500 Web Analytics project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Web Analytics project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Web Analytics Project Team have enough people to execute the Web Analytics Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Web Analytics Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Web Analytics Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Web Analytics project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Web Analytics project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Web Analytics project with this in-depth Web Analytics Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Web Analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Web Analytics and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Web Analytics Investments work better.

This Web Analytics All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.