Marketing Data Management Toolkit

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Supervise Marketing Data Management: work closely with the leadership team on a large, complex program involving numerous, Integrated Software products.

More Uses of the Marketing Data Management Toolkit:

  • Drive the analysis, reporting, and optimization of lifecycle marketing activities.

  • Make sure that your organization develops and implements the Annual Operating Plan consisting of sales targets, Sales And Marketing plans, and operating expense budgeting.

  • Supervise Marketing Data Management: Digital Marketing operations Campaign Management management.

  • Ensure you officiate; lead with expertise in Digital Marketing tactics as event triggered marketing, segmentation, testing and optimization, hyper personalization, analytics and attribution.

  • Organize Marketing Data Management: map the marketing touchpoints throughout the buyer journey and formulate a perspective on the next best activity for different accounts and Buyer Personas.

  • Establish Marketing Data Management: email database cleansing/maintenance analyze current processes continuously seek opportunities to automate, where possible, designing solutions that optimize efficiency and simplicity.

  • Evaluate Marketing Data Management: on going Marketing Management.

  • Standardize Marketing Data Management: work closely with Product Marketing and sales to support creation of customer driven messaging, Sales Enablement tools and Thought Leadership materials to execute the go to market strategy.

  • Systematize Marketing Data Management: work closely with the Communications, Public Relations, and Business Development Teams to ensure Social Media posts are coordinated with and support other communications and marketing strategies.

  • Provide vision and creativity to implement new forms of communications and marketing for your organization, encompassing the latest communications formats, tools, and delivery methods.

  • Supervise Marketing Data Management: work across marketing channels to develop and launch campaigns that help improve Customer Satisfaction, loyalty and brand image.

  • Directly manage the internal creative team and contractors in the creation of on brand, effective advertising materials to drive revenue supporting the marketing strategy while ensuring adherence to budget.

  • Be certain that your organization provides input into annual Marketing And Sales plan; develops and maintains business relationships with customers, and develops new business partners and alliances for the branch.

  • Establish Marketing Data Management: work closely with the Transformation Office, Finance, and Marketing teams to ensure alignment and cohesion and develop a single source of truth for analysis.

  • Maintain and updates an operations and sales report weekly or other tool to monitor Marketing And Sales efforts and to project monthly achievements of targeted census goals.

  • Drive the campaign machine team up with Sales And Marketing leadership to create and execute account Marketing Plans that drive market growth for top tier accounts.

  • Collaborate cross functionally with stakeholders across Customer Support, sales, marketing and accounting.

  • Develop a Content Management strategy to support internal and external awareness campaigns and own reporting of key content and marketing metrics to the leadership team and broader organization.

  • Assure your organization gathers and analyzes key Sales And Marketing data to determine the most leverage able opportunities in the territory.

  • Systematize Marketing Data Management: implement metrics to measure success of communication and marketing efforts driving changes to maximize positive exposure, penetrating target markets and expanding funded research opportunities.

  • Standardize Marketing Data Management: report on how marketing initiatives link to your product initiatives by measuring awareness, engagement, traffic, leads, conversion and win rates, etc.

  • Develop demand generation strategies in collaboration with vertical marketing, Channel Marketing, Product Marketing and sales colleagues.

  • Audit Marketing Data Management: work closely with marketing team to collaborate on brand and go to market strategies and ensure brand vision is consistently communicated to entire sales team.

  • Provide insight to Product Marketing and Engineering regarding current and future Product Direction.

  • Ensure you convey; and performing the day to day tasks to accomplish the growth efforts in marketing tools, marketing channels, and analytics.

  • Manage strategy and setup of organic and paid campaigns by staying up to date with Digital Marketing trends, channels and strategies to keep you ahead.

  • Systematize Marketing Data Management: internal liaison between creative, customers, Sales And Marketing managing the flow of artwork for a sauces and dressings manufacturer.

  • Drive sales through proactively planning and executing Marketing Plans and incremental sale programs in collaboration with the marketing department.

  • Confirm your organization works closely with the Communications, Public Relations, and Business Development Teams to ensure Social Media posts are coordinated with and support other communications and marketing strategies.

  • Ensure you lead engagement with clients to identify key strategic goals and formulate innovative, actionable performance marketing growth strategies to exceed the clients specific business goals.

  • Collaborate with dev teams on Tag Management and data layer development efforts Blend disparate data sources into dashboards to tell a cohesive story.

  • Drive a standard Quality Management process and ensure efficiency relative to people, process, and tools between all parties relative to quality and defect management.

  • Establish relationships with counterparts across Inspires supply base to execute and track hedging strategies.

 

Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Data Management Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Marketing Data Management related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Marketing Data Management specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Marketing Data Management Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Marketing Data Management improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. At what point will vulnerability assessments be performed once Marketing Data Management is put into production (e.g., ongoing Risk Management after implementation)?

  2. What is the recommended frequency of auditing?

  3. How do you gather the stories?

  4. What qualifications and skills do you need?

  5. What assumptions are made about the solution and approach?

  6. Should you invest in industry-recognized qualifications?

  7. Are the key business and technology risks being managed?

  8. What Marketing Data Management skills are most important?

  9. What is the output?

  10. Among the Marketing Data Management product and service cost to be estimated, which is considered hardest to estimate?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Marketing Data Management book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Marketing Data Management self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Marketing Data Management Self-Assessment and Scorecard you will develop a clear picture of which Marketing Data Management areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Marketing Data Management Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Data Management projects with the 62 implementation resources:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Marketing Data Management project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Marketing Data Management Project Team have enough people to execute the Marketing Data Management project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Marketing Data Management project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

 
Step-by-step and complete Marketing Data Management Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:


2.0 Planning Process Group:


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Marketing Data Management project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Marketing Data Management project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Marketing Data Management project with this in-depth Marketing Data Management Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Marketing Data Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Marketing Data Management and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Data Management investments work better.

This Marketing Data Management All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.