Brand Image Toolkit

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Establish Brand Image: Data Gathering skills when working across a customers IT organization; leading to a top level Solution Design.

More Uses of the Brand Image Toolkit:

  • Pilot Brand Image: work across marketing channels to develop and launch campaigns that help improve Customer Satisfaction, loyalty and Brand Image.

  • Confirm your organization ensures Brand Image is presented consistent with Visual Merchandising and service expectations.

  • Ensure that projects support and align with Internal Communications plans and strategies, follow guidelines regarding your organization Brand Image, and maintain consistency with communications standards.

  • Orchestrate Brand Image: work across marketing channels to develop and launch campaigns that help improve Customer Satisfaction, loyalty and Brand Image.

  • Identify thought leaders and brand partners in key geographies that influence Brand Image and resonate with your target consumers.

  • Supervise Brand Image: work across marketing channels to develop and launch campaigns that help improve Customer Satisfaction, loyalty and Brand Image.

  • Establish a professional, consistent brand across the range of communications channels that demonstrates the connection between thoughtful, effective Technology Adoption and Social Impact.

  • Voice of the customer Represent the Voice of the customer in a multi segment, multi touch marketing environment, leveraging Customer Insights and trends to drive segment selection, message / offer development and brand differentiation.

  • Warrant that your venture identifies opportunities to enhance client profitability by providing consultation services to brand owners in areas of product conceptualization and creative development.

  • Head Brand Image: impeccably execute all operational Policies and Procedures and maintains brand standards.

  • Confirm your group supports the brand and social communities through the execution of an ongoing Social Media and Thought Leadership strategy focused on recruiting and potential employee audiences.

  • Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach.

  • Develop and execute long term product strategies that are aligned with the brand and product segment; continuously analyze market data, sales data and financial margins against forecast and modify strategy accordingly to maximize product Return on Investment (ROI).

  • Adhere to Visual Merchandising standards to ensure delivery of your Brand Promise to the customer.

  • Represent customer Strategic Planning at brand Team Meetings to represent sales and provide direction and insight related to customers and brand performance.

  • Be accountable for leading internal marketing brand building initiatives through Social Media, website, Digital Marketing and other channels.

  • Develop Brand Image: work cross functionally with brand site editors, publishers, Product Development, and Sales And Marketing groups to identify opportunities, execute brand initiatives and maximize customer monetization.

  • Collect, analyze and synthesize market information from diverse sources to provide insight on Brand and Market Performance and a cohesive and clear manner.

  • Establish Brand Image: consistently seek to understand new techniques and product to become a brand expertise.

  • Drive Brand Image: design, organize and maintain visual Design Systems and ensure consistent brand look across all customer touch points.

  • Make sure that your organization achieves brand plan, playbook principles, and market share objectives at the customer utilizing insights, market data, and Customer Data.

  • Govern Brand Image: strategically monitor marketing spend to maximize ROI, contribute to the planning and development of marketing budgets and forecasts, and share responsibility to build and optimize brand p and ls.

  • Interpret defined strategy from Marketing Management to create, execute and manage targeted marketing and Inbound Marketing campaigns focused on building brand awareness, driving credibility and generating leads for clients.

  • Provide leadership and guidance on brand planning efforts across accounts; collaborate with creative, media and digital leaders to create measurable and on trend strategies to move brands forward.

  • Arrange that your operation assess marketing campaign ROI and optimize budget allocation across paid media, brand marketing and direct response provisions.

  • Create and manage a Brand Ambassador program of engaged employees.

  • Be accountable for owning, and maintaining your organization message Style Guides and documentation ensuring team members stay on brand every time.

  • Steer Brand Image: overview Design Research growth strategy Industrial Design UI UX Design Product Engineering brand Strategy Innovation consulting.

  • Communicate sales/customer needs to marketing and translate category Marketing Plans into CPG plans that build Brand Equity and grow market share.

  • Develop and implement a cohesive Marketing Plan to increase brand awareness, Lead Generation and build a Data Scientists community.

  • Diagnose and solve technical problems related to Content Management as search result accuracy, Dynamic Content linking, formatting, image scaling, internationalization, and personalization.

  • Guide Brand Image: leverage Continuous Delivery tools to securely deploy microservices to various environments and ensure SLAs for uptime, latency and throughput across multiple Data Centers.


Save time, empower your teams and effectively upgrade your processes with access to this practical Brand Image Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Brand Image related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Brand Image specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Brand Image Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Brand Image improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. You may have created your quality measures at a time when you lacked resources, technology wasn't up to the required standard, or low Service Levels were the industry norm. Have those circumstances changed?

  2. What is a worst-case scenario for losses?

  3. Is risk periodically assessed?

  4. What trophy do you want on your mantle?

  5. What are (control) requirements for Brand Image Information?

  6. How do you use Brand Image data and information to support organizational Decision Making and innovation?

  7. Are there any easy-to-implement alternatives to Brand Image? Sometimes other solutions are available that do not require the cost implications of a full-blown project?

  8. Among the Brand Image product and service cost to be estimated, which is considered hardest to estimate?

  9. Does management have the right priorities among projects?

  10. What are the Brand Image tasks and definitions?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Brand Image book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Brand Image self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Brand Image Self-Assessment and Scorecard you will develop a clear picture of which Brand Image areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Brand Image Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Brand Image projects with the 62 implementation resources:

  • 62 step-by-step Brand Image Project Management Form Templates covering over 1500 Brand Image project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Brand Image project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Brand Image Project Team have enough people to execute the Brand Image Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Brand Image Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Brand Image Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Brand Image project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Brand Image project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Brand Image project with this in-depth Brand Image Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Brand Image projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Brand Image and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Brand Image investments work better.

This Brand Image All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.