Trade Show Toolkit

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More Uses of the Trade Show Toolkit:

  • Be accountable for leading capture campaigns, black hat review, attending Trade Show is, customer visits.

  • Devise: actively participate in regional marketing events for Lead Generation (industry Trade Show is, professional associations, etc).

  • Standardize: Trade Show, exhibition and industry forum attendance and Technical Support.

  • Provide onsite support for new Product Launches, Trade Show is, and special projects support.

  • Support, organize, deploy and follow up on marketing activities as round tables, email campaigns, Trade Show activities, etc.

  • Support Sales And Marketing at industry events and Trade Show is, Tool Development, strategy.

  • Be able to plan, organize and support Media Relations, marketing, employee communications, Trade Show, Social Media and multimedia activities.

  • Stay aware and informed of Industry Trends/developments (subscriptions, Trade Show is, etc).

  • Execute various call campaigns by leveraging lead sources derived by Field Sales, Marketing Programs, Trade Show is, Business Partners, etc.

  • Be accountable for participating in industry related Trade Show is/meetings.

  • Take part in Trade Show/conference/Event Planning for Lead Generation and sales.

  • Identify and qualify opportunities via prospecting, networking and Trade Show is.

  • Provide recommendations to management for new projects with significant potential for commercialization and growth of thE Business based on literature searches, Trade Show is, industry contacts, etc.

  • Ensure you cooperate; lead travel to Equipment Providers, suppliers, other organization sites, Trade Show is, etc.

  • Coordinate your organizations participation in technical Trade Show is.

  • Prompt response to leads generated from Sales Development, Marketing Campaigns or programs, Trade Show leads and the like.

  • Evaluate: track Trade Show sales, budgets and analyze ROI to make recommendations regarding future Trade Show investments.

  • Steer: partner with sales and Sales Enablement to strategize and execute email campaigns, engagement and nurturing, advertising, webinars, Sales Enablement, Direct Mail, Trade Show is, Social Media and more.

  • Manage all marketing events as Trade Show is, larger grower events, and field days.

  • Generate lead from Trade Show is, regional networking events, and Thought Leadership to engage with prospective clients and build a robust sales pipeline.

  • Ensure you chart; lead selling strategy for key customer line review, Trade Show is, and industry events.

  • Establish: source new trims form Trade Show is, supplier visits, Market Research and design briefings.

  • Evaluate: decision makers throughout the waste and recycling industries use your Trade Show and online suite of products to keep up with the products, news and topics that are key to understanding the industry.

  • Standardize: leverage marketing activity with calls and emails to drive prospects to Trade Show is, events, webinars, and other content; persistent follow up post event to nurture and qualify leads.

  • Drive industry Trade Show strategy, conduct marketing webinars and generate marketing qualified leads for the manufacturing industry.


Save time, empower your teams and effectively upgrade your processes with access to this practical Trade Show Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Trade Show related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Trade Show specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Trade Show Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Trade Show improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. How can Risk Management be tied procedurally to process elements?

  2. What threat is Trade Show addressing?

  3. What Trade Show improvements can be made?

  4. What are the concrete Trade Show results?

  5. What baselines are required to be defined and managed?

  6. Think about the people you identified for your Trade Show project and the project responsibilities you would assign to them, what kind of training do you think they would need to perform these responsibilities effectively?

  7. Risk factors: what are the characteristics of Trade Show that make IT risky?

  8. What have been your experiences in defining long range Trade Show goals?

  9. Has the Trade Show value of standards been quantified?

  10. How do you make it meaningful in connecting Trade Show with what users do day-to-day?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Trade Show book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Trade Show self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Trade Show Self-Assessment and Scorecard you will develop a clear picture of which Trade Show areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Trade Show Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Trade Show projects with the 62 implementation resources:

  • 62 step-by-step Trade Show Project Management Form Templates covering over 1500 Trade Show project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Trade Show project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Trade Show Project Team have enough people to execute the Trade Show Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Trade Show Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Trade Show Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Trade Show project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Trade Show project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Trade Show project with this in-depth Trade Show Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Trade Show projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Trade Show and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Trade Show investments work better.

This Trade Show All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.