Buying Media Toolkit

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Devise Buying Media: regularly meet with project sponsor and stakeholders to build relationship and manage expectations.

More Uses of the Buying Media Toolkit:

  • Ensure you audit; lead creation and execution of Content Strategy and campaigns that supports all stages of the buying journey through the channels and formats most wanted by buyers.

  • Collect and analyze data on customer demographics, preferences and buying habits, and data collected at trade show is to continue to expand into new markets.

  • Ensure you listen; broad range of marketing knowledge, from insights to Brand Management, media buying to channel strategy.

  • Be accountable for analyzing product lifecycle and extracting insights on pricing and channel behavior to inform future buying decisions.

  • Govern Buying Media: media a modern approach to paid search, media planning and buying that always delivers.

  • Govern Buying Media: deeply understand your roadmap and provide input to it your customers your buying into that future as much as the current product.

  • Be knowledgeable of office of management and budget initiatives on Category Management and methods to streamline organization Acquisition Processes while reducing administrative duplication and leveraging buying power.

  • Manage knowledgeable of office of management and budget initiatives on Category Management and methods to streamline organization Acquisition Processes while reducing administrative duplication and leveraging buying power.

  • Develop operating procedures, gain consensus and support training for buying team activity.

  • Arrange that your organization elicits critical information from vendors with regards to Market Trends and current buying activity of competitors and presents findings effectively.

  • Provide a buying service to all organization employees requiring indirect goods/services and CAPEX (where relevant) for the group of sites in scope.

  • Perform administrative support for media planning and buying process.

  • Ensure you consider; broad range of marketing knowledge, from insights to Brand Management, media buying to channel strategy.

  • Control Buying Media: learn and utilize scripts that help determine key information like the leads buying time frame, desired location, price point, etc.

  • Tactical execution of stock replenishment, special order (SO), and drop ship (DS) buying where assigned while making buying decisions based on most economical method with respect to quantities, order minimums or prepaid terms and mode of transportation.

  • Be accountable for leading you to the next level in buying and selling rental services, to use services and provide Customer Service with the help of digitalization.

  • Confirm your organization maintains market knowledge and awareness of trends, requirements, competitors and market growth, buying trends/criteria and use/applications.

  • Govern Buying Media: learn the fundamentals of programmatic Digital Media buying operations and supporting technology.

  • Audit Buying Media: research and compile informative product buying guides to influence purchasing decisions.

  • Analyze the supply base and spend, leveraging your organizations buying power to exert downward pressure on supplier prices while maximizing performance and quality.

  • Drive Buying Media: learn the fundamentals of programmatic Digital Media buying operations and supporting technology.

  • Manage work with sales, suppliers, Product Managers and demand planners to execute strategic buying decisions.

  • Organize Buying Media: counsel drive the enablement of front line teams in the selling efforts with compelling demos, collateral and materials targeted to key buying personas and demographics.

  • Develop Content Strategy and editorial plan to create and manage compelling content targeted to a range of demographics for multiple web and Social Media properties to inform, engage and convert prospective customers to committed customers.

  • Coordinate efforts with enrollment marketing, Media Relations and Social Media professionals to amplify your organizations communications resources.

  • Develop and implement Social Media strategies that help client achieve brand, marketing, communications and sales objectives using inputs from clients, Social Media monitoring tools, Competitive Analysis, and secondary research.

  • Support media planning and execution in the areas of Awareness, Consideration, and Influencer Amplification.

  • Provide leadership and guidance on brand planning efforts across accounts; collaborate with creative, media and digital leaders to create measurable and on trend strategies to move brands forward.

  • Identify other Social Media platforms more appropriate for storytelling and sharing visual communication material as short video clips, spatial maps and Data Visualizations.

  • Be accountable for planning and executing proactive strategy for investigations while utilizing and analyzing electronic media to identify potential risk trends.

  • Communicate recurring Customer Service issues with Production, Sales, Design Center, and Warehouse staff to avert problems.


Save time, empower your teams and effectively upgrade your processes with access to this practical Buying Media Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Buying Media related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Buying Media specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Buying Media Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Buying Media improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Is there a work around that you can use?

  2. What are your results for key measures or indicators of the accomplishment of your Buying Media strategy and action plans, including building and strengthening core competencies?

  3. What causes innovation to fail or succeed in your organization?

  4. How can the phases of Buying Media development be identified?

  5. How do you cross-sell and up-sell your Buying Media success?

  6. What qualifications are necessary?

  7. How do you assess the Buying Media pitfalls that are inherent in implementing it?

  8. If your customer were your grandmother, would you tell her to buy what you're selling?

  9. Is the Quality Assurance team identified?

  10. What are the record-keeping requirements of Buying Media activities?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Buying Media book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Buying Media self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Buying Media Self-Assessment and Scorecard you will develop a clear picture of which Buying Media areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Buying Media Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Buying Media projects with the 62 implementation resources:

  • 62 step-by-step Buying Media Project Management Form Templates covering over 1500 Buying Media project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Buying Media project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Buying Media Project Team have enough people to execute the Buying Media project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Buying Media project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Buying Media Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

  • 2.1 Buying Media Project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Buying Media project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Buying Media project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Buying Media project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Buying Media project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Buying Media project with this in-depth Buying Media Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Buying Media projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Buying Media and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Buying Media investments work better.

This Buying Media All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.